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Graduate Business Studies MBA 565 Marketing quiz 1

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Question;1.The most scientifically valid research is ________ research. (Points: 5) observationfocus-groupsurveybehavioral dataexperimental2.More than any other group, the ________ cohort accepts cultural diversity and puts personal life ahead of work life. (Points: 5) World War IIpostwarleading-edge baby boomertrailing-edge baby boomerGeneration X3.Core competencies tend to refer to areas of special technical and production expertise, whereas ________ tend to describe excellence in broader business processes. (Points: 5) process benchmarksdistinctive capabilitiescore business valuesvalue statementsmission statements4.With respect to the shortage of raw materials, air and water are classified as ________ resources. However, as we know, problems are beginning to plague both our air and water quality. (Points: 5) infinitenear finitefinite renewablefinite nonrenewableabsolute5.The firm should estimate its competitors' costs and performances as ________ against which to compare its own costs and performance. (Points: 5) competitionstandardschallengesbenchmarksmoveable standards6.In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________. (Points: 5) a narrow conception of the researchuneven caliber of researcherspoor framing of the problemlate and occasional erroneous findingspersonality and presentation differences7.________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. (Points: 5) A marketing information systemA marketing research systemA marketing intelligence systemA promotional campaignA marketing database8.________ reflects a customer's judgment of a product's performance in relation to his or her expectations. (Points: 5) LoyaltySatisfactionValueExpectationsComparison shopping9.________ are groups of individuals who are born during the same time period and travel through life together. (Points: 5) CohortsPopulationsDemographicsSocietiesMarkets10.The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points: 5) segmentationintegrationdisintermediationtargetingpartner relationship management11.Marketers are particularly interested in the consumption of ________, as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value. (Points: 5) infantsyoung childrenteensparentsretirees12.A social definition of marketing says ________. (Points: 5) effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumersa company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's productsmarketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with othersmarketing is the process of extracting maximal value from consumers to facilitate corporate growthmarketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer13.________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. (Points: 5) Market shareMarket supplyMarket demandMarket potentialMarket penetration14.Traditionally, most businesses focused on stockholders. Today, the focus is on what are called ________. (Points: 5) stakeholderspartnersregulatorsconsumer triadssupply chain relationships15.The company's marketing information system should be a cross between what managers think they need, what managers really need, and ________. (Points: 5) what the marketing research department is able to dowhat consumers are willing to sharewhat the competition is doingwhat is acceptable industry practicewhat is economically feasible16.Which of the following types of tests shows a picture and asks respondents to make up a story about what they think is happening or may happen in the picture? (Points: 5) Word associationCompletely unstructured questionStory completionThematic Apperception Test (TAT)Holistic association17.________ activities include those the company undertakes to make the product accessible and available to target customers. (Points: 5) Consumer behaviorMarket segmentationMarketing researchChannelNew-product development18.A company with a ________ may be held back by low brand awareness, low brand availability, benefit deficiencies, and high price. (Points: 5) high market-penetration indexhigh share-penetration indexlow market-penetration indexlow share-penetration indexnone of the above19.Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. (Points: 5) concentricconglomeratehorizontalintensive growthintegrative growth20.Market-driven organizations tend to excel in three distinctive capabilities: ________, customer linking, and channel bonding. (Points: 5) target marketingmarket researchfulfilling customer needsmarket sensingcustomer-service relationships21.Which of the following is not an example of a valid advertising message in PharmaSim? (Points: 5) BenefitsExclusionaryCompetitivePrimaryReminder22.Allround has the highest awareness and brand trials of any brand. (Points: 5) True False23.Allstar currently offers three different brands on the market. (Points: 5) True False24.The ?team leader? is only person who can advance the simulation. (Points: 5) True False25.What are the objectives of Allround?s brand management team? (Points: 5) Maintain long-term profitabilityMaintain market shareIncrease revenueA and B onlyA, B, and C26.You can discontinue a brand at any time. (Points: 5) True False27.Any team member can purchase research. (Points: 5) True False28.What is the maximum allowable analgesic in a four-hour dose of medication based on FDA regulations? (Points: 5) 60 mg30 mg1000 mgThere are no restrictions on analgesics

 

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