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Marketing Questions quiz




Question;GENERAL CONCEPT;QUESTIONS;Multiple Choice;1. Marketers are always looking for emerging;trends that suggest new marketing opportunities. One such trend is the;?metrosexual.? Which of the following items would the metrosexual most likely have some interest for?;a. An IBM computer.;b. Tickets to WWF wrestling.;c. Saxophone lessons.;d. An all-over body spray by;Axe.;e. Cowboy boots made from;elephant hide.;2. ________is;the study of how individuals, groups;and organizations select, buy, use, and dispose of goods, services, ideas, or;experiences to satisfy their needs and wants.;a. Target marketing;b. Psychographic segmentation;c. Psychology;d. Consumer behavior;f. Product differentiation;3. The fundamental determinant of a person?s;wants and behavior is the person?s ________.;a. psyche;b. national origin;c. culture;d. peer group;e. family tree;4. A child growing up in the United States is exposed to all of;the following values EXCEPT ________.;a. achievement and success;b. activity;c. efficiency and practicality;d. the importance;of the group in daily life;e. freedom;5. Which of the following would be the best;illustration of a subculture?;a. A religion.;b. A group of close friends.;c. Your university.;d. A fraternity or sorority.;e. Your occupation.;6. With respect to facts about;the American consumer, which of the following consumer electronics is owned by;the vast majority of consuming households with a 93 percent reporting;ownership?;A personal computer.TiVo DVR.A cellular phone.A microwave oven.A VCR.;7.;is defined as being relatively homogeneous;and enduring divisions in a society, which are hierarchically ordered and whose;members share similar values, interests, and behavior.;a.;Culture;b.;Subculture;c.;Social class;d.;The family;e.;A group;8.;Social classes show distinct product and brand preferences in all the following;areas EXCEPT ________.;a. clothing;b. home furnishings;c. leisure activities;d. automobiles;e. fast food;9. A person?s ________ consist(s) of all the;groups that have a direct;(face-to-face) or indirect influence on his/her attitudes or behavior.;a. culture;b. subculture;c. psychographics;d. reference groups;e. demographics;10. A(n) ________ group is one whose values or;behavior an individual rejects.;a. aspirational;b. disassociative;c. membership;d. primary;e. procreational;11. If a direct mail marketer wished to direct;promotional efforts toward the;family of ________, efforts need to be directed toward parents and siblings of;the family members.;a. orientation;b. procreation;c. immediacy;d. intimacy;e. reference;12. Expected to account for a quarter of the U.S.;population by 2050, ________ are the fastest growing minority.;a. African Americans;b. Asian Americans;c. Hispanic Americans;d. European Americans;e. Arabic Americans;13. The;dominant cohort, with respect to families, for the next fifty years may very;well be the ________ cohort.;a. married-couple household;b. single adults;c. single seniors;d. married seniors;e. married-couples with parents living with them;14. Husbands and;wives display different decision-making roles in most;families. The trend for dominant decision making in families is for ________ to;be responsible for most of the;decisions.;a.;the husband;b.;the wife;c.;joint decision;making (both husband and wife);d.;holistic decision;making;e.;child-oriented;decision making;15. The Disney Channel has become the company?s cash cow for its ability to reach the;underserved ________ market?8- to 14-year-olds.;a. teen;b. twixt;c. mid-;d. tween;e. young adult;16. People;choose products that reflect and communicate their role and actual or desired;in society.;a. group;b. status;c. attitudes;d. beliefs;e. feelings;17.;Consumption;may be shaped by ________ (such as marriage, childbirth, or divorce).;a. the psychological;life cycle;b. the product life cycle;c. the life/death life cycle;d. post-puberty cycles;e. critical life events or transitions;18. Product;choice is greatly affected by economic circumstances. All of the following;would be among those circumstances;EXCEPT ________.;a. spendable income;b. savings and assets;c. debts;d. occupation;e. borrowing power;19.;is a set of distinguishing;human psychological traits that lead;to relatively consistent and enduring responses to environmental;stimuli.;a.;Image;b.;Personality;c.;Beliefs;d.;Heredity;e.;Culture;20. When the Marlboro;Man was depicted in advertising as a rugged outdoor, tough cowboy type, this;was done to establish what is called a ________.;a.;trademark;b.;brand;name;c.;brand;personality;d.;psychological;approach to advertising;e.;brand;reference;21. ________ portrays the ?whole person?;interacting with his or her environment.;a. Attitude;b. Reference group;c. Lifestyle;d. Culture;e. Subculture;22. Consumers today;are experiencing a time famine because of their busy lifestyles. One way to;avoid the difficulties of time famine, which is of particular interest to;marketers, is ________.;a. to set fewer goals;b. to multitask;c. to give in to personal burdens;d. to report frustration to management;e. to develop a callous attitude toward marketers;23. With respect to understanding consumer;behavior, there are four key psychological;processes. All of the following would be among;those processes EXCEPT ________.;a. motivation;b. perception;c. learning;d. self-reliance;e. memory;24. A ________ when it is aroused to a sufficient;level of intensity.;a. need becomes a motive;b. motive becomes a need;c. desire becomes a reality;d. unfulfilled demand becomes a crisis;e. personal demand exceeds the ability to;rationally reject;25. ________ assumed that the psychological forces shaping people?s behavior are;largely unconscious, and that a person cannot fully understand his or her own motivations.;a. Abraham Maslow;b. Frederick Herzberg;c. Sigmund Freud;d. John Cacioppo;e. Karl;Marx;26. Frederick Herzberg developed a ________ that;distinguishes;dissatisfiers and satisfiers.;a. trait-role theory;b. psychological constraint theory;c. probability scale;d. leadership model;e. two-factor theory;27.;At the top of Maslow?s hierarchy of needs (shown as a pyramid in the text) are;needs.;a. esteem;b. self-actualization;c. social;d. safety;e. physiological;28. It has been estimated that the average person;is exposed to over ________ ads or brand communications a day.;a. 1,500;b. 1,300;c. 1,000;d. 800;e. 500;29.;is the tendency to interpret information in a way that will fit our;preconceptions.;a. Selective retention;b. Cognitive dissonance;c. Selective distortion;d. Subliminal perception;e. Discrimination;30. A cigarette ad has a picture of a young man;laying on his back and dreamily looking at clouds in the sky. Though not;readily obvious to the casual reader, there is a message in the clouds that;says ?r-e-l-a-x.? This would be an example;of which of the following?;a. Selective distortion;b. Cognitive dissonance;c. Selective retention;d. Subliminal perception;e. Short-term memory;31. A ________ is a strong internal stimulus impelling action.;a. cue;b. drive;c. reinforcement;d. discrimination;e. belief;32. ________ teaches marketers that they can;build demand for a product by associating it with strong drives, using motivating cues, and providing positive;reinforcement;a. Demand theory;b. Learning theory;c. Economic theory;d. Psychological theory;e. Demographic;theory;33.;As Rita scans the yellow pages section;of her phone book looking for a florist, she sees several others products and;services advertised. Though interesting on first glance, she quickly returns to;her primary task of finding a florist. The items that distracted her from her;search were most likely stored in;which of the following types of memory?;a.;Short-term;memory;b.;Long-term;memory;c.;Middle;memory;d.;Subconscious;memory;e.;Subliminal;memory;34.;Brand associations consist of all the;brand-related thoughts, feelings, perceptions, images, experiences, beliefs;attitudes, and so on that become linked to the brand ________.;a.;stimulus;b.;link;c.;connection;d.;personality;e.;node;35.;In general, the more;attention placed on the meaning of information during ________, the stronger;the resulting associations in memory;will be.;a.;encoding;b.;decoding;c.;classification;d.;retrieval;e.;memorization;36.;Repeated exposures to information;provide greater opportunity for processing and thus the potential for ________.;a. more profits;b. more sales;c. stronger associations;d. increased brand personality;e. more one-to-one relationships;37. Cognitive psychologists;believe that memory is ________, so;that once information becomes stored in memory;its strength of association decays very slowly.;a. very limited;b. somewhat limited;c. fluid;d. often reflective;e. extremely durable;38.;The five-stage model;of the consumer buying process includes all of the following stages EXCEPT;a. problem recognition;b. information search;c. social interaction;d. purchase decision;e. influencer;39.;The buying process starts when the buyer recognizes a _________.;a. product;b. an advertisement for the product;c. a salesperson from a previous visit;d. problem or need;e. an internal cue;40. Which of the following is considered to be a more advanced form of information search wherein the;person might phone friends or go online to secure information about a product;or service?;a. Heightened attention;b. Short-term memory;processing;c. Subliminal processing of information;d. Long-term memory;processing;e. Active information search;41. Of key interest to marketers are the major;informational sources to which the consumer will turn and the relative importance of each. Which of the following would be;considered to be an experiential information source?;a. Consumer-rating organizations.;b. The mass media.;c. Acquaintances.;d. Web sites.;e. Using the product itself.;42.;Which;of the following is considered to be biggest single source of consumer;information from a commercial source (over 40 percent of car buyers use this;source to gather information)?;a.;The;U.S.;Chamber of Commerce;b.;J.D.;Power & Associates;c.;Consumer Reports;d.;The;Better Business Bureau;e.;Underwriter?s Laboratory;43.;Brands;that meet consumers? initial buying criteria are called the ________.;a.;total;set;b.;awareness;set;c.;consideration;set;d.;choice;set;e.;decision;set;44.;With;respect to consumer decision making, the ________ is the set of strong;contenders from which one will be chosen as a supplier of a good or service.;a.;total;set;b.;awareness;set;c.;consideration;set;d.;choice;set;e.;decision;set;45.;A(n);is a descriptive thought that a person holds about something.;a.;attitude;b.;belief;c.;desire;d.;feeling;e.;emotion;46. A(n) ________ puts people into a frame of;mind: liking or disliking an object, moving;toward or away from it.;a.;attitude;b.;belief;c.;feeling;d.;position;e.;stance;47.;The;expectancy-value model of attitude;formation posits that consumers evaluate products and services by combining;their ________.;a.;needs;b.;wants;c.;desires;d.;brand;beliefs;e.;consuming;attitudes;48. All of the following would be considered to;be strategies for approaching consumers who had rejected your company?s model;of a product for another competitive;brand EXCEPT ________.;a.;redesign your company?s;product;b.;alter beliefs about your company?s;brand;c.;covertly alter the qualitative data about your;product;d.;alter beliefs about competitors?;brands;e.;call attention to neglected attributes;49. Customer value analysis;reveals the company?s strengths and;weaknesses relative to various competitors.;Which of the following would be considered to be the first step in this;process?;a.;Monitor customer values over time.;b.;Assess the quantitative importance;of the different attributes.;c.;Assess the company;and competitors? performances on;customer values.;d.;Identify the major attributes customers value.;e. Examine customer ratings of the company and competitors.;50. With respect to consumer purchase intention;all of the following would be among;the sub-decisions made by consumers EXCEPT ________.;a. emotional;value;b. brand;c. dealer;d. timing;e. payment method;51. With the ________ heuristic;the consumer sets a minimum acceptable cutoff level for each attribute and;chooses the first alternative that meets the minimum standard for all;attributes.;a.;conjunctive;b.;lexicographic;c.;elimination-by-aspects;d.;primary;e.;secondary;52. Even if consumers form brand evaluations, two;general factors can intervene between the purchase intention and the purchase;decision. One of these is unanticipated situational factors. What is the second;factor?;a.;Amount of purchasing power.;b.;Attitudes;of others.;c.;Short-term;memory capabilities.;d.;Ability;to return merchandise.;e.;The;self-concept.;53.;risk occurs if the product fails to perform up to expectations.;a.;Physical;b.;Financial;c.;Social;d.;Psychological;e.;Functional;54.;If performance meets consumer expectations, the;consumer is ________.;a.;delighted;b.;satisfied;c.;disappointed;d.surprised;e. overwhelmed;55.;A key driver of sales frequency is the;rate.;a.;product consumption;b.;disposal;c.;refusal;d.;utility;e.;option;56.;The;level of engagement and active processing undertaken by the consumer in responding;to a marketing stimulus is called ________.;a.;elaboration;likelihood;b.;consumer;disengagement;c.;consumer;involvement;d.;variety-seeking;e.;low-involvement;57. If a consumer is persuaded;to buy a product by a message that requires little thought and is based on an association;with a brand?s positive consumption;experiences from the past, the consumer used a ________ to arrive at this;purchase decision.;a. central route;b. peripheral route;c. behavioral route;d. subjective route;e. objective route;58. With the ________, predictions of usage are;based on quickness and;ease of;use.;a.;availability heuristic;b.;representative heuristic;c.;anchoring heuristic;d.;adjustment heuristic;e.;semantic heuristic;59. Ben always reaches for the bright blue and;yellow box of Ritz crackers when he visits the snack food aisle in the grocery;store. He rarely even reads the box or checks;the price. Which of the following heuristics is most;likely being used by Ben?;a. Availability;b. Representative;c. Anchoring;d. Adjustment;e. Semantic;60. ________ refers to the manner by which consumers;code, categorize, and evaluate financial outcomes of choices.;a. Cost accounting;b. Financial accounting;c. Behavioral accounting;d. Mental accounting;e. Factual accounting


Paper#47384 | Written in 18-Jul-2015

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