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Marketing Plan




Question;Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:Executive Summary (A summary of the plan?s highlights and objectives) Market AnalysisOrganization and Products/Services OverviewSWOT AnalysisCustomers (Customer demographics and needs)Environmental AnalysisMacro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)Marketing Goals and Strategies (A discussion of overall goals and strategies)Marketing goals (including short-term and long-term goals)Financial goals (including short-term and long-term goals)Marketing mixMonitor and ControlImplementation (A discussion of methods of executing, monitoring, and evaluating the plan.)Contingency plan (if any)Writing the Final PaperMust be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.Must include a cover page that includes:Title of PaperStudent?s nameCourse name and numberInstructor?s nameDate submittedMust include an introductory paragraph with a succinct thesis statement.Must address the topic of the paper with critical thought.Must conclude with a restatement of the thesis and a conclusion paragraph.Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Library.Must document all sources in APA style very important as outlined in the Writing Center. Must include, on the final page, a Reference Page that is formatted according to APA style as outlined


Paper#47280 | Written in 18-Jul-2015

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