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marketing questions bank




Question;51) Which of the following has encouraged marketers to go;beyond what is required by law and pursue environmentally sustainable;strategies?;A) the EPA;B) the black market;C) the green movement;D) deregulation;E) green intervention;52) Many firms today use RFID technology to ________.;A) identify new target markets;B) analyze threats and opportunities in the macroenvironment;C) move toward environmental sustainability;D) track products through various points in the distribution;channel;E) track patterns of consumer online behavior;53) Which country leads the world in research and development;spending?;A) England;B) Germany;C) Sweden;D) Japan;E) the United States;54) Which of the following is a result of regulations set up;by the Food and Drug Administration and the Consumer Product Safety Commission?;A) The time between new product ideas and their introduction;to the market has decreased.;B) Spending on research and development has decreased.;C) Research costs for companies have grown.;D) More companies have failed to meet safety standards.;E) Companies are more focused on making practical, affordable;versions of products.;55) Marketers should be aware of laws, government agencies;and pressure groups that influence or limit various organizations and;individuals in a given society. This is most accurately described as the;environment.;A) socio-legal;B) cultural;C) political;D) legal-technological;E) economic;56) Even the most liberal advocates of free-market economies;agree that the system works best with ________ regulation.;A) private;B) maximum;C) intermittent;D) at least some;E) no;57) Legislation affecting business around the world will;continue to ________.;A) become standardized;B) increase;C) remain steady;D) decrease;E) threaten the American domestic economy;58) The legislation created to limit the number of;commercials aired during children's programming is called the;A) Children's Online Privacy Protection Act;B) Child Protection Act;C) Fair Packaging and Labeling Act;D) Children's Television Act;E) Consumer Product Safety Act;59) Business legislation has been created for three basic;reasons: to protect companies from each other, to protect consumers, and to;A) protect the interests of society;B) regulate prices;C) increase world trade;D) regulate monopolies;E) promote social responsibility;60) The recent rash of business scandals and increased;concerns about the environment have created fresh interest in the issues of;and ________.;A) ethics, promotion responsibility;B) ethics, social responsibility;C) finances, employee discrimination;D) management ethics, insider trading;E) promotion, pricing;61) A company or association's ________ is designed to help;guide responses to complex social responsibility issues.;A) code of ethics;B) cause-related marketing;C) discretion in enforcing regulations;D) privacy policy;E) core value system;62) The primary concern for consumers with the boom in;Internet marketing is ________.;A) accessibility;B) false advertising;C) privacy;D) sustainability;E) social responsibility;63) Cause-related marketing is a(n) ________.;A) response to customer needs;B) primary form of environmental awareness;C) primary form of corporate giving;D) lobbying response to corporate legislative problems;E) attempt to influence consumers' core beliefs;64) A society's basic values, perceptions, preferences, and;behaviors are all part of its ________ environment.;A) social;B) cultural;C) political;D) cultural-economic;E) natural;65) Marketers should understand that a society's core beliefs;and values have a high degree of ________.;A) persistence;B) flexibility;C) similarity;D) ethnocentrism;E) conformity;66) Your company is making negotiations to enter a market in;Lower Albania. You would most likely discover that ________ beliefs and values;are open to change in this country.;A) inherited;B) secondary;C) primary;D) core;E) traditional;67) A society's ________ are expressed in how people view;themselves, organizations, society, nature, and the universe.;A) social codes;B) cultural values;C) demographics;D) public policies;E) economies;68) Watching the cultural trends of how people view others;observers have noted an increased interest in ________.;A) socializing with co-workers;B) going out less and staying home more;C) patriotism;D) do-it-yourself projects;E) adventurous experiences;69) Trends in people's views of organizations indicate that;which of the following has increased in the past twenty years?;A) employees' loyalty to their employers;B) confidence in American political organizations;C) distrust in big American businesses;D) confidence in the American education system;E) employees' view of work as a source of satisfaction;70) Watching the cultural trends of how people view society;observers have noted that since September 11, 2001, marketers responded to the;increased ________ of Americans with special products and promotions.;A) loyalty;B) patriotism;C) distrust;D) foreign intolerance;E) belligerence;71) Which of the following is a potential downside to using;patriotic themes in marketing programs?;A) Patriotism has been on the decline in the past decade.;B) Levels of patriotism fluctuate rapidly.;C) Such promotions can be viewed as attempts to gain from;others' triumph or tragedy.;D) Americans are less confident in political organizations.;E) Few marketers currently use this technique.;72) The LOHAS market is most closely associated with which of;the following cultural trends?;A) environmental sustainability;B) increased patriotism;C) distrust of political systems;D) organized religion;E) thriftiness;73) Cultural forecasters have noted a renewed American;interest in ________.;A) dominating and taming nature;B) the fine arts;C) work as a source of satisfaction and self-definition;D) spirituality;E) reforming social classes;74) Marketers can take a(n) ________ by taking aggressive;action to affect the publics and forces in their marketing environments.;A) environmental stance;B) proactive stance;C) natural perspective;D) natural-management perspective;E) relationship-building perspective;75) Which of the following explains why few companies have;been successful in shutting down critics who post complaints on the Web?;A) The criticism is usually interpreted as protected speech.;B) The courts have typically refused to hear any cases;against individual critics.;C) Web sites using "I hate" or "sucks" in;the title along with a company's name can be easily confused with the company's;actual Web site.;D) Registering domain names to prevent critical Web sites is;a lengthy process.;E) Companies have found that it is more effective to respond;in kind with attacks against critics.;76) LandPort Transportation and Omega Warehousing move and store;the products your company sells. The two businesses are examples of ________.;A) resellers;B) marketing services agencies;C) marketing intermediaries;D) physical distribution firms;E) geographic segments;77) Innovations is a producer of electronic circuits that;power a variety of technological devices produced by other companies.;Innovations sells its products to ________ markets.;A) business;B) government;C) consumer;D) internal;E) financial;78) ING, an international insurance and financial services company;is the primary sponsor of the annual New York City Marathon, which is attended;by over one million fans and watched by approximately 300 million viewers;worldwide. The ING logo and name appear throughout the race course. ING most;likely sponsors the event in order to appeal to which type of public?;A) financial;B) citizen-action;C) government;D) general;E) internal;79) Noora DeLange is helping her company develop a marketing program for a new;product line. The program involves emphasizing experience over acquisition and;uses a marketing pitch that is less overt than the company's previous programs.;The marketing program is most likely designed to appeal to which of the;following demographic groups?;A) Gen Xers;B) nontraditional households;C) "micropolitan" populations;D) baby boomers;E) manufacturing workers;80) Wholesome Soups, a maker of organic soups, is starting a;new marketing campaign emphasizing the ease of preparing and eating Wholesome;Soups on the go. Print, television, and Internet ads feature college-aged;students enjoying Wholesome Soups in between classes and during study breaks.;Wholesome Soups' new marketing campaign is most likely aimed at which of the;following?;A) baby boomers;B) seniors;C) Gen Xers;D) Millennials;E) the SOHO market;81) Which of the following demographic trends is likely the;most responsible for the increasing number of people who telecommute?;A) the migration toward micropolitan and suburban areas;B) the move from rural to metropolitan areas;C) the increasing number of nontraditional households;D) the growing percentage of married couples who do not have;children;E) the declining number of manufacturing workers;82) Chet Hoffman's chain of travel agencies has identified;the lesbian, gay, bisexual, and transgender community as a growing market that;spends an increasing percentage of its income on travel. Which of the following;would be the LEAST effective component of a marketing plan for Chet to take;advantage of this opportunity?;A) develop a presence on LGBT-oriented social networking;sites;B) position his agency as focused on specialized experiences;C) implement a mass marketing campaign;D) place;specially-targeted ads in gay-themed publications;E) advertise on LOGO;83) With an expected increase in ethnic diversity within the;American population, marketers are most likely to place a greater emphasis on;which of the following?;A) geographic segmentation;B) differing advertising messages;C) mass marketing;D) "us and them" paradigms;E) tiered markets;84) The green movement will likely spark the LEAST interest;in which of the following?;A) recycling programs;B) environmentally sustainable strategies;C) social responsibility;D) Internet usage;E) biodegradability;85) Norma Bernanke is a marketer at a pharmaceutical company;that has just developed a new medication to treat asthma. Which of the;following components of the political environment should Norma be LEAST;concerned with as her company begins to develop a marketing plan for the new;product?;A) approval from the Food and Drug Administration (FDA);B) state laws regulating advertising of pharmaceuticals;C) laws enforced by the Federal Trade Commission;D) the Fair Packaging and Labeling Act;E) the Nutrition Labeling and Education Act;86) A regional supermarket chain runs print, radio, and;television advertisements announcing that 1% of each of its sales is donated to;local after-school programs for underprivileged youth. This is an example of;marketing.;A) cause-related;B) generational;C) sustainable;D) tiered;E) cultural;87) Which of the following is an example of a core belief?;A) Marriage is important.;B) Americans should display their patriotism.;C) The comforts of home are more important than entertainment;outside of the home.;D) Extended warranties are never worth the money consumers;pay for them.;E) Professionals should wear business clothes to work.;88) Consumers undertaking which of the following would be;most likely to be identified as "cocooning" or "nesting"?;A) taking a cruise;B) taking up a new sport;C) having a home entertainment center installed;D) hiking the Grand Canyon;E) traveling to Asia;89) Toyota's Prius was the first mass-produced hybrid;vehicle, known for its fuel efficiency and environmental friendliness. The;Prius was initially most likely marketed to which of the following groups?;A) the SOHO market;B) the LOHAS market;C) the LGBT market;D) the Asian American market;E) the Millennials market;90) Assume that you are a manager at a firm that has hired;lobbyists to influence legislation affecting your firm's industry to its;advantage. Your firm takes a(n) ________ approach to the marketing environment.;A) reactive;B) proactive;C) adversarial;D) passive;E) team work;91) Which of the following forces would marketers be MOST;likely able to influence?;A) geographic population shifts;B) core cultural values;C) income distribution;D) increasing ethnic diversity;E) media publics;92) If baby boomers are predictors of where product and;service demand will be, increased demands will most likely be evident in;in the upcoming years.;A) university enrollment;B) beer and wine;C) financial services;D) the apparel industry;E) the automobile industry;93) Which of the following best explains why Gen Xers who are;parents tend to put family before career?;A) Gen Xers were the first generation of latchkey kids.;B) Gen Xers were minimally affected by the recent economic;downturn.;C) Gen Xers are more skeptical about marketing than members;of other generations are.;D) Gen Xers are not as educated as members of other;generations are.;E) Gen Xers do not face as many economic pressures as members;of other generations do.;94) In considering the;changing American family, which of the following are marketers likely to;consider the LEAST important?;A) The number of traditional households has increased.;B) Baby boomers are hitting retirement age.;C) The number of married couples with both partners working;outside of the home has increased.;D) Married couples with children make up less than 25% of the;nation's households.;E) The number of stay-at-home fathers has increased in the;past 20 years.;95) Which of the following is the most reasonable to assume;as more and more Americans move to "micropolitan areas"?;A) Geographic segmentation may be less critical to marketers.;B) Rural populations will offer an expanding market.;C) Micropolitan areas are likely to offer the same advantages;as metropolitan areas.;D) Congested areas are likely to become more ensnarled.;E) Crime rates in metropolitan areas will increase.;96) As a marketer of pesticides, which of the following;should give you the LEAST amount of concern?;A) shortages of raw materials;B) increased pollution;C) increased government intervention;D) persistence of cultural values;E) chemical pollutants in the food supply;Refer to the scenario below to answer the following;questions.;Casey Brickly opened The Landing on the north shore of Witmer;Lake in 1962. With a sandwich counter on one side and a bait shop and grocery;on the other, The Landing was an immediate hit with weekend lake visitors and;local residents alike. In the summer, boaters parked at the piers and bought;all their lake needs?rods and reels, bait, fishing licenses, snacks, soft;drinks?at The Landing. Even during the winter months, snowmobilers and ice;fishermen were lured to The Landing for a snack and hot coffee or hot;chocolate.;As time passed, the business changed and grew tremendously.;What was formerly a weekend tourist area gradually became a year-round;residential area. Many of the houses, which were built as cottages in the 1950s;and 1960s, were remodeled into year-round homes. By the end of the 1970s, the;days of small motor boats and 10 mile-per-hour speed limits were gone, skiing;and fast speed boats became all the rage. Through it all, The Landing continued;to attract flocks of patrons.;In the 1980s, however, Casey started to realize that the;grocery area in The Landing could not compete with larger local retailers. He;eventually enlarged the sandwich counter, transforming the bait shop and;grocery into a restaurant with a full menu typical of any diner.;Getting rid of the bait shop was hard to do,;Casey admitted. "I still had a summer crowd that relied on us for their;fishing needs, but we couldn't survive a whole year on four months of;profit.;In the early 2000s, the atmosphere of Witmer Lake and the;neighboring lakes became upscale. "I could see that people were spending;more on their speed boats than what they had originally paid for their;cottages!" Casey exclaimed. Many of the cottages were inherited by;children and grandchildren of the original owners. Once again, the scene;started to change as many of the lake houses were used only as weekend lake;homes. Unlike the previous generation, a vast number of the current owners;could afford to live closer to their jobs while maintaining lake homes.;At this point, business wasn't growing," Casey said.;As local competition continued to increase, Casey converted;the diner atmosphere of The Landing into a bar with a lounge area. "The;change might have been too drastic," Casey said, "but it was the only;way we could maintain a strong, year-round business in spite of the population;shifts and competitive forces.;97) Which microenvironment actors have affected The Landing;the most?;A) competitors;B) suppliers;C) intermediaries;D) natural environment;E) economic environment;98) Which of the following macroenvironmental forces has had;the greatest effect on The Landing?;A) the demographic environment;B) the technological environment;C) the sustainable environment;D) the political environment;E) the social responsibility environment;99) Which macroenvironmental force has benefitted The Landing;the most?;A) the legal environment;B) the natural environment;C) the economic environment;D) the political environment;E) the technological environment;100) Which of the following demographic forces has most;likely influenced the recent upscale atmosphere of the area surrounding Witmer;Lake?;A) baby boomers reaching their peak earning and spending;years;B) Gen Xers displacing the lifestyles of baby boomers;C) Millennials beginning to assert their buying power;D) the changing structure of the American family;E) the growing ethnic diversity of the country;101) Today's marketers must successfully build relationships;to connect effectively with customers, others in the company, and external;partners.;102) When marketing manager Suzie Kwan discusses factors and;forces outside marketing, such as political factors that affect marketing;management's ability to build and maintain successful relationships with target;customers, she is talking about the external marketing concept.;103) The microenvironment consists of larger societal forces;that affect a company, such as demographic, economic, political, and cultural;forces.;104) The macroenvironment consists of the factors close to;the company that affect its ability to serve its customers, such as suppliers;customer markets, competitors, and publics.;105) Marketing research firms, advertising agencies, media;firms, and marketing consulting firms are all referred to as marketing services;agencies.;106) Today's successful marketers recognize the importance of;working with their intermediaries as channels through which they sell their;products rather than as full-fledged partners.;107) Consumer organizations such as environmental and;minority groups that may question a company's marketing decisions are referred;to as local publics.;108) The demographic environment is of major interest to;marketers because it involves people, and people make up markets.;109) The single most important demographic trend in the;United States that marketers should understand is the changing family;structure.;110) As baby boomers reach their peak earning and spending;years, they become lucrative markets for financial services, travel, and;entertainment.;111) Once thought of as slackers, Gen Xers are now displacing;the lifestyles, culture, and materialistic values of the baby boomers.;112) Millennials comprise the most commercially influential;group in America today.;113) Millennials represent a larger demographic segment than;the baby boomers or Gen Xers.;114) Marketers must increasingly consider the needs of;traditional households because this segment of the population is growing more;rapidly than nontraditional households.;115) The American workforce today is better educated but less;white-collar than it was a generation ago.Answer: FALSE;116) Companies in several industries have recognized the;buying power of the gay and lesbian segment of the U.S. population and have;begun explicitly targeting these consumers with gay-specific marketing efforts.;117) Significant trends in the natural environment include;shortages of raw materials, increased pollution, and decreased government;intervention.;118) Cause-related marketing is a slowing trend as companies;have abused the practice, using it more to increase sales than to support;worthwhile causes.;119) In the cultural environment, core values and beliefs and;secondary values and beliefs differ in that core values and beliefs are more;open to change.;120) When a company hires lobbyists to influence legislation;affecting its industry, it is taking a reactive approach to the marketing environment.;121) Trudie Jones works for a distribution channel firm that;helps several electronics companies find customers or make sales to them.;Trudie works for a reseller.;122) A company markets wild and crazy games for teens to play;at parties. This company's customer market is a business market.;123) More government legislation and the green movement are;the likeliest causes of a general decline in environmental concerns in the past;decade.;124) The introduction of new technologies is beneficial to;all industries, as new markets and opportunities are created.;125) Today's technological environment changes more rapidly;than core cultural beliefs do.;126) Who are the major players in a company's;microenvironment? Explain the role each major actor plays.;127) In a short essay, differentiate between the basic;marketing intermediaries.;128) In marketing, what is a public? Briefly describe the;seven main types of publics faced by marketers and explain how marketing might;communicate with these publics.;129) How can marketers use information about the demographic;environment?;baby boomers, Generation Xers, and Millennials on today's;marketing strategies.;131) What are the major trends in today's natural;environment? How do these trends affect companies?;132) Why is the technological environment such a dramatic;force in today's market?;133) Describe the three main reasons the business legislation;is enacted, giving an example of each type of legislation.;134) What is cause-related marketing? Give two examples of;the practice and explain why companies participate in cause-related marketing..;135) What is the cultural trend in how people view nature?;How does this affect marketers?;136) How have large retailers such as Walmart changed the;dynamics behind partnering with resellers?;137) What are two potential drawbacks of creating separate;products and marketing programs for each generation?;138) How do baby boomers today differ from previous;generations as they neared and reached their sixties?;139) Why might marketers want to target segments of the;population based on lifestyles rather than age groups?.;140) Give two characteristics of the American family that;depict its "nontraditional" nature.;141) How might geographic shifts in population impact marketers?;142) In terms of ethnic and racial makeup, why is the United;States today more accurately characterized as a "salad bowl" than a;melting pot"?;143) Briefly explain why Americans amassed record amounts of;debt in the 1990s and why the free-spending trend has ended.;144) Why might it be beneficial for marketers to help develop;solutions to problems facing the natural environment, such as increased;pollution and shortages of raw material?;145) One purpose of government regulation is to protect;consumers from unfair business practices. List two areas in which this may;occur.;146) How might a marketer act in a socially responsible way;toward the general public?;147) Explain the controversy surrounding cause-related;marketing.;explained or understood or if they appear to be exploiting a;cause in order to increase sales.;148) What is the difference between a core belief and a;secondary belief? Give an example of each.;149) Why is it important for marketers to understand people's;views of themselves?;150) What steps might a marketer take to shift from a;reactive stance to the marketing environment to a more proactive stance?


Paper#47312 | Written in 18-Jul-2015

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