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MKTG 490;Dr. Carter, MIDTERM EXAM POOL ITEMS

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Question;Chapter 1;1.;The most formal definition of marketing is ________.;meeting needs profitably;identifying and meeting human and social needs;the 4Ps (Product, Price, Place, Promotion);an organizational function and a set of processes for;creating, communicating, and delivering, value to customers, and for;managing customer relationships in ways that benefit the organization and;its stake holders.;improving the quality of life for consumers;2. A ________ is a written document that summarizes what the marketer;has learned about the marketplace and indicates how the firm plans to reach its;marketing objectives.;a. strategic;plan;b. marketing;plan;c. sales;plan;d. target;market plan;e. competitive;analysis plan;3. The four elements of the ?marketing;mix? include all of the following EXCEPT ___?;a.;Product;b.;People;c.;Promotion;d.;Price;e.;All of the above are marketing mix elements;4. Which of the ?marketing mix?;elements address wholesalers and retailers?;a. Product;b. People;c. Promotion;Price;e. None of;the above;5. Marketing Planning is a process in which the 4th step is;to;a. Plan;segmentation, targeting, positioning;b. Understand;markets and customers;c. Plan;direction, objectives, marketing support;d. Develop;marketing strategies and programs;e. None of;the above;6. Marketing Planning is a process in which the 3rd step is;to;a. Plan;segmentation, targeting, positioning;b. Understand;markets and customers;c. Plan;direction, objectives, marketing support;d. Develop;marketing strategies and programs;e. None of;the above;7. Marketing Planning is a process in which the 6th step is;to;a. Plan;segmentation, targeting, positioning;b. Understand;markets and customers;c. Plan;direction, objectives, marketing support;d. Develop;marketing strategies and programs;e. None of;the above;8.;marketing has the aim of building mutually satisfying long-term relations with;key parties such as customers, suppliers, distributors, and other marketing;partners in order to earn and retain their business.;a.;Holistic;b.;Demand-based;c.;Direct;d.;Relationship;e.;Synthetic;9. Which marketing Planning stage entails deciding whether to pursue;business-to-customer (B2C) or business-to-business (B2B) markets?;a. Plan;segmentation, targeting, positioning;b. Understand;markets and customers;c. Plan;direction, objectives, marketing support;d. Develop;marketing strategies and programs;e. None of;the above;10. Which three strengths that;are developed when ?Preparing for Marketing Planning??;a. knowledge;of company, core competencies, and financial resources;b. knowledge;of customers and markets, core competencies, and financial resources;c. knowledge of;customers and markets, knowledge of company, and relationships;d. core;competencies, relationships, and financial resources;e. None of;the above;11. Which of the following is NOT one of the five guiding principles to;contribute to customer value and stay competitive?;a. build;brand awareness;b. emphasize;relationships;c. seek;alliances;d. gain;market share;e. a;d;12. Which of the following is NOT a ?Network;of Alliances? category?;a. Customers;b. Channel Members;c. Suppliers;d. Planners;e. All of the above are Network of Alliance;categories;13. Which of the following is NOT a ?Network of Alliances? category?;a. Community;b. Technology;c. Suppliers;d. Partners;e. All of;the above are Network of Alliance categories;14. What is the strategic logic of the ?Six Approaches to Growth?;matrix?;a. Match;products and markets;b. Manage;growth direction by pursuing sustainable marketing;c. Measure;marketing planning based on how in many different squares are entered;d. Model;the ideal market scenario assuming no resource limitations or competition;e. None of;the Above;15. Which of the following ?Six Approaches to Growth? requires the;least resources?;a. Penetrate;existing markets;b. Expand;to new geographic markets;c. Innovate;product offers for existing markets;d. Diversify;e. None of;the Above;16. Which of the following ?Six Approaches to Growth? is best for Oil;companies pursuing wind energy generation?;a. Penetrate;existing markets;b. Expand;to new geographic markets;c. Innovate;product offers for existing markets;d. Diversify;e. None of;the Above;17. Which of the following ?Six Approaches to Growth? requires the;greatest change?;a. Penetrate;existing markets;b. Expand;to new geographic markets;c. Innovate;product offers for existing markets;d. Diversify;e. None of;the Above;18. Which of the following ?Six Approaches to Growth? is best for Oil;companies facing declining U.S.;gasoline demand?;a. Penetrate;existing markets;b. Expand;to new geographic markets;c. Innovate;product offers for existing markets;d. Diversify;e. None of;the Above;19. Which of the following ?Six Approaches to Growth? is best for Oil;companies preparing for bio-fuel and electric automobiles globally?;a. Penetrate;existing markets;b. Expand;to new geographic markets;c. Innovate;product offers for existing markets;d. Diversify;e. None of;the Above;20. Which of the following ?Six Approaches to Growth? is best for Oil;companies to respond to global commodity speculation?;a. Penetrate;existing markets;b. Expand;to new geographic markets;c. Innovate;product offers for existing markets;d. Diversify;e. None of;the Above;Chapter 2;1.;The two types of strategic factors required to map an effective marketing plan;are;a. supply and;demand;b. macroenvironment;and microenvironment;c. past and future;d. internal and;external;e. None of the;above;2.;The two types of environmental scanning that must be done for SWOT analysis;are;a. supply and;demand;b. macroenvironment;and microenvironment;c. past and future;d. internal and;external;e. None of the;above;3. With the rapidly changing global picture, the;firm must monitor seven major forces. All of the following would be among those;forces EXCEPT ________.;a. demographic;b. economic;c. social-cultural;d. global;e. ecological;4. The;main demographic force that marketers monitor is(are) ________.;a. suppliers;b. population;c. communication;(such as advertising);d. government;reports dealing with birth rates;e. competitors;5. Marketers need to be aware of threats and opportunities associated;with four trends in the ecological environment. All of the following are among;those trends EXCEPT ________.;a. the shortage of raw materials;b. the increased;cost of energy;c. near 90 percent corporate support for ?green;causes?;d. increased pollution levels;e. the changing;role of governments;6. The marketer should monitor;the following trends in technology, EXCEPT ________, if progress is to be made;in business.;a. global;digital technology penetration;b. high;technology company stock prices;c. cutting;edge innovations;d. industry;technology standards;e. government;technology regulation;7. A S.W.O.T. analysis;a. seeks to improve strategy planning by;Scanning for Warnings, Omens, and Tips" about competitors' plans.;b. is not necessary if competitors have already;entered the market.;c. defends against potential competitive threats;by planning specific "safeguards, weapons, or tactics.;d. should help a manager develop a strategy that;leads to a competitive advantage.;e. None of the above is a good answer.;8. A S.W.O.T. analysis can help a marketing manager;a. define what business and markets the firm;wants to compete in.;b. narrow down strategic market options from the;many alternatives available.;c. see the pros and cons of different possible;strategies.;d. develop a competitive advantage.;e. all;of the above.;9. A S.W.O.T. analysis;a. focuses on what a firm plans to do to;Satisfy Wishes Of a Target" customer.;b. summarizes a firm's "strategy, wishes;(of its customers), outlook and tactics.;c. helps defend against potential competitors by;developing a set of competitive "safeguards, weapons, offensives, and;tactics.;d. identifies a firm's "strengths;weaknesses, opportunities and threats.;e. seeks;to reduce the risk of competitive surprises by scanning the market for;signals, warnings, omens, and tips.;10. The marketer should monitor;the following trends in technology, EXCEPT;a. global;digital technology penetration;b. high;technology company stock prices;c. cutting;edge innovations;d. industry;technology standards;e. government;technology regulation;11. The categories of sources for;Environmental Scanning include;a. past;present, future;b. paid;unpaid, shared;c. company;industry, government;d. hardcopy;electronically saved, and online;e. None of;the above;12. Internal environment analysis;do NOT include;a. mission;b. resources;c. offerings;d. projected;results;e. All of;the above are included in internal environment analysis;13. Which of the following is NOT;included in the 5 competitive forces?;a. Industry;competitors;b. Potential;entrants;c. Brokers;d. Suppliers;e. All of;the above are included in the 5 competitive forces;14. Which factor is best to judge;strengths and weaknesses in the current financial industry;a. Past performance;trends;b. Comparison;against competitors;c. Specific;goals or targets;d. Personal;opinion of strategic decision makers;e. All of;the above;15.;Which of the external environment elements impact on the current financial;industry most?;a. Demographics;b. Economics;c. Ecological;d. Competitive;e. None of;the above

 

Paper#47344 | Written in 18-Jul-2015

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