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MKT 500 Marketing Management

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Question;Assignment 1Company Introduction, Market Segmentation, and Product Positioning In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.Write a five to seven (5-7) page paper in which you:A. Write about your company. 1. Write a detailed company background. Address the following items at a minimum for full credit: 2. Create a strategic mission statement. 3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.B. Write about your marketing plan.4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences. 5. Identify the marketing segment for the product and provide a rationale for this segment. 6. Discuss the target market and provide a rationale for this target market. 7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.8. Create the market position for your product and service. Explain your rationale.9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.Write a four to five (4-5) page paper in which you:Discuss the type of product the company will offer and identify its primary characteristics.Discuss the service component of the product and how it will be used to enhance the product.Explain how the product could be expanded to a product line, and the depth and breadth of the line.Determine how the core business may change in response to industry or market changes.Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.Write a four to five (4-5) page paper in which you:Create the domestic and global product branding strategy.Determine and detail the optimum pricing strategy.Examine how your pricing strategy supports your branding strategy.Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).Discuss whether a push or pull strategy will be used, justify your rationale.Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the companySupport your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

 

Paper#47349 | Written in 18-Jul-2015

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