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MBA-565 unit 1 quiz




Question;Question 1.1.Core competencies tend to refer to areas of special technical and production expertise, whereas ________ tend to describe excellence in broader business processes. (Points: 5) process benchmarksdistinctive capabilitiescore business valuesvalue statementsmission statementsQuestion 2.2.________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. (Points: 5) Market shareMarket supplyMarket demandMarket potentialMarket penetrationQuestion 3.3.The firm's success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________. (Points: 5) core strategiessatellite businessescore valuescore business processescore technologiesQuestion 4.4.When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________. (Points: 5) defined strategyfocused strategyvalue-added strategycompetitive advantage strategycustomer-focused strategyQuestion 5.5.With respect to the shortage of raw materials, air and water are classified as ________ resources. However, as we know, problems are beginning to plague both our air and water quality. (Points: 5) infinitenear finitefinite renewablefinite nonrenewableabsoluteQuestion 6.6.A low market-penetration index indicates ________. (Points: 5) substantial growth potential for all firmssubstantial growth opportunities for few firmsit will be very expensive to attract more prospectsprice competition is increasingprofit margins are fallingQuestion 7.7.________ are groups of individuals who are born during the same time period and travel through life together. (Points: 5) CohortsPopulationsDemographicsSocietiesMarketsQuestion 8.8.All of the following are rules of thumb for questionnaire design EXCEPT ________. (Points: 5) making questions as simple as possiblemaking the questions specificensuring that fixed responses overlapavoiding hypothetical questionsavoiding questions with a negative in themQuestion 9.9.Consumer expenditures are affected by ________. (Points: 5) savingsdebtcredit availabilityall of the abovenone of the aboveQuestion 10.10.The first step in the business unit strategic-planning process deals with which of the following? (Points: 5) goal formulationbusiness missionstrategy formulationprogram formulationSWOT analysisQuestion 11.11.The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points: 5) segmentationintegrationdisintermediationtargetingpartner relationship managementQuestion 12.12.The firm should estimate its competitors' costs and performances as ________ against which to compare its own costs and performance. (Points: 5) competitionstandardschallengesbenchmarksmoveable standardsQuestion 13.13.A company with a ________ may be held back by low brand awareness, low brand availability, benefit deficiencies, and high price. (Points: 5) high market-penetration indexhigh share-penetration indexlow market-penetration indexlow share-penetration indexnone of the aboveQuestion 14.14.________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. (Points: 5) A marketing information systemA marketing research systemA marketing intelligence systemA promotional campaignA marketing databaseQuestion 15.15.Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________. (Points: 5) views of othersviews of organizationsviews of themselvesviews of the universeviews of societyQuestion 16.16.A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________. (Points: 5) salesperson, customerfund-raiser, contributorpolitician, votermarketer, prospectcelebrity, audienceQuestion 17.17.One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. (Points: 5) product, positioning, place, and priceproduct, production, price, and placepromotion, place, positioning, and priceplace, promotion, production, and positioningproduct, price, promotion, and placeQuestion 18.18.________ reflects a customer's judgment of a product's performance in relation to his or her expectations. (Points: 5) LoyaltySatisfactionValueExpectationsComparison shoppingQuestion 19.19.If a marketing researcher asks subjects what kind of person they think of when the brand is mentioned in order to understand how consumers feel about a particular brand, the marketing researcher is using the ________ approach. (Points: 5) word associationprojectivevisualizationbrand personificationladderingQuestion 20.20.The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. (Points: 5) developingdistributingcommunicatingreversingresearchingQuestion 21.21.The sales force is composed of three categories. (Points: 5) TrueFalseQuestion 22.22.Product duration in PharmaSim may be: (Points: 5) four hours.twelve hours.instant.all of the above.Question 23.23.What are the objectives of Allround?s brand management team? (Points: 5) Maintain long-term profitabilityMaintain market shareIncrease revenueA and B onlyA, B, and CQuestion 24.24.Merchandisers are an example of sales force personnel that focus on providing special support to retailers for their in-store activities such as shelf location, pricing, and compliance with special promotions. (Points: 5) TrueFalseQuestion 25.25.Any team member can purchase research. (Points: 5) TrueFalseQuestion 26.26.Which company has the highest sales level? (Points: 5) AllstarB&BCurallDriscolEthikQuestion 27.27.Allround has the highest awareness and brand trials of any brand. (Points: 5) TrueFalseQuestion 28.28.Allround is categorized (labeled) as which of the following? (Points: 5) Cold medicineCough medicineAllergy medicineNasal sprayAll of the above


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