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Question;101)Mission statements should be realistic and general in;nature.;102) ABC Fortunes has just developed a formal statement of;its purpose. This firm has put together a mission statement.;103)Mission statements should both emphasize the company's;strengths in the marketplace and be motivating.;104)A firm's mission statement should be the basis for both;its business and marketing objectives.;105)The major activity in strategic planning is strategic;business unit planning, whereby management evaluates the products and;businesses making up the company.;106)When designing business portfolios, most companies are;well advised to add a broad range of products and businesses to their;organization.;107)The purpose of strategic planning is to find ways in;which your company can best use its strengths to take advantage of attractive;opportunities in the environment.;108)In the BCG matrix, "dogs;are low-growth businesses and products that do not generate enough;cash to maintain themselves.;109)The growth strategy of diversification involves offering;modified or new products to current markets.;110)When an organization identifies and develops new markets;for its current products and services, it is engaged in market development.;111)When a firm finds products or businesses that no longer;fit its overall strategy, it should carefully milk, harvest, or better develop;them.;112)In today's marketplace, competition increasingly takes;place between entire value delivery networks rather than between individual;competitors.;113)The image of a product in the minds of consumers is;called market segmentation. Answer: FALSE;114)A market segment consists of consumers who respond in;different ways to a given set of marketing efforts.;115)When a company positions its product, it should first;identify possible customer value differences within a market segment that could;be the basis of a competitive advantage for the product.;116)The marketing mix consists of product, price, place;positioning, and promotion. Answer: FALSE;117)Guided by marketing strategy, the company designs a;marketing mix made up of factors under its control: product, price, place, and;promotion.;118)One valid criticism of the four Ps concept is that;services are not considered.;119)The four Cs concept takes the buyer's view of the;market. Answer: TRUE;120)Four marketing management functions are analysis;planning, implementation, and control. 121)"At Joe's Diner, we serve great;burgers" is a product-oriented business definition.;122)At Trader Joe's, "our mission is to bring all our;customers the best food and beverage values to be found anywhere, and the;information to make informed buying decisions." This is;a product-orientedbusiness definition.;123)To improve its value delivery network, a company needs;to examine the value chains of its suppliers and distributors.;124)Mandros International Foods evaluates each market;segment's attractiveness and selects one or more segments to enter when;considering adding new lines of imported foods. Mandros is engaged in;positioned marketing.;125)Holiday Inn has divided the total customer market into;smaller segments and selected the most promising segments. Deciding what;position it wants to occupy in these segments is called targeting.;126) Define strategic planning. Discuss the steps involved.;127)What is business portfolio planning? Discuss how a;company might use the Boston Consulting Group's product portfolio analysis;method.;128)Describe some of the problems with matrix approaches.;129)The BCG is a useful approach to;evaluate current businesses. Describe a method that a firm could use;to identify future growth opportunities.;130)What does the term value delivery;network mean? Explain.;131) Define marketing strategy. Discuss the steps in;formulating marketing strategy.;132)Explain why, according to the authors of your text, the;four Ps concept of the marketing mix takes a seller's view of the market, not;the buyer's view. How should marketers consider the buyer's view?;Objective: 2-4;133)Define marketing planning. Briefly outline the major;components in a marketing plan. 134)Marketing departments are organized in;several ways. Compare the most common forms of marketing organizations.;135)Briefly discuss how marketers measure return on;marketing investment, explaining why this figure can be difficult to assess.;136)Why should a mission statement be market oriented;instead of product or technology oriented?;137)Why should a mission statement be "motivating;instead of stated in terms of sales or profits?;138)What is a strategic business unit (SBU) and how is it;involved in a business portfolio analysis?;139)Into what BCG quadrant does;a high-share, high-growth SBU fall?;140) What type of strategy should a company use to manage;its cash cows?;141) How might the BCG matrix represent a life cycle?..;142)How might Party Planning Paradise, a company that sells;a wide range of party supplies for all occasions, implement a market;development strategy?;143)According to the product/market expansion grid, what;strategy would a fast-foodhamburger restaurant follow if it offered a;salad bar option during lunch hours?;144)Into what quadrant of the product/market expansion grid;would a "new and improved" product fall?;145)How are partner relationship management and the value;chain related?;146) Explain how a marketer of baking soda may attempt to;attract more than one market segment.;147)How might a marketer of pens alter the;product" portion of the marketing mix when targeting female college;students versus male college students?;148)What role does the marketing mix play in positioning?.;149) Why is marketing analysis such an important part of;marketing management?;150) Why are many marketers today;using customer-centered measures of marketing ROI?;Principles of Marketing, 14e (Kotler);Chapter 3 Analyzing the Marketing Environment;1) You are directed to study the actors close to the company;that affect its ability to serve itscustomers-departments within the;company, suppliers, marketing intermediaries, customer markets, competitors;and publics. What are you studying?;A)the macroenvironment;B)the microenvironment;C)the marketing environment;D)the demographic environment;E) the global environment;2)Which of the following terms is used to describe the;factors and forces outside marketing that affect marketing management's ability;to build and maintain successful relationships with target customers?;A) the marketing environment B) the cultural environment C);strategic planning;D) target markets;E) the marketing mix 3)You are directed to study the;demographic, economic, natural, technological, political, and cultural factors;that are larger societal forces affecting your company. What are you studying?;A) the macroenvironment;B) the microenvironment C) the internal environment D) the;marketing mix;E) the global environment;4)Which of the following is NOT a type of factor in a;company's macroenvironment? A) demographic;B) economic C) technological D) competitive E) political;Answer: D;5)All of the groups within a company are called the;A)cultural environment;B)local public;C)internal environment;D)corporate culture;E)general public;6)Which type of organization helps companies to stock and;move goods from their points of origin to their destination?;A) financial intermediaries B) physical distribution firms;C) marketing services agencies D) resellers;E) suppliers;7)Banks, credit companies, insurance companies, and other;businesses that help finance transactions or insure against the risks;associated with the buying and selling of goods and services are referred to as;A) financial intermediaries B) physical distribution firms;C) marketing services agencies D) resellers;E) wholesalers;8)Currently, Diego Calabresa is employed by a firm that;conducts marketing research and creates ads for other companies that target and;promote their products to the right markets. Who is Diego's employer?;A) a financial intermediary B) a physical distribution firm;C) a marketing service agency D) a reseller;E) a green marketer 9)A(n) ________ is defined as any group;that has an actual or potential interest in, or impact on, an organization's;ability to achieve its objectives.;A) team;B) competitor C) market D) public;E) intermediary;10)Which of the following is NOT an example of the type of;public that is part of a company's marketing environment?;A) financial B) media;C) government D) citizen-action;E) marketing department;11)A radio station that carries news, features, and;editorial opinions about your area is which type of public?;A) financial B) media;C) citizen-actionD) general;E) government;12)A consumer organization, environmental group, or minority;group has challenged your firm's stand on a local issue. Your firm is being;challenged by a ________ public.;A) local B) general;C) government D) citizen-actionE) media;13)Workers, managers, and members of the board are all part;of a company's ________ public. A) general;B) internal C) local;D) intermediary E) market;14)Percy Original caters to a market of individuals and;households that buys goods and services for personal consumption. Percy;Original caters to a ________ market.;A) business B) reseller;C) government D) consumer;E) marketing intermediary 15)Which type of market buys goods;and services for further processing or for use in the production process?;A) business B) reseller C) wholesale D) consumer E) retail;16)Which type of market buys goods and services to produce;public services or to transfer them to others who need them?;A) government B) reseller;C) wholesale D) consumer E) retail;17)Rachel Patino works for a wholesale company called;Distributors Unlimited. She is responsible for buying and selling goods at a;profit to small retailers. What is her market? A) business;B) reseller C) wholesale D) consumer E) retail;18)Your marketing department is currently researching the;size, density, location, age, and occupations of your target market. Which;environment is being researched?;A) demographic B) psychographic C) economic;D) geographic E) cultural;19)The three largest generational groups in America are the;baby boomers, Generation X, and;A) seniors;B) Millennials C) teens;D) tweens E) toddlers;20)Research has shown that the most important demographic;trend in the United States is the;A) changing age structure of the population B) mobility of;families;C) slowing birth rate;D) increasing number of professional jobs E) aging;population;21)As a generational group, ________ are the most affluent;Americans.;A)baby boomers;B)Generation Xers;C)the Millennials;D)echo boomers;E)seniors.;22)The youngest of the baby boomers are now in their;A) late 20s;B) mid-20sC) mid-40sD) early 50s E) early 60s;23)Which of the following descriptions most accurately;characterizes the baby boomers? A) They are increasingly likely to retire;early.;B) They are a shrinking market for new housing and home;remodeling. C) They are past their peak earning and spending years.;D) They hold 75% of the country's assets.;E) They are uninterested in adapting new technologies.;24)Which of the following descriptions most accurately;characterizes Gen Xers?;A)There are more Gen Xers than Millennials.;B)They were the first generation of latchkey kids.;C)They are less educated than the boomers.;D)They are more interested in acquiring goods than having experiences.;E)They rarely research a product before purchasing it.;25) Which demographic group is also referred to as the echo;boomers?;A)Generation X;B)Millennials;C)Generation Z;D)baby boomers;E)baby busters;26)Large tween and teen markets belong to which demographic;group? A) Generation X;B) Millennials C) baby busters D) baby boomers E) Generation;Z;27)Which of the following descriptions most accurately;characterizes Millennials? A) They are children of baby boomers.;B) They are less ethnically diverse than Gen Xers.;C) They have reached their peak earning and spending years.;D) They were once labeled "the MTV generation.;E) They are less immersed in technology than Gen Xers are.;28)Which demographic group is characterized by a total;fluency and comfort with computer, digital, and Internet technology?;A) Generation X B) Millennials C) the elderly D) Generation;Z E) baby boomers;29)Which of the following demographic groups has NOT seen a;percentage increase in the past 50 years?;A) women staying at home with their children B) men staying;at home with their children C) nontraditional households;D) nonfamily households;E) women working outside of the home;30)In 1950, women made up under 40 percent of the workforce;now they make up;percent. A) 35 B) 40 C) 43 D) 46 E) 59;31)Which of the following is a trend that depicts the;increasingly nontraditional nature of today's American family?;A) working women making up a smaller percentage of the;workforce B) the falling percentage of married couples with children;C) dual-income families declining in number;D)stay-at-home dads declining in number;E) the declining reliance on convenience foods and services;32)Over the past two decades, the U.S. population has;shifted most heavily toward the;states. A) Midwestern B) Northern;C) Sunbelt;D) Southeastern E) Northeastern;33)Which of the following geographical areas has NOT seen a;recent population increase? A) micropolitan areas;B) suburbs C) the West;D) the Northeast E) the South;34)In the 1950s, the American population began shifting from;large cities to ________. A) farming communities;B) rural areas;C) foreign countries D) suburbs;E) coastal towns;35)An increasing number of American workers currently work;out of their homes with technological conveniences such as PCs, Internet;access, and fax machines. These workers are referred to as the ________ market.;A) micropolitan B) SOHO;C) mobile;D) independent E) contract;36)Which of the following groups of workers is projected to;become smaller over the next ten years?;A) white collar workers B) manufacturing workers C) managers;D) telecommuters;E) professional workers;37)Which of the following most accurately reflects the;popularity of telecommuting?;A)Almost all American businesses are expected to offer;telecommuting options within the next decade.;B)More than half of American businesses currently offer;telecommuting programs for their employees.;C)About 40% of American businesses currently offer;telecommuting programs for their employees.;D)About 25% of American businesses currently offer;telecommuting programs for their employees.;E)The percentage of American businesses offering;telecommuting programs is expected to decline within the next decade.;38)Because of increasing ________, Americans will demand;higher quality products, books, magazines, travel, personal computers, and;Internet services.;A) numbers of nontraditional families B) family size;C) levels of education D) social class awareness E) ethnic;diversity;39)Which of the following is an accurate statement about the;diversity of the American population?;A) African Americans represent the;largest non-white segment of the population.;B) More than 12 percent of people living in the United;States were born in another country.;C) The Asian American percentage of the population is;expected to remain steady in the next 50 years.;D) In terms of ethnic diversity, the United States is about;average in comparison to other countries with populations of a comparable size.;E) American ethnic populations are expected to slowly;increase in the next few decades. \;40)Of the following, which ethnic minority is expected to be;nearly 25% of the U.S. population by 2050?;A) African Americans B) Asian Americans C) Hispanics;D) Native Americans E) Arab Americans \;41)With an expected increase in ethnic populations;marketers are likely to place a greater emphasis on ________.;A) geographic segmentation;B) targeted advertising messages C) mass marketing;D) mainstream advertising;E) cause-related marketing \;42)Of the following diversity segments in the American;population, which is currently the largest?;A) adults with disabilities B) Hispanics;C) African Americans D) telecommuters;E) Asian Americans \;43)The ________ environment consists of factors that affect;consumer purchasing power and spending patterns.;A) cultural B) political;C) technological D) economic E) natural \;44)A country with a(n) ________ economy consumes most of its;own agricultural and industrial outputs and offers few market opportunities.;A) industrial B) service;C) technological D) subsistence E) developing \;Objective: 3-2;45)A country with a(n) ________ economy has rich markets for;many different kinds of goods. A) industrial;B) service;C) developing D) subsistence E) multicultural \;46)As a response to the Great Recession, most consumers have;A)amassed record levels of debt;B)adopted back-to-basics spending patterns;C)increased their investments in the stock market;D)seen their home values increase;E)abandoned value marketing;\;47) Value marketing is the strategy of offering consumers;A)high quality at a high price;B)luxury quality at a high price;C)lesser quality at a low price;D)reasonable quality at a fair price;E)little quality at a low price \;48)Which of the following statements about income;distribution in the United States is NOT true?;A) In recent decades, the rich have gotten richer. B) In;recent decades, the middle class has grown. C) In recent decades, the poor have;remained poor.;D) The top 20 percent of American earners account for almost;half of all American income. E) The top five percent of American earners;receive a higher percentage of the nation's total income than do the bottom 40;percent of American earners.;\;49)The natural resources that are needed as inputs by;marketers or that are affected by marketing activities are referred to as the;A) raw material market B) natural environment;C) endangered environment D) green movement;E) factors of production;50)Which of the following American government agencies is;charged with setting and enforcing pollution standards?;A) the Environmental Protection Agency (EPA) B) the Federal;Trade Commission (FTC);C) the Food and Drug Administration (FDA) D) the Consumer;Product Safety Commission E) the Federal Energy Regulatory Commission;51)Which of the following has encouraged marketers to go;beyond what is required by law and pursue environmentally sustainable;strategies?;A) the EPA;B) the black market C) the green movement D) deregulation;E) green intervention;52)Many firms today use RFID technology to ________.;A)identify new target markets;B)analyze threats and opportunities in the macroenvironment;C)move toward environmental sustainability;D)track products through various points in the distribution channel;E)track patterns of consumer online behavior;53) Which country leads the world in research and;development spending?;A)England;B)Germany;C)Sweden;D)Japan;E)the United States;54)Which of the following is a result of regulations set up;by the Food and Drug Administration and the Consumer Product Safety Commission?;A) The time between new product ideas and their introduction;to the market has decreased. B) Spending on research and development has;decreased.;C) Research costs for companies have grown.;D) More companies have failed to meet safety standards.;E) Companies are more focused on making practical;affordable versions of products.;55)Marketers should be aware of laws, government agencies;and pressure groups that influence or limit various organizations and;individuals in a given society. This is most accurately described as the;environment.;A) socio-legalB) cultural C) political;D) legal-technologicalE) economic;56)Even the most liberal advocates;of free-market economies agree that the system works best with;regulation.;A) private B) maximum;C) intermittent D) at least some E) no;57)Legislation affecting business around the world will;continue to ________. A) become standardized;B) increase;C) remain steady D) decrease;E) threaten the American domestic economy;58)The legislation created to limit the number of;commercials aired during children's programming is called the;A) Children's Online Privacy Protection Act B) Child;Protection Act;C) Fair Packaging and Labeling Act D) Children's Television;Act;E) Consumer Product Safety Act;59)Business legislation has been created for three basic;reasons: to protect companies from each other, to protect consumers, and to;A) protect the interests of society B) regulate prices;C) increase world trade D) regulate monopolies;E) promote social responsibility;60)The recent rash of business scandals and increased;concerns about the environment have created fresh interest in the issues of;and ________.;A) ethics, promotion responsibility B) ethics, social;responsibility;C) finances, employee discrimination D) management ethics;insider trading E) promotion, pricing;61)A company or association's ________ is designed to help;guide responses to complex social responsibility issues.;A) code of ethics;B) cause-related marketing;C) discretion in enforcing regulations D) privacy policy;E) core value system;62)The primary concern for consumers with the boom in;Internet marketing is ________.;A)accessibility;B)false advertising;C)privacy;D)sustainability;E)social responsibility;63)Cause-related marketing is a(n) ________. A);response to customer needs;B) primary form of environmental awareness C) primary form;of corporate giving;D) lobbying response to corporate legislative problems E);attempt to influence consumers' core beliefs 64)A society's basic values;perceptions, preferences, and behaviors are all part of its;environment. A) social;B) cultural C) political;D) cultural-economicE) natural;65)Marketers should understand that a society's core beliefs;and values have a high degree of;A) persistence B) flexibility C) similarity;D) ethnocentrism E) conformity;66)Your company is making negotiations to enter a market in;Lower Albania. You would most likely discover that ________ beliefs and values;are open to change in this country.;A) inherited B) secondary C) primary D) core;E) traditional;67)A society's ________ are expressed in how people view;themselves, organizations, society, nature, and the universe.;A) social codes B) cultural values C) demographics D) public;policies E) economies;68)Watching the cultural trends of how people view others;observers have noted an increased interest in ________.;A) socializing with co-workers;B) going out less and staying home more C) patriotism;D) do-it-yourself projects E) adventurous;experiences;69)Trends in people's views of organizations indicate that;which of the following has increased in the past twenty years?;A) employees' loyalty to their employers;B) confidence in American political organizations C);distrust in big American businesses;D) confidence in the American education system;E) employees' view of work as a source of satisfaction;70)Watching the cultural trends of how people view society;observers have noted that since September 11, 2001, marketers responded to the;increased ________ of Americans with special products and promotions.;A) loyalty B) patriotism C) distrust;D) foreign intolerance E) belligerence;71)Which of the following is a potential downside to using;patriotic themes in marketing programs?;A) Patriotism has been on the decline in the past decade. B);Levels of patriotism fluctuate rapidly.;C) Such promotions can be viewed as attempts to gain from;others' triumph or tragedy. D) Americans are less confident in political;organizations.;E) Few marketers currently use this technique.;72)The LOHAS market is most closely associated with which of;the following cultural trends? A) environmental sustainability;B) increased patriotism;C) distrust of political systems D) organized religion;E) thriftiness;73)Cultural forecasters have noted a renewed American;interest in ________. A) dominating and taming nature;B) the fine arts;C) work as a source of satisfaction and self-definition D);spirituality;E) reforming social classes;74)Marketers can take a(n) ________ by taking aggressive;action to affect the publics and forces in their marketing environments.;A) environmental stance B) proactive stance;C) natural perspective;D) natural-management perspective;E) relationship-building perspective;75)Which of the following explains why few companies have;been successful in shutting down critics who post complaints on the Web?;A) The criticism is usually interpreted as protected speech.;B) The courts have typically refused to hear any cases;against individual critics.;C) Web sites using "I hate" or "sucks;in the title along with a company's name can be easily confused with the;company's actual Web site.;D) Registering domain names to prevent critical Web sites is;a lengthy process.;E) Companies have found that it is more effective to respond;in kind with attacks against critics..;76)LandPort Transportation and Omega Warehousing move and;store the products your company sells. The two businesses are examples of;A) resellers;B) marketing services agencies C) marketing intermediaries;D) physical distribution firms E) geographic segments;77)Innovations is a producer of electronic circuits that;power a variety of technological devices produced by other companies.;Innovations sells its products to ________ markets.;A) business B) government C) consumer D) internal;E) financial;78)ING, an international insurance and financial services;company, is the primary sponsor of the annual New York City Marathon, which is;attended by over one million fans and watched by approximately 300 million;viewers worldwide. The ING logo and name appear throughout the race course. ING;most likely sponsors the event in order to appeal to which type of public?;A) financial;B) citizen-actionC) government D) general;E) internal;79)Noora DeLange is helping her company develop a marketing;program for a new product line. The program involves emphasizing experience;over acquisition and uses a marketing pitch that is less overt than the;company's previous programs. The marketing program is most likely designed to;appeal to which of the following demographic groups?;A) Gen Xers;B) nontraditional households C) "micropolitan;populations D) baby boomers;E) manufacturing workers Answer: 80)Wholesome Soups, a maker;of organic soups, is starting a new marketing campaign emphasizing the ease of;preparing and eating Wholesome Soups on the go. Print, television, and Internet;ads feature college-aged students enjoying Wholesome Soups in between;classes and during study breaks. Wholesome Soups' new marketing campaign is;most likely aimed at which of the following?;A) baby boomers B) seniors;C) Gen Xers D) Millennials;E) the SOHO market;81)Which of the following demographic trends is likely the;most responsible for the increasing number of people who telecommute?;A) the migration toward micropolitan and suburban areas B);the move from rural to metropolitan areas;C) the increasing number of nontraditional households;D) the growing percentage of married couples who do not have;children E) the declining number of manufacturing workers;82)Chet Hoffman's chain of travel agencies has identified;the lesbian, gay, bisexual, and transgender community as a growing market that;spends an increasing percentage of its income on travel. Which of the following;would be the LEAST effective component of a marketing plan for Chet to take;advantage of this opportunity?;A) develop a presence on LGBT-oriented social;networking sites B) position his agency as focused on specialized experiences;C) implement a mass marketing campaign;D) place specially-targeted ads;in gay-themed publications E) advertise on LOGO;83)With an expected increase in ethnic diversity within the;American population, marketers are most likely to place a greater emphasis on;which of the following?;A) geographic segmentation;B) differing advertising messages C) mass marketing;D) "us and them" paradigms E) tiered markets;Objective: 3-2;84)The green movement will likely spark the LEAST interest;in which of the following?;A)recycling programs;B)environmentally sustainable strategies;C)social responsibility;D)Internet usage;E)biodegradability;85)Norma Bernanke is a marketer at a pharmaceutical company;that has just developed a new medication to treat asthma. Which of the;following components of the political environment should Norma be LEAST;concerned with as her company begins to develop a marketing plan for the new product?;A) approval from the Food and Drug Administration (FDA) B);state laws regulating advertising of pharmaceuticals;C) laws enforced by the Federal Trade Commission D) the Fair;Packaging and Labeling Act;E) the Nutrition Labeling and Education Act;86)A regional supermarket chain runs print, radio, and;television advertisements announcing that 1% of each of its sales is donated to;local after-school programs for underprivileged youth. This is an;example of ________ marketing.;A) cause-relatedB) generational C) sustainable D);tiered;E) cultural;87)Which of the following is an example of a core belief?;A)Marriage is important.;B)Americans should display their patriotism.;C)The comforts of home are more important than entertainment;outside of the home.;D)Extended warranties are never worth the money consumers;pay for them.;E)Professionals should wear business clothes to work.;88)Consumers undertaking which of the following would be;most likely to be identified as "cocooning" or "nesting"?;A) taking a cruise;B) taking up a new sport;C) having a home entertainment center installed D) hiking;the Grand Canyon;E) traveling to Asia;89)Toyota's Prius was the;first mass-produced hybrid vehicle, known for its fuel efficiency and;environmental friendliness. The Prius was initially most likely marketed to;which of the following groups?;A) the SOHO market B) the LOHAS market C) the LGBT market;D) the Asian American market E) the Millennials market;90)Assume that you are a manager at a firm that has hired;lobbyists to influence legislation affecting your firm's industry to its;advantage. Your firm takes a(n) ________ approach to the marketing environment.;A) reactive B) proactive C) adversarial D) passive E) team;work Answer: B;91)Which of the following forces would marketers be MOST;likely able to influence? A) geographic population shifts;B) core cultural values C) income distribution;D) increasing ethnic diversity E) media publics;92)If baby boomers are predictors of where product and;service demand will be, increased demands will most likely be evident in;in the upcoming years.;A) university enrollment B) beer and wine;C) financial services D) the apparel industry;E) the automobile industry;93)Which of the following best explains why Gen Xers who are;parents tend to put family before career?;A) Gen Xers were the first generation of latchkey kids.;B) Gen Xers were minimally affected by the recent economic;downturn.;C) Gen Xers are more skeptical about marketing than members;of other generations are. D) Gen Xers are not as educated as members of other;generations are.;E) Gen Xers do not face as many economic pressures as;members of other generations do.;94)In considering the changing American family, which of the;following are marketers likely to consider the LEAST important?;A) The number of traditional households has increased. B);Baby boomers are hitting retirement age.;C) The number of married couples with both partners working;outside of the home has increased. D) Married couples with children make up;less than 25% of the nation's households.;E) The number of stay-at-home fathers has;increased in the past 20 years.;95)Which of the following is the most reasonable to assume;as more and more Americans move to "micropolitan areas"?;A) Geographic segmentation may be less critical to;marketers. B) Rural populations will offer an expanding market.;C) Micropolitan areas are likely to offer the same;advantages as metropolitan areas. D) Congested areas are likely to become more;ensnarled.;E) Crime rates in metropolitan areas will increase.;96)As a marketer of pesticides, which of the following;should give you the LEAST amount of concern?;A) shortages of raw materials B) increased pollution;C) increased government intervention D) persistence of;cultural values;E) chemical pollutants in the food supply;Refer to the scenario below to answer the following;questions.;Casey Brickly opened The Landing on the north shore of;Witmer Lake in 1962. With a sandwich counter on one side and a bait shop and;grocery on the other, The Landing was an immediate hit with weekend lake;visitors and local residents alike. In the summer, boaters parked at t

 

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