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MKTG 490;Dr. Carter) Ch 3& 4 MIDTERM EXAM Quiz

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Question;Chapter 3;1.;A ?market? is defined as;a. all of the;buyers for a particular product;b. all potential;buyers for a particular product;c. all future;buyers for a particular product;d. all of the;targeted buyers for a potential product;e. None of the;above;2.;The two primary types of ?markets? to analyze are;a. consumers and;customers;b. private and;public;c. paying and;nonpaying;d. male and female;e. None of the;above;3.;A ?broad definition of the market? includes all of the following levels EXCEPT?;a. Potential;b. Available;c. Quantified;d. Target;e. b & c;4.;For the rental car market, a driver who can afford rental fees in the service;area is;a. Potential;market;b. Available;market;c. Target market;d. Penetrated;market;e. None of the;above;5.;What is used by marketing planners as a ?vital sign? of marketplace potential;or problems?;a. Market share;b. Customer;satisfaction;c. Sales trends;d. Demand;forecasts;e. All of the;above;5.;Which of the following is NOT a primary research source for consumer markets?;a. U.S.;Census Bureau;b. Consumer;Reports;c. United Nations;statistics;d. NAICS data;e. b & d;6.;Which of the following is NOT a primary research source for business markets?;a. U.S.;Census Bureau;b. Industry Week;c. United Nations;statistics;d. NAICS data;e. a & c;7.;What are the two main market research methods?;a. consumer and;business;b. survey and;focus group;c. empirical and;ethnographic;d. domestic and;global;e. None of the;above;8.;Which of the following is NOT a primary influence on consumers?;a. Cultural;considerations;b. Statistical;considerations;c. Personal;factors;d. All of the;above;e. None of the;above;9.;Which of the following is NOT a primary influence on business customers?;a. Organizational;commitments;b. Organizational;coordination;c. Organizational;contributions;d. All of the;above;e. None of the;above;10.;Which ?broad market? level applies to upscale health clinic patients without;insurance?;a. Potential;market;b. Available;market;c. Qualified;available;d. Target market;e. Penetrated;market;11.;Which ?broad market? level applies to insured heart patients at a cancer;center?;a. Potential;market;b. Available;market;c. Qualified;available;d. Target market;e. Penetrated;market;12.;Which ?broad market? level applies to insured mothers with children visiting a;pediatric clinic for a follow-up appointment?;a. Potential;market;b. Available;market;c. Qualified;available;d. Target market;e. Penetrated;market;13.;Which ?broad market? level applies to upscale health clinic patients without;insurance?;a. Potential;market;b. Available;market;c. Qualified;available;d. Target market;e. Penetrated;market;14.;Which ?influences on consumers? do NOT apply to cosmetic surgery patients?;a. Cultural;considerations;b. Social;considerations;c. Personal;factors;d. All of the;above DO APPLY;e. None of the;above APPLY;15.;Which ?influences on business customers? applies MOST to online purchasers of;medical supply planning to store products in inventory;a. Organizational;connections ? digital network participants;b. Organizational;considerations ? derived demand;Chapter 4;1. A ________ consists of a group of;customers who share a similar set of needs and wants.;market target;b.;market group;market slice;market segment;market level;1. If a marketer;decides that segmenting a market based on neighborhoods, the marketer will have;chosen the ________ method of segmentation.;a. demographic;b. psychographic;c. geographic;d. cultural;e. social class;2.;is the science of using psychology and demographics to better understand;consumers.;a. Psychographics;b. Segmentation;c. Clustering;d. Demographics;e. Social psychology;3. A marketing manager;is considering several options to market to market segments identified as being;either culture-oriented, sports-oriented, or outdoor-oriented. This manager has;selected the ________ format for segmenting markets.;a. personality;b. behavioral occasions;c. user status;d. psychographic lifestyle;e. readiness stage;4.;The two ways that large firms can cover a whole market (e.g., full;market coverage strategy) are through ________ and differentiated marketing.;a.;undifferentiated;b.;logistical;c.;psychological;d.;niche;e.;macromarketing;5. In;marketing, the firm operates in several market segments and designs different;products for each segment.;a. segmented;b. undifferentiated;c. differentiated;d. geodemographic;e. niche;6. Business markets;can be segmented according to the following variables, EXCEPT __.;a. demographic;b. geographic;c. psychographic;d. behavioral;e. All of the above can be used for business;markets;7. When ?assessing;segment attractiveness? which of the following factors is NOT included?;a. Market factors;b. Ecological factors;c. Competitive factors;d. Business environment factors;e. All of the above are included;8. Volatile economic;fluctuations in a selected market segment is addressed by;a. Market factors;b. Community factors;c. Economic and technological factors;d. Business environment factors;e. All of the above are included;9. How are marketers;gaining deeper insights to sharpen the focus on segment customers?;a. Probes;b. Personas;c. Portraits;d. Profiles;e. None of the above;10. Which strategic;technique is intended to achieve ?meaningful differentiation??;a. branding;b. diversification;c. positioning;d. value proposition;e. None of the above;11. Which pair;strategic techniques profiles the extrinsic and intrinsic customer factors?;a. external and internal environments;b. tangibles and intangibles;c. segmentation and positioning;d. monetary and nonmonetary;e. None of the above;12. Positioning;techniques chart the brand values and benefits using a;a. bar chart;b. lifestyle map;c. perceptual map;d. trend graph;e. None of the above;13. U.S. automotive market;segmentation for hybrid and eco-friendly cars uses;a. Demographic profiles;b. geographic profiles;c. psychographic profiles;d. All of the above;e. None of the above;14. U.S. automotive;companies position sports cars using;a. affordability;b. luxury;c. convenience;d. fuel economy;e. None of the above

 

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