Question;CHAPTER 11;Product Concepts;1. What;is a product?;2. Describe;and illustrate the four major categories of consumer products.;3. Distinguish;between consumer products and business products.;4. Discuss;the implications for a firm's marketing strategy of classifying a product as a;convenience, shopping, specialty, or unsought item.;5. Discuss;some of the issues a marketer should consider when marketing a shopping;product.;6. Identify;and describe the major categories of business products.;7. Discuss;the dimensions of a product mix.;8. Identify;the major stages of the product life cycle, and explain how industry sales and;profits vary across these stages.;9. For;each product life cycle stage, discuss the strategic implications.;10. Explain;the major stages of the product adoption process.;11. Discuss;the marketing efforts that are likely to be used during the growth stage of the;product life cycle.;12. What;major changes in a marketing strategy may be required as a product moves into;the maturity stage of the product life cycle?;13. Why;do products fail?;14. What;steps can be taken to reduce the risk of product failure?;15. A(n);is a concept, philosophy, or image.;a) product;b) good;c) idea;d) service;e) issue;16. MADD;(Mothers Against Drunk Driving) is a nonprofit organization that primarily;markets;a) services.;b) ideas.;c) goods.;d) tangible;products.;e) features.;17. According;to the text, a product is defined as;a) anything;the customer receives in an exchange.;b) the;physical object the customer receives in an exchange.;c) the;service that is rendered to a customer.;d) the;idea that the customer receives in an exchange.;e) goods;and services the customer receives in an exchange.;18. To;make intangible products more tangible or real to the consumer, marketers often;a) use;low prices on intangible goods.;b) use;symbols or cues to help symbolize product benefits.;c) use;external reference prices.;d) use;multiple channels of distribution.;e) offer;more support services with such products.;19. Which;of the following best illustrates how a firm can use a symbol to make an;intangible product more tangible?;a) McDonald's;arches;b) Mercedes;Benz emblem;c) Nike;swoosh;d) Traveler's;Insurance umbrella;e) Arrows;on Wrigley gum packages;20. A;light bulb can be considered all of the following except;a) a;consumer product.;b) a;business product.;c) either;a consumer product or a business product.;d) a;business product if it is used to light an assembly line in a factory.;e) a;consumer product if it is used to light the office of the board of directors.;21. Products;are classified as being business or consumer products according to the;a) goals;of the organization.;b) buyer's;intended use of the product.;c) seller's;intended use of the product.;d) location;of use.;e) types;of outlets from which they are purchased.;22. Which;of the following is always used to determine the classification of a good?;a) Buyer's;intent for using the product;b) Amount;of shopping required by the buyer to obtain the product;c) Price;of the product;d) Specific;product features;e) Industry;competitors;23. Megan;Avakian, who works as a purchasing agent for Greyhound Transport, buys;carpeting for use in an office area at Greyhound. What determines whether this;carpeting is a consumer or a business product?;a) Price;b) Selling;organization;c) Terms;of the sale;d) Buyer's;intended use of the product;e) Benefits;the product provides;24. Which;of the following is most likely to be considered a convenience good?;a) A;lamp;b) A;haircut;c) Running;shoes;d) Gatorade;e) Concert;tickets purchased online;25. Energizer;batteries would be classified as which type of product?;a) Convenience;b) Shopping;c) Specialty;d) Unsought;e) Industrial;service;26. Products;which are relatively inexpensive and frequently purchased with minimal effort;are classified as ___________ products.;a) shopping;b) convenience;c) industrial;d) specialty;e) unsought;27. Dannon;Yogurt represents what type of product for most consumers?;a) Convenience;b) Business;c) Shopping;d) Specialty;e) Durable;28. Convenience;products are;a) relatively;inexpensive, frequently purchased items for which buyers exert only minimal;purchasing effort.;b) frequently;purchased items for which buyers are willing to exert considerable effort.;c) frequently;purchased items that are found in certain retail outlets.;d) items;that are expensive but are easy to purchase.;e) items;that require some purchase planning and for which the buyer often will not;accept substitutes.;29. Which;of the following statements does not apply to convenience goods?;a) Consumers;are brand loyal to convenience products and are not likely to substitute other;brands.;b) Convenience;products require minimal shopping effort.;c) Marketing;of convenience products requires intensive exposure of these goods in as many;stores as possible.;d) Consumers;tend to feel that the most desirable retail facility for convenience products;is the closest one.;e) Colas;gasoline, and bread are good examples of convenience goods.;30. Products;for which buyers are willing to spend much time comparing stores and brands for;differences in prices, product features, and services are called;products.;a) shopping;b) specialty;c) service;d) convenience;e) unsought;31. Shannon;Hill needed to buy an airline ticket to visit her parents. She called several;airlines to compare rates and chose a flight on Southwest Air Lines because;for comparable prices, it had a better reputation for service. For Shannon;this flight is an example of which type of product?;a) Shopping;b) Convenience;c) Specialty;d) Unsought;e) Industrial;32. Gap;clothing stores sell primarily what type of products?;a) Convenience;b) Shopping;c) Unsought;d) Nondurable;e) Specialty;33. Shopping;products have a _____ inventory turnover and need _____ distribution outlets;than convenience goods.;a) similar;more;b) higher;fewer;c) higher;more;d) lower;more;e) lower;fewer;34. Buyers;do not compare alternatives when shopping for ______ products.;a) convenience;b) specialty;c) shopping;d) unique;e) unsought;35. The;Carsons are going on a vacation back to Texas. When they lived there, Gwen;Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to;buy two boxes at the first store she visits after they arrive. For Gwen, Blue;Bell represents a(n) ___________ product.;a) convenience;b) shopping;c) specialty;d) unsought;e) durable;36. A;specialty product;a) requires;minimal effort to purchase.;b) is;purchased frequently.;c) requires;purchase planning, and the buyer will not accept substitutes.;d) is;generally less expensive than other items in the same product class.;e) prompts;the purchaser to make comparisons among alternatives.;37. David;Wilson is an avid collector of Major League Baseball memorabilia. He greatly;desires to own the ?special? bat that got the slugger Sammy Sosa a seven-game;suspension due to its illegal contents. This is an example of a(n);product.;a) shopping;b) unique;c) specialty;d) historical;e) unsought;38. As;Beth and Rob Barker search for a new home, they are interested only in houses;built by a particular builder. This purchase is characteristic of a(n);product.;a) convenience;b) unsought;c) disposable;d) shopping;e) specialty;39. When;a sudden problem confronts a consumer, such as emergency automobile repair, he;or she is likely going to view solutions to that problem as;a) specialty;products.;b) installations.;c) unsought;products.;d) shopping;products.;e) convenience;products.;40. Nick;Arnold's Auto Towing Service would best be described as a(n) __________ product.;a) convenience;b) unsought;c) specialty;d) durable;e) shopping;41. Business;products are;a) purchased;for personal consumption.;b) chosen;on the basis of preferences expressed by a business procurement department.;c) purchased;for both their functional aspects and their psychological rewards.;d) classified;according to their characteristics and intended uses.;e) not;purchased by nonbusiness organizations.;42. Facilities;factories, and production lines with very large equipment are all classified as;a) accessory;equipment.;b) permanents.;c) installations.;d) component;parts.;e) MRO;facilities.;43. Tojitos;Mexican Restaurant purchased several large ovens for use in remodeling its;kitchens. These ovens are an example of which type of business product?;a) Raw;materials;b) Installations;c) Accessory;equipment;d) Component;parts;e) Process;materials;44. As;the production manager of an engineering firm, you went out and bought a metal;cutting machine. What you have purchased can best be classified as a;a) raw;material.;b) processed;component.;c) component;part.;d) service.;e) business;product.;45. An;accountant buys a supply of pencils to be used in calculating the taxes of other;business firms. Based on this information, pencils in this case would be;considered what type of product?;a) Business;b) Process;materials;c) Raw;material;d) Convenience;e) Consumer;46. Which;of the following is not a business product?;a) Oil;to be refined into fuel;b) Chips;to be integrated into components for personal computers;c) Paper;pens, and tape to be used in an office;d) Marketing;consulting services to aid a company in marketing a new product;e) Calculators;bought to help individuals complete their personal federal income tax forms;47. Large;tools and machines used in a production process for a considerable length of;time are classified as;a) installations.;b) accessory;equipment.;c) component;parts.;d) raw;materials.;e) MRO;supplies.;48. Business;products are classified into the following seven categories according to;characteristics and intended uses: raw materials, installations, accessory;equipment, component parts, process materials, business services, and;a) production;activities.;b) service;assistance.;c) specialty;industrial products.;d) computer;programming and operation services.;e) MRO;supplies.;49. Minerals;chemicals, timber, and agricultural products are considered;a) process;materials.;b) accessory;materials.;c) MRO;supplies.;d) component;parts.;e) raw;materials.;50. A;distributor of plumbing supplies purchases a desktop computer to aid in;inventory control. This computer is an example of which type of business;product?;a) Raw;material;b) Installations;c) Accessory;equipment;d) Component;part;e) Process;material;51. Although;they become part of a larger product, _______ can often be easily identified;and distinguished on the larger product.;a) component;parts;b) accessory;parts;c) raw;materials;d) process;materials;e) MRO;supplies;52. Business;products that are purchased routinely, do not become part of finished goods;and are expense items rather than capital goods are called;a) raw;materials.;b) installations.;c) accessory;equipment.;d) component;parts.;e) process;materials.
Paper#47350 | Written in 18-Jul-2015Price : $22