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Saint Leo MK301 Final




Question;Saint Leo MK301 Final;Describe strategic;alliances and why they are important in marketing. Give an example using;either real or fictitious companies. (Points: 15);2.Define the concept;of a stakeholder as it relates to marketing. Using Saint Leo as an example;identify three specific types of stakeholders and briefly describe why each;is a stakeholder in the university. (Points: 15);3.Define the terms;Feature and Benefit and explain the difference between them, including how;each functions in a marketing or communication plan. Give an example of each;for a specific product. (Points: 15);4.What concept in;product management does the image below represent? Briefly describe the;concept and the role it plays in marketing. Identify each of the five phases;and describe the typical marketing activities that might occur during each;phase.;(Points: 15);5.In our discussion;of Integrated Marketing Communications we identified four major types.;Describe each of these and provide an example of each to promote Saint Leo's;graduation ceremony. (Points: 15);6.In the slides;discussing Product Management we identified four unique qualities of;services. Describe each of these and provide a specific detailed example of;each. (Points: 15);7.We discussed the;bell curve that represents the types of consumer adopters. Describe each of;these including the approximate percent of the consumer base each represents.;Using specific products give an example of each. (Points: 15);8.We discussed in;some detail the nature and application of a SWOT analysis. Briefly define the;four elements, tell me if they are internal or external to the firm, and give;me an example of each using Saint Leo. (Points: 15);9.Briefly describe;the concept of a supply chain and provide a specific example. You may not use;any of the examples used in the class. (Points: 15);10.There are three;types of potential influences on the consumer buying process. Identify each;of these and give a specific example. (Points: 15)


Paper#47308 | Written in 18-Jul-2015

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