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MK201 Chapters 6,7,8,9 ? Week 3 Quiz Questions




Question;Directions: Select the best response for each. Please post;your selections in the Blackboard response section numbered 1-30 with response;to each corresponding question.;Due: Sunday at midnight for each week of this course.;Scenario 6.1;Use the following to answer the questions.;Consumers use information from many;sources when making purchasing decisions, including information from friends;and family members. One of the most dissatisfying consumer experiences is with;auto repair. Aware of this, Karla has asked several of her friends and family;members where they have their cars repaired, since she has been experiencing a;problem with her car starting when the weather is cold. Karla has heard that;Skola's Auto Repair has reasonable prices, but it can be difficult to get an;appointment. However, one of her friends, Steve, had a very poor experience;with Skola's. Once he complained to them, they fixed the situation and now he;prefers their auto shop over others.;1. Refer;to Scenario 6.1. The type of problem solving that consumers use to select an;auto repair shop would normally be;a.;intensive problem solving.;b.;extended problem solving.;c.;routinized response behavior.;d.;selective problem solving.;e.;limited problem solving.;2. Refer;to Scenario 6.1. A dissatisfied Skola's Auto Repair customer told a friend;about his experience. The friend has been a long-time Skola's customer and the;next day, didn't remember what her friend told her. This is an example of;a.;perceptive perception.;b.;selective exposure.;c.;selective distortion.;d.;receptive exposure.;e.;selective retention.;3. Refer;to Scenario 6.1. The change in Steve's behavior toward Skola's Auto Repair;caused by the company's response to his complaint, is a function of;a.;perception.;b.;motivation.;c.;attitudes.;d.;learning.;e.;influence.;4.Refer to Scenario 6.1. Positive feelings;generated by satisfaction with Skola's response will become part of Steve's;a.;personality.;b.;motives.;c.;social class.;d.;role.;e.;attitude.;Scenario 6.2;Use the following to answer the questions.;Both the Toyota Sienna and the Nissan;Quest were very popular choices for family vans. Toyota noticed that the;majority of its customers were families with 3 or more children, and so they;developed commercials that featured larger families. They also produced;commercials that featured Hispanic-looking actors and for some markets, in;Spanish. Alicia Desario and her husband were currently shopping for a van for;their family. As Alicia listened to an advertisement on the television about;the Nissan Quest, she noticed that the Nissan cost about $27,000 and had gas;mileage of about 17 mpg. She recalled an earlier ad for the Toyota Sienna, that;also cost about $27,000, but had gas mileage of about 21 mpg. She also liked;the way the family was portrayed in the Toyota ad, showing the children in the;back seats having plenty of room, watching the DVD players, and having their;own sound controls. When she spoke to Carlos, her husband, about how much she;liked the Toyota van, he replied that it had too low of gas mileage at only 16;mpg. Since Alicia didn't agree with that number, he produced a magazine ad that;supported his claim of the 16 mpg for the Toyota. Alicia couldn't believe that;she had made such an error in hearing what the gas mileage was for the Toyota;and the Nissan.;5. Refer;to Scenario 6.2. The fact that Alicia had remembered the gas mileage of the;Toyota Sienna incorrectly is most likely an example of;a.;selective expression.;b.;selective retention.;c.;perceptual extension.;d.;perceptual bias.;e.;selective distortion.;6. Refer;to Scenario 6.2. Carlos' knowledge of the correct gas mileage is an example of;the ____ component of his attitude toward the Toyota, while Alicia's feelings;about the children in the commercial being happy in the Toyota van were an;example of the ____ component of her attitude.;a.;cognitive, affective;b.;cognitive, behavioral;c.;affective, cognitive;d.;affective, behavioral;e.;behavioral, affective;7.Refer to Scenario 6.2. Toyota's production of;commercials that featured Hispanic actors and the Spanish language is an;example of marketing to;a.;cultural self-concepts.;b.;social classes.;c.;subcultures.;d.;roles.;e.;social strata.;8. Refer;to Scenario 6.2. Since Alicia and Carlos were using gas mileage as one of their;evaluative criteria, they are most likely in the ____ phase of the consumer;buying process.;a.;problem recognition;b.;external search;c.;evaluation of alternatives;d.;purchase;e.;post-purchase;Scenario 7.1;Use the following to answer the questions.;Samsung is entering the home appliance;market with its new French Door Refrigerator. In designing the production facility;it has a need for various pieces of equipment, including the perpetual assembly;belt-drive, quasi-assembly pods, and finishing stations. The purchasing agent;for the appliance division is inquiring about who will be needed for input on;the purchasing decision. Samsung has already contacted several producers of the;quasi-assembly pods, and has begun negotiations with their sales;representatives.;9. Refer;to Scenario 8.1. What type of business purchase is Samsung undertaking?;a.;Modified rebuy;b.;Straight rebuy;c.;New-task;d.;Straight purchase;e.;New rebuy;ANS: C PTS: 1 DIF: Difficult;OBJ: 07-02 Identify the major characteristics of;business customers and transactions.;NAT: AACSB: Analytic | MKTG: Strategy MSC: Application;10. Refer;to Scenario 7.1. Which of the following groups should Samsung not;include in its buying center for the new equipment?;a.;Purchasing agents at Samsung;b.;Eventual users within Samsung;c.;Potential future Samsung customers;d.;Gatekeepers within Samsung;e.;Senior managers at Samsung;11.Refer to Scenario 7.1. What was the first step;of the buying decision process that Samsung went through when looking for the;quasi-assembly pods?;a.;Searching for products and suppliers;b.;Selecting and ordering the most appropriate;product;c.;Recognizing the problem or need;d.;Establishing product specifications;e.;Evaluating the product relative to;specifications;12. Refer;to Scenario 7.1. There are many factors that would influence Samsung's business;buying decisions. Which one of the following would not?;a.;Environmental;b.;Organizational;c.;Interpersonal;d.;Demographic;e.;Individual;Scenario 7.2;Use the following to answer the questions.;Precision Brake Company is a supplier of;brake components to the manufacturers of lawn tractors and 4-wheel ATV's. It;also sells its products to independent repair centers, dealers, and other;wholesalers in the northeast and southern states. Precision Brake has done;research on the demand for lawn tractors and found that most manufacturers are;in the states of Kentucky, Tennessee, and Alabama. Research also shows that;most of the dealers who sell directly to individual consumers are in the;midwestern states, while dealers who sell to small business landscaping;companies tend to be located in the northeastern states. Company executives are;considering expansion of its distribution to markets in the midwest.;13. Refer;to Scenario 7.2. When Precision Brake sells to the individual dealers, they;would be considered which of the following business types?;a.;Producer;b.;Reseller;c.;Government;d.;Institutional;e.;Covert;14. Refer;to Scenario 7.2. Given the type of business market in which Precision Brake is;currently operating, which group would it be least likely to sell to?;a.;Producers;b.;Governments;c.;Retailers;d.;Consumers;e.;Institutions;15.Refer to Scenario 7.2. When Precision Brake's;sales team calls on tractor manufacturing companies, the first person they;usually talk to is the receptionist. In this example, the receptionists would;be considered to be ____, part of the buying center.;a.;gatekeepers;b.;influencers;c.;users;d.;buyers;e.;controllers;16. Refer;to Scenario 7.2. Last year, Precision Brake's sales to the manufacturers of;lawn tractors declined, partially due to the fact that more consumers were;hiring small landscaping businesses to cut their grass. This decline in sales;for Precision Brake is an example of;a.;Product scarcity;b.;Joint demand;c.;Derived demand;d.;Reciprocity demand;e.;Inelastic demand;Scenario 8.1;Use the following to answer the questions.;Harley-Davidson Motors manufactures all of;its motorcycles in the U.S. at one of four sites. With a large number of its;bikes sold in markets all around the world, it still retains the manufacturing;close to the headquarters for several reasons, one being that its management;wants to keep close watch on the quality of its products. However, for all the;accessories, apparel, and other riding gear, Harley-Davidson contracts out to;other manufacturers to produce the items with the Harley name and logo. Some of;these items, particularly the apparel, are made in China. Lately, some members;of the Harley Owners' Group (HOG) have been complaining to the company about;this practice, citing that "everything Harley should be made in;America".;17. Refer;to Scenario 8.1. Harley-Davidson's practice of having manufacturers in China;produce apparel items with the Harley logo is an example of;a.;contract manufacturing;b.;globalization;c.;direct ownership;d.;joint venture;e.;exporting;18. Refer;to Scenario 8.1. One of Harley-Davidson's largest international markets is in;Japan, where American brands are highly sought after. This is an example of;impacting the market.;a.;international forces;b.;economic forces;c.;domestic forces;d.;cultural forces;e.;environmental forces;19. Refer;to Scenario 8.1. If Harley-Davidson were to suddenly find its inventory;building up in Japan, it might reduce inventory by selling the bikes at below;cost prices. This practice is known as;a.;price skimming.;b.;market penetration.;c.;dumping.;d.;differential pricing.;e.;inventory compensation.;20. Refer;to Scenario 8.1. At what level of involvement in international marketing is;Harley-Davidson with regard to its bikes?;a.;Full-scale;b.;Globalization;c.;Joint venture;d.;Direct ownership;e.;Exporting;Scenario 8.2;Use the following to answer the questions.;KFC opened its first franchised restaurant;outside of North America in England in 1964. Now, over a billion KFC chicken;dinners are sold annually at more than 80 countries and territories around the;world. KFC has established its own processing plants in these countries to;ensure the quality of its chickens and other food items. In the U.S., the menu;at KFC is usually the same in all restaurants, with only a very few additional;items available in different regions. However, when KFC first franchised into;Asian countries, it added many unusual local delicacies to the menu?items such as;fried octopus and squid. Additionally, the franchised stores in Asian countries;display cooked food in "plates" near windows at the front of the;store. This is a tradition for many restaurants in these countries?to offer the;customer passing by a preliminary view of their product.;21. Refer;to Scenario 8.2. KFC's establishment of international production/processing;facilities is an example of;a.;direct ownership.;b.;franchising.;c.;strategic alliance.;d.;outsourcing.;e.;a trading company.;22. Refer;to Scenario 8.2. The practice of offering fried octopus and squid at Asian;KFC's is best described as;a.;a strategy of standardization.;b.;a strategy of globalization.;c.;a strategy of some customization.;d.;competitive advantage.;e.;internationalizing the franchise.;23. Refer;to Scenario 8.2. Suppose that KFC's parent company experienced difficulty in;opening its restaurants in China unless KFC was willing to pay the government a;bribe". If KFC were to resort to paying this bribe in China saying;that "it's different doing business there"?this would be;an example of;a.;a licensing arrangement.;b.;the self-reference criterion.;c.;cultural relativism.;d.;balance of trade issues.;e.;exchange controls.;24. Refer;to Scenario 8.2. Which of the following alliances will KFC most likely utilize;to guide its business transactions in Japan and China?;a.;WTO;b.;MERCOSUR;c.;FTAA;d.;NAFTA;e.;APEC;Scenario 9.1;Use the following to answer the questions.;The Walt Disney Company is a master at;incorporating all the unique characteristics of digital media into their;website. They know how to appeal to all types of consumers and utilize the full;potential of digital media. The Disney website immediately catches your;attention with sights and sounds that come alive. Not only can you catch a glimpse;of an upcoming movie, but also connect with your favorite characters from;movies past. The website offers age-appropriate games and activities, including;the ability to create a fairy-tale cottage. The Disney Parks have their own;links of course, along with Radio Disney, the Disney Store, family vacation;packages, and an educator's corner. An adult or child can enjoy navigating;through the electronic marketing of Disney.;25. Refer;to Scenario 9.1. The Disney website has a special link for educators that;allows them to download educational videos pertaining to various subjects and;grade levels. Educators are asked to register online with further information;about their needs. This is an example of;a.;addressability.;b.;interactivity.;c.;accessibility.;d.;connectivity.;e.;control.;26. Refer;to Scenario 9.1. Through the Disney website, consumers can access in-depth;information about Disney products, movies, theme parks, the corporation, and;anything else related to Disney. This is an example of one of the;characteristics that distinguish online media from traditional marketing;namely;a.;addressability.;b.;interactivity.;c.;accessibility.;d.;connectivity.;e.;control.;27. Refer;to Scenario 9.1. The Disney website is missing ____, because the website does;not offer the opportunity for customers to directly communicate with Disney;employees. Customers cannot express their needs and wants directly to the;company.;a.;addressability.;b.;interactivity.;c.;accessibility.;d.;connectivity.;e.;control.;28. Refer;to Scenario 9.1. Visitors to the Disney website have the ability to regulate;the information they view and the activities they participate in. This is an;example of;a.;addressability.;b.;interactivity.;c.;accessibility.;d.;connectivity.;e.;control.;29. Refer;to Scenario 9.1. Disney's Fan Page on Facebook allows people to link with other;Disney enthusiasts. This is an example of;a.;addressability.;b.;interactivity.;c.;accessibility.;d.;connectivity.;e.;control.;30. Refer;to Scenario 9.1. The Disney website offers users the ability to create a;character or a comic. You have the option of allowing other people to view and;comment on your new creation. Which characteristic of e-marketing is being;utilized here?;a.;addressability.;b.;interactivity.;c.;accessibility;d.;connectivity.;e.;control.;Scenario 9.2;Use the following to answer the questions.;An increasing number of people are turning;to the Internet to search for information, products, people, news, maps, entertainment;and whatever else you can think of. At the forefront of this massive search is;Google. Google's mission is "to organize the world's information and make;it universally accessible and useful." Google has developed methods for;making information useful to all types of Internet users. Some users want to;critique the information, some just want to read the information, and some want;to be the information writers. For people who want to dialogue, Google provides;various groups, blogs, social networks, and more. For people who want to;explore and innovate, Google offers online labs. Google provides the resources;for the scientist and poet alike, for the person who wants to actively interact;with an online audience, and the person who just wants to sit and look.;31. Refer;to Scenario 9.2. Google can give instructions on how to construct almost;anything, from a house to a science experiment. As for online applications, you;can learn anything from developing your own website to starring in a video.;Google's "how to" features would most likely appeal to;a.;creators.;b.;critics.;c.;collectors.;d.;joiners.;e.;spectators.;32. Refer;to Scenario 9.2. Through Google, people can comment on someone else's blog;post product reviews, or contribute to a wiki. ____ would most likely;participate in this kind of activity.;a.;Creators;b.;Critics;c.;Collectors;d.;Joiners;e.;Spectators;33. Refer;to Scenario 9.2. Google offers people the opportunity to join a variety of;groups, ranging from different religions to nationalities to hobbies. There are;nearly half a million groups from which to choose and connect with other;members. Which online user would be most likely be interested in these groups?;a.;creators;b.;critics;c.;collectors;d.;joiners;e.;spectators;34. Refer;to Scenario 9.2. Google is the ultimate website for people who want to collect;information. Google started out as a search engine and then expanded into;offering many other services. ____ were Google's initial target market.;a.;Creators;b.;Critics;c.;Collectors;d.;Joiners;e.;Spectators;35. Refer to Scenario 9.2. If you want to read;what other people think about products, movies, or world events, Google has;online forums and blogs that are readily accessible. ____ would most likely;want to simply read the opinions of others.;a.;Creators;b.;Critics;c.;Inactives;d.;Joiners;e.;Spectators


Paper#47388 | Written in 18-Jul-2015

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