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saint leo university MBA 565 full couse




Question;Marketing MBA-565saint leo university MBA 565 full couse (all disussions, pharasim paper, midterm, final)Initial Strategy Report The Initial Strategy Report will count as 2% of your course grade. You must e-mail your professor (one per group) with your strategy (short- and long-term). ?A successful firm will likely have a strategy that is well thought out and executed. Creating a sound strategy is the most important process your firm will undertake because your strategy is the framework for all decision-making and firm organization. The strategy should be a long-term vision for your firm that every member of your team can reference when making decisions and analyzing data. Strategy is defining segments served and creating a sustainable competitive advantage. It is your road map. It is where and how your firm chooses to compete. It is essential" (, 2011). The paper should address the following elements:? Business definition: Who do you want to serve and why? Be sure to include customers/segments to be targeted and customer needs satisfied. What is the rationale for these choices (e.g., segment attractiveness, market gaps, fit with resources, synergies)?? Competitive advantage: What competitors will you complete against and how?? Performance objectives: What are your firm?s performance goals (e.g., highest cumulative profit, highest stock price, largest market share)?? Key success factors: What is required of your firm to execute this strategy successfully (e.g., product development, outspend competition, first in market)?? Strategic assumptions: For your strategy to be successful, what are the underlying assumptions (e.g., first mover)? In essence, your marketing strategy defines your team. How aggressive is its decision-making? How much risk is it comfortable with? Is it proactive or reactive to the marketplace? How patient is it with its decision(s)?Final Simulation Report The Final Report should describe your final results for all Allround brands by category. The written report must not exceed 15 double-spaced pages (12-point type) with one-inch margins, excluding title page and appendix. The report should not merely list the results, but detail what you learned during the simulation by addressing the following by category: 1. Manufacturer?s suggested retail price 2. Volume discounts and promotional allowances 3. Advertising budget 4. Selected advertising agency 5. Relative emphasis on the four types of advertising messages 6. Promotion?s budget with allocations to cooperative advertising and the three types of consumer promotions 7. Sales force (number allocated to the five types of retail stores as well as to wholesale and indirect support functions) 8. Segmentation 9. Product life cycle 10. Line extensions 11. Cumulative net income throughout the simulation and final stock price 12. What you anticipate would happen to the Allround brands in period nine Your appendix must include: 1. Your firm?s initial strategy 2. Your team?s decisions, results, and interpretation of results for each of the eight periods 3. Graphs Once your group finishes the report, one member will upload it to Doc Sharing to share with the entire class. The title of the report should include your group name, for example: ?Group A_Report.? All students should have access to the other firms? reports once the game is over so they can learn from their competitors? insights and strategies. The reports form the basis for the discussionModule;1: Defining Marketing - Discussion;Many non-profit;organizations such as universities, churches, government agencies, and;charities, are using marketing techniques very similar to the ones used by;traditional businesses. Do you approve of this, and are there any issues related;to this practice that you would like to raise?Module 2: The Customer - DiscussionDoes marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.Module 3: Business Market - DiscussionRead the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined? Do you agree with this definition and with the role of luxury in society?Module 4: Brand Equity - DiscussionWhat is the difficulty in measuring the brand equity of a brand like Coca-Cola?Module 5: The Product - DiscussionMarketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statement? Support your position. Module 6: Price - DiscussionCan we use the concept of price elasticity to identify a brand's competitors? How would that work?Module 7: Marketing Communications - DiscussionYou want to introduce a new product. You already have a successful brand in a different product category than the new product you plan to introduce. You are contemplating using the same brand name (brand extension) for the new product. What factors should you consider before making this decision?Module 8: Global Marketing - DiscussionReview all group reports and comment on one key strategic move that led to each competitor's success or demise. Please substantiate your answer.


Paper#47302 | Written in 18-Jul-2015

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