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saint leo university Marketing MBA-565 midterm




Question;1.Abraham Maslow;sought to explain why people are driven by particular needs at particular;times. How does Maslow?s theory help marketers? How might you use Maslow?s;hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before;the earthquake)? Please develop a marketing research project to gather the;data. (Points: 100);2.A clock and watch;manufacturer realizes that she is operating in the market for machines that;measure time. How should this market be segmented? Identify the key;segmentation variables that are relevant for this market. (Points: 100);3.Jobe Smith has;decided to build his manufacturing business (lawn mowers in the U.S.) around;the production concept. If this approach is taken, what will be Mr. Smith?s;primary areas of concentration as he builds his business? What issues might;Mr. Smith face in deciding to go with this concept as he builds his business?;(Points: 100)


Paper#47375 | Written in 18-Jul-2015

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