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Principles of Marketing questions




Question;101)Most marketers today believe they still lack a;sufficient quantity of research data to makehigh-quality decisions.1;102)The real value of marketing research and information;lies not in quantity but in the customer insights provided.;103)An effective MIS assesses information needs, develops;needed information, and helps decision makers use the information.;Objective: 4-1;104)Today, marketing managers view marketing information not;only as an input for making internal decisions but also as an input for;external partners.;105)Too much marketing information can be as problematic as;too little.;106)When you glean information from your company's;accounting and sales records stored in the company's computer system, you are;developing an internal database.;107)Because data age quickly, keeping the database current;requires a major effort.;108)Good sources of competitive marketing intelligence;include competitors' annual reports, business publications;109)Before the;research problems and objectives have been defined, researchers must determine;the exact information needed and present it to management.;110)Marketing researchers can conduct their own searches of;secondary data sources by using commercial online databases.;111)Because secondary data provide good starting points and;often help to define problems and research objectives, most companies do not;also need to collect primary data.;112)Focus groups use no interviewer to bias the answers, may;produce more honest answers, and can be used to collect large amounts of data;at a low cost per respondent.;113)Custom social networks such as the Adidas Insider;community organized by Adidas allow marketers to address the problem of;controlling who is in an online sample.;114)The most important issue facing online researchers is;the lack of a broad cross section of consumers who have access to the Internet.;115)Ideally, a sample should be representative so that the;researcher can make accurate estimates of the thoughts and behaviors of the;larger population.;116)A researcher who wants to calculate confidence limits;for sampling error would use nonprobability samples.;117)Larger samples typically are more expensive but do not;provide more reliable results. 118)Open-ended survey questions are;particularly useful in exploratory research.;119) Interpretation of market research data should be the;responsibility of the researchers, not the marketing managers.;120)The ability to reach respondents is a major concern in;international marketing research. 121)As part of her company's customer insight;group, Carmen should expect to use both secondary and primary data to develop;customer and market information.;122)You have just extracted sales and cost data used by the;accounting department for preparing financial statements. Most likely, this;information is complete and in useable form to build an internal marketing;database.;123)As a part of a research team, Fatima observed five;groups of teenagers shop, socialize, and eat dinner at a local mall. Fatima was;participating in traditional quantitative research;124)ABC Interior Designs wants to collect research data;through mechanical observation. The three typical methods are video cameras;checkout scanners, and Internet surveys.;125)You have just identified the "touch points" of;the 400 best customers in your database. At this point, you want to manage;detailed information about each of them to maximize customer loyalty. You;should use customer relationship management (CRM).;126)Discuss the makeup and functions of a marketing;information system (MIS).;127) Marketers can obtain needed information from internal;data, competitive marketing intelligence, and marketing research. Compare and;contrast each of these.;128) Describe the basic marketing research process.;129)Briefly compare the three different types of research;approaches for gathering primary data..;130)Discuss the advantages/benefits of each of the contact;methods.;131)Describe the three decisions a researcher must make when;designing a sample.;132)Compare and contrast closed-ended questions;and open-ended questions for gathering data. are 133)How can a;company overcome the problem of gathering internal data for research purposes;when the data is usually scattered widely across the organization?;134)Discuss several ways in which smaller organizations can;use marketing research techniques at little or no expense.;135)Explain the common problems that international marketing;researchers encounter. countries may hinder the process of collection.;136)Briefly explain the following statement: "Too much;information can be as harmful as too little.;137)You have decided to run for a local political office.;You want to hand-deliver campaign materials in person to the homes of;voters. Explain how competitive marketing intelligence plays a role in this;scenario.;138)When do marketers need marketing research?;139)Explain why exploratory research, descriptive research;or causal research would be the best method for determining whether shoppers in;the Midwest are more sensitive to a price increase for laundry soap than;shoppers on the East Coast are..;140)Why is it important for the statement of the problem and;the research objectives to guide the entire research process?;141)You want to determine;whether no-smoking policies have impacted employee morale in the;United States in the past two decades. Are any secondary data likely available?;Why?;142)You want to determine;whether no-smoking policies have impacted employee morale in the;United States among workers in companies that employ fewer than 50 workers in;Fort Wayne, Indiana. Are any secondary data likely available? Why?;143)Give two ways that a researcher should evaluate;information in online databases..;144)You are trying to determine whether retired people drink;more coffee at McDonald's during lunch than they do during dinner. Why is;observation research NOT effective in this scenario?;145)Why would survey research be a better approach than;observation research when attempting to assess customer satisfaction?;146)A marketer of frozen dinners has decided to collect;consumer feedback via a focus group interview. How might the marketer use the;focus group interview to determine whether peas or green beans should be;included with the turkey entr?e?;147)A researcher is collecting data from travelers in an;airport. Why might a sample be most appropriate?;i.;148)Explain why it's important for both the researcher and;the marketing manager to interpret the findings of market research.;149)Why is it difficult to obtain relevant and reliable;secondary data when conducting international marketing research?.;150) Why has consumer resentment toward marketing research;been growing? information, many also simply resent the intrusion of marketing;research and dislike surveys that are too long or too personal.;Principles of Marketing, 14e (Kotler);Chapter 5 Consumer Markets and Consumer Buyer Behavior;1)________ is never simple, yet understanding it is the;essential task of marketing management. A) Brand personality;B) Consumption pioneering C) Early adoption;D) Buying behavior;E) Understanding the difference between primary and;secondary data;2)The consumer market is made up of which of the following?;A)individuals who acquire goods or services for personal;consumption;B)households that purchase goods or services for personal;consumption;C)businesses that purchase goods and services;D)A and B;E)all of the above;3) Economic, technological, and cultural forces are all;in the stimulus-response model of buyer behavior.;A)buyer responses;B)stimuli;C)components of the buyer's decision process;D)buyer characteristics;E)buying attitudes;4)Of the following, the best starting point for;understanding how consumers respond to various marketing efforts is the;model of a buyer's behavior.;A) belief;B) subcultural C) generational;D) stimulus-responseE) societal;5)Marketing stimuli consist of the four Ps. Which is NOT one;of these?;A)product;B)politics;C)price;D)promotion;E)place;6) The marketer wants to understand how the stimuli are;changed into responses inside the consumer's ________, which has two parts.;First, the buyer's characteristics influence how he or she perceives and reacts;to the stimuli. Second, the buyer's decision process itself affects the buyer's;behavior.;A)culture;B)black box;C)belief;D)lifestyle;E)social class;7)In the model of buyer behavior, which of the following is;NOT a major type of force or event in the buyer's environment?;A) economic B) technological C) political;D) channel E) cultural;8)________ is the most basic cause of a person's wants and;behavior.;A)Culture;B)Brand personality;C)Cognitive dissonance;D)Social class;E)Selective perception;9)Each culture contains smaller ________, or groups of;people with shared value systems based on common life experiences and;situations.;A) aspirational groups B) reference groups C) subcultures;D) membership groups E) social networks Answer: C;10)Which of the following is NOT considered an important;American subculture by marketers? A) Hispanic Americans;B) African Americans C) mature consumers D) opinion leaders;E) Asian Americans;11)This group of consumers tends to buy more branded;products and to make shopping a family event, with children having a big say in;the purchase decision. In general, they are very brand loyal, and they favor companies;who show special interest in them.;A) Hispanic Americans B) African Americans C) Asian;Americans D) mature consumers E) the upper middles;12)________, the fastest-growing U.S. population;subsegment, now number nearly 50 million. A) African Americans;B) Hispanic Americans C) Asian Americans D) Mature consumers;E) Gays and lesbians;13)Although more price-conscious than other;population segments, ________ consumers tend to be strongly motivated by;quality and selection. Brands are important. They seem to enjoy shopping more;than other ethnic groups do.;A) upper middle;B) African American C) mature;D) Asian American E) upper lower;14)________, the most affluent American demographic segment;now have more than $500 billion in annual spending power.;A) Hispanic Americans B) African Americans C) Asian;Americans D) Gays and lesbians E) Gen Xers;15)Which of the following is NOT true of mature consumers?;A)The best strategy is to appeal to their active;multidimensional lives.;B)They are an ideal market;for "do-it-for-me" services.;C)High-tech home entertainment products appeal to them.;D)They place more importance on brand names and are more;brand loyal than members of other age groups.;E)They are a good market for cosmetics and personal care;products.;16) ________ are society's relatively permanent and ordered;divisions whose members share similar values, interests, and behaviors.;A)Social classes;B)Cultures;C)Reference groups;D)Subcultures;E)Lifestyles;17)What is one way that social class is NOT measured? A);occupation;B) education C) income;D) number of children in the family E) wealth;18)Which of the following statements is true regarding;social class in the United States? A) Social class is determined primarily by;income level.;B) Lines between social classes in the United States are;fixed and rigid.;C) Social classes tend to show distinct product preferences;in clothing and automobiles. D) Wealth is more critical than education level in;measuring social class.;E) People are relegated to a permanent class layer in the;United States;19)Family is one of the ________ factors that influence;consumer behavior.;A)cultural;B)social;C)personal;D)psychological;E)business;20) ________ are groups to which an individual wishes to;belong, as when a young basketball player hopes to play someday for the Los;Angeles Lakers.;A)Membership groups;B)Aspirational groups;C)Leading adopter groups;D)Leisure groups;E)Social class groups;21)________ are people within a reference group who, because;of special skills, knowledge, personality, or other characteristics, exert;influence on others.;A) Opinion leaders B) Habitual buyers C) Social networkers;D) Stealth marketers E) Laggards Answer: A;22)Opinion leaders are also referred to as ________.;A)the influentials;B)the upper uppers;C)the middle class;D)the Rebounders;E)the buzz marketers;23) Many companies, such as JetBlue and Sony, enlist;everyday consumers who are enthusiastic about their brands to become;brand ambassadors who share their passion for a company's products with large;circles of friends and acquaintances in return for insider knowledge and other;rewards.;A)leading adopters;B)brand evangelists;C)direct marketers;D)direct sellers;E)innovators;24)Companies that use brand ambassadors are participating in;A) opinion leading;B) traditional marketing C) buzz marketing;D) direct marketing E) values marketing;25)Facebook and Second Life are both examples of ________.;A)buzz markets;B)opinion leaders;C)social networks;D)early adopters;E)word-of-mouth markets;26)The ________ is the most important consumer buying;organization in society, the roles and influences of different members have;been researched extensively.;A) family;B) social class;C) membership group D) subculture;E) reference group;27)A ________ consists of the activities people are expected;to perform according to the persons around them.;A) motive B) role;C) lifestyle D) life cycle E) tradition;28)A buyer's decisions are influenced by ________ such as;the buyer's age and life-cycle stage, occupation, economic situation;lifestyle, and personality and self-concept.;A) personal characteristics B) reference groups;C) perceptions D) attitudes;E) psychographics;29)People change the goods and services they buy over time;because of the two changing factors of ________.;A) belief and attitude;B) perception and personality C) age;and life-cycle stage D)self-concept and learning E) family and;tradition;30)Consumer information provider PersonicX uses;a life-stage segmentation system that places U.S. households into one;of 21 different life-stage groups. Which of the following PersonicX;groups consists of young, energetic, well-funded couples and young;families who are busy with their careers, social lives, and active recreation?;A) Taking Hold B) Beginnings;C) Transition Blues D) Our Turn;E) Golden Years;31)________ is a person's pattern of living as expressed in;her psychographics, including her activities, interests, and opinions.;A) Personality B) Culture;C) Lifestyle D) Motive;E) Social class;32)All of the following make up a person's lifestyle EXCEPT;A)AIO dimensions;B)interests;C)dissonance-reducing buying behavior;D)opinions;E)work;33)A customer's lifestyle can be measured by using the AIO;dimensions. What does AIO stand for?;A) Activities, Interests, Opinions;B) Achievement, Involvement, Organizations C) Accommodation;Investment, Orientation D) Acknowledgements, nterests, Observations E);Adoptions, Interests, Occupations;34)________ refers to the unique psychological;characteristics that distinguish a person or group. It is usually described in;traits such as self-confidence, dominance, sociability, autonomy;defensiveness, adaptability, and aggressiveness.;A) Alternative evaluation B) Belief;C) Culture D) Personality;E) Self-awareness;35)Researchers have found that a number;of well-known brands tended to be strongly associated with one;particular trait, such as Jeep with "ruggedness." Which of the;following terms would a marketer use to describe a specific mix of human traits;that may be attributed to a particular brand?;A) brand perception B) product image C) brand personality D);brand concept E) brand equity Answer: C;36)Many marketers use the self-concept premise;that people's possessions contribute to and reflect their identities, that is;we are what we have." According to this premise, consumers;A) buy products to support their self-imagesB) do not;identify with brand personalities C) are affected by subconscious motivations;D) are attracted to products that expand their existing;attitudes E) conduct the information search;37)A person's buying choices are influenced by four major;psychological factors. Which is NOT one of these factors?;A) motivation B) perception;C) alternative evaluation D) learning;E) beliefs and attitudes;38)A ________ is a need that is sufficiently pressing to;direct a person to seek satisfaction. A) stimulus;B) perception C) culture D) motive E) tradition;39)According to Freud's theories, people are ________ many;of the psychological forces shaping their behavior.;A) unaware of;B) self-conscious of C) aware of;D) status-driven about;E) self-analytical about;40)The term ________ refers to qualitative research designed;to probe consumers' hidden, subconscious motivations.;A) perception analysis B) subliminal motivation C);motivation research;D) need recognition investigation E) depth research;technique;41)A marketing research company asked members of a focus;group to describe several brands as animals. This is an example of ________.;A) hierarchical needs analysis;B) interpretive consumer research C) status influence;D) buzz marketing E) information search;42)Maslow's theory is that ________ can be arranged in a;hierarchy. A) stimuli;B) beliefs and attitudes C) perceptions;D) human needs E) decisions;43)Which of the following is NOT part of Maslow's Hierarchy;of Needs? A) physiological needs;B) safety needs C) stimulus needs;D) self-actualization needs E) social needs;44)What is the LEAST pressing in Maslow's Hierarchy of Needs?;A)physiological needs;B)social needs;C)esteem needs;D)self-actualization needs;E)safety needs;45) ________ is the process by which people select;organize, and interpret information to form a meaningful picture of the world.;A)Personality;B)Perception;C)Selective grouping;D)Learning;E)Self-actualizatior;46)People cannot focus on all of the stimuli that surround;them each day. A person's tendency to screen out most of the information to;which he is exposed is called ________.;A) selective retention B) selective distortion C) selective;attitude D) selective attention E) selective perception;47)People tend to interpret new information in a way that;will support what they already believe. This is called ________.;A) selective retention B) selective distortion C) selective;attitude D) selective attention E) selective perception;48)People forget much that they learn. They tend to retain;information that supports their attitudes and beliefs. This is called ________.;A) selective attention B) selective retention C) selective;attitude D) selective distortion E) perceptual vigilance;49)Some consumers worry that they will be affected by;marketing messages without even knowing it. They are concerned about;advertising.;A) alternative evaluation B) subliminal;C) perceptual D) hierarchical E) comparative;50)________ describes changes in an individual's behavior;arising from experience.;A)Lifestyle;B)Learning;C)Perception;D)Cognitive dissonance;E)Attitude shift;51)Learning occurs through the interplay of all of the;following EXCEPT ________. A) drives;B) stimuli C) cues;D) dissonance behavior E) reinforcement;52)________ are subtle stimuli that determine where, when;and how a person responds to an idea.;A) Cues B) Drives;C) Reinforcers D) Personalities E) Impulses;53)If a consumer's experience is rewarding, that consumer;will probably use the product more and more. The consumer's response to the;product will be ________.;A) cued;B) variety-seekingC) reinforced;D) dissonant E) motivated;54)Applying ________, marketers can affect demand for a;product by associating it with strong drives, using motivating cues, and;providing positive reinforcement.;A) subliminal advertising B) social classes;C) learning theory D) need recognition;E) cognitive dissonance;55)A(n) ________ is a descriptive thought that a person has;about something.;A)lifestyle;B)motive;C)belief;D)attitude;E)perception;56) A(n) ________ is a person's relatively consistent;evaluations, feelings, and tendencies toward an object or idea.;A)lifestyle;B)motive;C)belief;D)attitude;E)perception;57)When consumers are highly involved with the purchase of;an expensive product and they perceive significant differences among brands;they most likely will undertake ________. A) habitual buying behavior;B) complex buying behavior C) reflective buying behavior;D) dissonance-reducing buying behavior;E)variety-seeking buying behavior;58)When consumers are highly involved with the purchase of;an expensive, infrequent, or risky purchase but see little difference among;brands, they most likely will undertake ________.;A) habitual buying behavior B) complex buying behavior C);reflective buying behavior;D) dissonance-reducing buying behavior E)variety-seeking buying;behavior;59)When customers have a low involvement in a purchase but;perceive significant brand differences, they will most likely engage in;A) complex buying behavior;B) dissonance-reducing buying behavior C) habitual;buying behavior;D) variety-seeking buying behavior E) brand;conviction buying behavior;60)The buyer decision process consists of five stages. Which;of the following is NOT one of these stages?;A) need recognition B) information search;C) variety-seeking buying behavior D) purchase;decision;E) postpurchase behavior;61)The buying process starts with ________, in which the;buyer recognizes a problem. A) need recognition;B) information search C) product awareness D) product;interest;E) alternative evaluation;62)If the consumer's drive is strong and a satisfying;product is near at hand, the consumer is likely to buy it then. If not, the;consumer may store the need in memory or undertake a(n);A) brand personality B) selective retention;C) postpurchase behavior D) information search E) product;adoption;63)The consumer can obtain information from any of several;sources. Which of the following is NOT one of these types of sources?;A) personal B) commercial C) attitude;D) public;E) experiential;64)The information sources that are the most effective at;influencing a consumer's purchase decision are ________. These sources;legitimize or evaluate products for the buyer.;A) commercial B) public;C) experimental D) personal;E) attitudinal;65)Marketers describe the way a consumer processes;information to arrive at brand choices as;A) alternative evaluation B) information search C) purchase;decision D) situational factors;E) postpurchase dissonance;66)Blake is in the process of buying a new car. He is highly;involved in the purchase and perceives significant differences among his three;favorite models. Blake's next step is most likely to be ________.;A) postpurchase behavior B) alternative evaluation C);opinion leadership;D) cognitive dissonance E) purchase decision;67)Generally, the consumer's purchase decision will be to;buy the most preferred brand, but two factors can come between the purchase;intention and the purchase decision. Which of the following is one of these;factors?;A) postpurchase behavior B) attitude of others;C) cognitive dissonance D) alternative evaluation E) new;product adoption;68)After the purchase of a product, consumers will be either;satisfied or dissatisfied and engage in ________.;A) variety-reducing behavior B) alternative;evaluation;C) postpurchase behavior D) product expectations E);information searches;69)The relationship between the consumer's expectations and;the product's;determines whether the buyer is satisfied or dissatisfied;with a purchase. A) perceived performance;B) brand personality C) recognition;D) consumer market E) service quality;70)Almost all major purchases result in ________, or;discomfort caused by postpurchase conflict.;A) need recognition;B) cognitive dissonance C) purchase decisions D);legitimization;E) dissatisfaction Answer: B;71)When a customer feels uneasy about losing out on the;benefits of a brand she chose not to purchase, she is experiencing ________.;A) selective retention B) selective attention C) selective;distortion D) cognitive dissonance;E) dissonance-reducing behavior;72)Consumers learn about new products for the first time and;make the decision to buy them during the ________.;A) need recognition stage B) adoption process;C) evaluation process D) trial process;E) quality assessment;73)Which of the following is NOT one of the stages that;customers go through in the process of learning about and making decisions;about a new product or service?;A) awareness B) interest C) evaluation D) acceptance E);trial;74)Which of the following is the final stage in the new;product adoption process? A) awareness;B) adoption C) evaluation D) acceptance E) trial;75)Relative advantage, compatibility, complexity;divisibility, and communicability are all examples of ________.;A) alternative evaluations;B) dissonance-reducing buying behaviors;C) product characteristics that influence rate of adoption;D) individual differences in innovation;E) postpurchase behaviors;76)Generation Xers, who were born between 1965 and 1976;share the childhood experiences of higher parental divorce rates, recession;and corporate downsizing. They tend to care about the environment and value;experience over acquisition. Generation Xers make up a ________.;A) subculture B) social class;C) social network D) life-cycle stage E) lifestyle;77)A shoe company uses ads featuring the members of a;country music band with the hope that the band's fans will see them wearing the;company's shoes and want to wear the same shoes. The shoe company is hoping;that fans of the band view the band as a ________.;A) membership group B) reference group C) status symbol;D) subculture E) lifestyle;78)Rashmi Singh always knows about the trendiest fashions.;She actively shares her knowledge with a wide group of friends and colleagues;about where to shop for cutting-edge fashion at great deals, and her;advice is often followed. Rashmi is an example of a(n) ________.;A) upper middle;B) membership group C) opinion leader;D) brand personality E) experiential source;79)Shane Sudendorf is an active member of her sorority, two;intramural teams, and a service organization at her college. She also actively;participates on two online social networks, posting information about her day;along with her thoughts on music, food, fashion, and culture. From this;description, which of the following is the best way to describe Shane?;A) an opinion leader B) a status symbol C) a laggard;D) a Potential Rebounder E) a brand ambassador;80)There is a trend in the United States toward rediscovering;the flavor of regional cooking and the use of locally grown ingredients. People;are choosing to spend hours in the kitchen using only the freshest ingredients;to recreate local culinary traditions. This change in ________ is one of the;reasons the number of farmers markets in the United States has increased by 70;percent in the last eight years.;A) selective distortion B) subculture;C) lifestyle D) personality E) life cycle;81)According to one analyst;a Harley-Davidson motorcycle can make you feel like "the;toughest, baddest guy on the block." Harley-Davidson promotes;its motorcycles with images of independence, freedom, and;power. Harley-Davidson has created a(n) ________.;A) attitud;B) life-cycle stage C) brand motivation D) brand;personality E) brand self-image;82)A marketer of hair care products targeted at African;American women created an advertising message that told the women their hair;could be worn any way they wanted as opposed to wearing it straight. The;message suggested the women did not need to conform to the mainstream media;definition of beauty. It is most accurate to say that this ad was based on an;understanding of ________.;A) social class;B) the family life cycle C) self-concept;D) lifestyle;E) sensory marketing;83)Mark has long supported the actions and decisions of his;city's mayor. However, many recent news stories have raised questions about the;ethics of the mayor's programs and initiatives. Mark doubts that the mayor, in;whom he has such faith, could behave unethically, and Mark tends to distrust;the information in the media. Mark continues to support the mayor. It is most;accurate to say that Mark has engaged in ________.;A) selective distortion B) selective attitude C) selective;retention D) selective attention E) perceptual defense;84)Juana looked at her September issue;of O magazine and did not see anything of interest. After her mother;was diagnosed with bipolar disorder, she found the issue extremely interesting;because it offered advice on how to help people who are suffering from this;problem. The issue became quite interesting to Juana due to ________.;A) subliminal messaging B) status factors;C) selective attention D) shifting self-concept;E) unconscious motivations;85)Bob's job description had been changed. The rationale for;the changes made no sense to Bob when they were explained. Bob continued to;perform most of his job duties as usual. He has engaged in ________.;A) subliminal attention B) selective attitude;C) selective interpretation D) selective attention;E) perceptual defense;86)Stephanie and Jamal attended a sales seminar. Both left;the seminar with differing opinions about what was important to implement in;their jobs. Both used the information in different ways, according to what each;already believed was important. They have engaged in ________. A) selective;distortion;B) selective attitude C) selective retention D) selective;attention E) perceptual defense;87)George is buying his first house. He has found two houses;that he thinks he likes. He is highly involved in the purchase and perceives;significant differences between these two houses. George will likely undertake;A) variety-seeking buying behavior B) complex;buying behavior;C) opinion leadership;D) dissonance-reducing buying behavior E) marketing;myopia;88)Pat thought he had received the best deal on his new car.;Shortly after the purchase, Pat started to notice certain disadvantages of his;new car as he learned more about other cars available. Pat is experiencing;A) postpurchase culture B) selective perception;C) postpurchase dissonance D) purchase decision;E) information evaluation;89)For the past 10 years Bill and Margaret Kennedy have;saved money to go to the Super Bowl should their team, the Chicago Bears, ever;win the NFC championship. This is the year, and several tour companies offer;attractive, but very similar, packages to the game. They want to be certain to;choose the best one. Bill and Margaret are most likely to exhibit ________.;A) complex buying behavior;B) dissonance-reducing buying behavior C) habitual;buying behavior;D) variety-seeking buying behavior E) brand;familiarity buying behavior;90)Carrie tends to purchase various brands of bath soap. She;has never been loyal to a specific brand, instead, she does a lot of brand;switching. Carrie exhibits ________.;A) dissonance-reducing buying behavior B) complex;buying behavior;C) habitual buying behavior;D) variety-seeking buying behavior E) brand;familiarity buying behavior;91)Lexus works to keep customers happy after each sale;aiming to delight the customer in order to gain a customer for life. In this;pursuit, Lexus is focused on which step of the buyer decision process?;A) need recognition B) information search;C) evaluation of alternatives D) purchase decision;E) postpurchase behavior;92)An invitation to go skiing for the weekend forced Donna;to look at her current wardrobe. She decided she needed a much warmer coat.;Donna was in which stage of the purchase decision? A) product evaluation;B) situational analysis C) need recognition D) problem;screening E) information search;93)Donna wants to buy a new coat. During the ________ stage;of her purchase process she will ask her friends to recommend a store and/or a;style of coat. She will search the newspaper for coat sales, and she will visit;nearby stores to see what is available in her price range.;A) product evaluation B) alternative evaluation C) need;recognition;D) information search E) purchase decision;94)Robert has taken up bicycle riding as a hobby and as a;way to maintain his physical stamina. He understands he will need to drink;adequate water when he is bike riding. He wants to buy a hydration system.;Having gathered a great deal of information, he has decided to compare three;systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert;is in the;stage of his purchase decision. A) problem;recognition;B) evaluation of alternatives C) product choice;D) postpurchase evaluation E) information choice;Diff95)Leona purchased two bottles of wine from vineyards in;Australia. When asked her opinion of the wine, she said the burgundy win


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