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MK201 Chapters 14,15 ? Week 6 Quiz Questions




Question;MK201 Chapters 14,15 ? Week 6 Quiz QuestionsTotal points: 4;Directions: Select the best response for each. Please post;your selections in the Blackboard response section numbered 1-30 with response;to each corresponding question.;Due: Sunday at midnight for each week of this course.;Scenario 14.1;Use the following to answer the questions.;Liz Claiborne, Inc. markets several;different brands, under their own Claiborne name label, as well as others.;Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold;to wholesalers. These brands are then available through retail department;stores such as Kohl's and Macy's. Their wholesale-based brands division is;positioned as customer-focused and cost-efficient. Their premium brands;division includes labels such as Kate Spade, Juicy Couture, and Mexx. These;premium brands are sold through stores that the Claiborne company owns.;1. Refer;to Scenario 14.1. Liz Claiborne, Inc. uses which type of channel of;distribution for its premium brands?;a.;A short, direct channel;b.;A long, direct channel;c.;Dual distribution;d.;Horizontal integration;e.;Intensive distribution;2. Refer;to Scenario 14.1. The Liz & Co brand is sold only at J.C. Penney's. This is;an example of ____ distribution.;a.;selective;b.;routine;c.;horizontal;d.;intensive;e.;exclusive;3. Refer;to Scenario 14.1. If Liz Claiborne were to distribute their Kate Spade brand;through its company-owned stores andthrough wholesalers, to major;department stores, then Liz Claiborne would be using ____ distribution.;a.;intensive;b.;vertical;c.;horizontal;d.;dual;e.;exclusive;4.Refer to Scenario 14.1. Which of the following;is most likely the primary factor Liz Claiborne, Inc. used when selecting the;marketing channel for its Juicy Couture brand?;a.;characteristics of the intermediaries;b.;product attributes;c.;type of organization;d.;marketing environmental forces;e.;competition;Scenario 14.2;Use the following to answer the questions.;Star Supplies, Inc. manufactures commercial-grade;floor cleaners, such as vacuums and floor polishers. The firm has recently;begun manufacturing other janitorial-related product lines, such as paper;products and chemical cleaners. Star Supplies distributes its products in two;ways. It sells its vacuum, floor polisher, and janitorial supply products to an;independent business that takes title to the products and then sells them to;various small businesses throughout the region. Also, Star has a list of large;businesses that it distributes to directly, on an as-needed basis. These;businesses keep very little inventory and purchase janitorial supplies in small;quantities. Recently, Star has decided to add new two new service product lines?paper shredding;and a uniform rental service. Clint Rodriguez, the marketing manager, is;conducting a meeting to discuss the ways in which Star can strategically manage;these new businesses. Star has the choice of marketing the paper shredding;service to their large business clients, by picking up the paper as they drop;off the other janitorial supplies, or they can buy a small paper shredding;business and market to both large and small business customers. With regard to;the uniform rental service, Star can either pick up and deliver the uniforms to;the small businesses themselves, or contract that out to a third party.;5. Refer;to Scenario 14.2. Star Supplies, Inc. is most likely using which of the;following to market its vacuum, floor polisher, and janitorial supplies to its;small business customers?;a.;Wholesalers;b.;Retailers;c.;Merchants;d.;Industrial distributors;e.;Manufacturers' agents;6. Refer;to Scenario 14.2. Currently, Star is using the ____ approach to distributing;its janitorial supplies to its large customers.;a.;intensive;b.;just-in-time;c.;segmented;d.;outsourcing;e.;exclusive;7. Refer;to Scenario 14.2. When Clint suggested that Star consider purchasing a paper;shredding business and then offer the service to its large and small business;customers, he was suggesting a method called ____, where Star would be the;a.;horizontal integration, channel manager;b.;horizontal integration, channel captain;c.;vertical integration, channel captain;d.;outsourcing, channel manager;e.;outsourcing, channel captain;8. Refer;to Scenario 14.2. Clint's suggestion for the uniform rental service was either;picking up and delivering the uniforms themselves, or contracting this to a;third party. If Star decides to pick up and deliver the uniforms with its own;trucks, this is an example of a(n) ____ channel. If Star contracts this action;to a third party, it is called ____.;a.;long, industrial distribution;b.;direct, industrial distribution;c.;long, outsourcing;d.;direct, outsourcing;e.;exclusive, outsourcing;Scenario 15.1;Use the following to answer the questions.;Landry Restaurants, Inc. owns a number of;different franchised restaurants, including the Rain Forest Cafe and their;recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants;differentiate themselves from their competitors by offering a unique dining;experience. At the Rain Forest Cafe you can dine under a ceiling of lush;tropical forest plants while you are viewing the enormous aquarium with exotic;fish. Periodically, the rain forest explodes with the sound of waterfalls and;birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted;within the landscape. The Rain Forest Cafe also contains a gift shop, where;customers can purchase t-shirts, hats, and other items emblazoned with the Rain;Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of;the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric;experience, including educational, interactive computer screens. Customers can;also pan for precious gems and fossils in Discovery Creek or feast on food from;the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can;purchase items with the T-Rex logo or build their very own stuffed dinosaur;through "Build-a-Dino" by the "Build-a-Bear" franchise.;9. Refer;to Scenario 15.1. The unique dining experiences offered by the Rain Forest Cafe;and T-Rex Cafe represent the strategic issue of ____ addressed by the;restaurants.;a.;retail location;b.;product mix;c.;retail positioning;d.;the wheel of retailing;e.;customer segmentation;10. Refer;to Scenario 15.1. The lush tropical plants, aquarium, and stuffed animals;represent the ____ of the Rain Forest Cafe.;a.;product lines;b.;retail positioning;c.;scrambled merchandising;d.;atmospherics;e.;interior location;11. Refer;to Scenario 15.1. The Rain Forest Cafe and T-Rex Cafe are usually located in;tourist-dense areas or large shopping malls in order to capture walk-by;traffic. If the restaurants' primary focus was to obtain customers who are;walking by, they would definitely not want which of the following locations?;a.;strip centers;b.;free-standing buildings;c.;regional shopping centers;d.;the Mall of America;e.;a traditional business district;Scenario 15.2;Use the following to answer the questions.;Lands' End offers clothing and accessories;for all members of the typical household. For many years, the products were;sold only through catalogs. Later, they were available through the company on;its Internet website. In the past few years, Lands' End has partnered with;Sears to offer selected Lands' End products inside of Sears retail stores. This;move by Lands' End has been criticized by some marketers because it was thought;that the Lands' End products were superior in quality to those that are;available in Sears stores. Additionally, the products available in Sears stores;include Craftsman tools, lawn care equipment, and household appliances, which;are not Lands' End types of product lines. This may create mixed messages about;Lands' End to prospective customers.;12. Refer;to Scenario 15.2. When Lands' End sells its products through a catalog or the;Internet, it is most likely a(an) ____, selling through ____.;a.;off-price retailer, direct marketing;b.;mass merchandiser, retail outlets;c.;retailer, direct marketing;d.;specialty retailer, retail outlets;e.;category killer, direct marketing;13. Refer;to Scenario 15.2. In comparison to Lands' End, Sears has a product mix that is most;likely;a.;wider but not deeper.;b.;deeper but not wider.;c.;wider and deeper.;d.;narrower and deeper.;e.;narrower, but not deeper.;14. Refer;to Scenario 15.2. The move to sell Land's End products inside of Sears' stores;may lead to potential problems with the customer's perception of Lands' End;quality, in part due to the functional and psychological picture in the;consumer's mind of Sears' stores. This picture is called the ____ of Sears.;a.;store location;b.;atmospherics;c.;product depth;d.;store image;e.;interior persona;15. Refer;to Scenario 15.2. By locating in the Sears' stores, Lands' End can do all of;the following, except;a.;facilitate comparison shopping.;b.;facilitate wholesale exchanges.;c.;create place utility.;d.;create time utility.;e.;facilitate consumer exchanges.;MULTIPLE CHOICE;16. Long-term partnerships among channel members;working together to reduce inefficiencies, costs, and redundancies in the;entire marketing channel is called;a.;supply chain management.;b.;vertical channel integration.;c.;industrial management.;d.;industrial distribution.;e.;marketing management.;17. The;Home Depot is trying to reduce transportation, information management, and;administrative costs. To accomplish this goal, channel members need to;a.;work independently.;b.;avoid cooperation due to antitrust;considerations.;c.;work with competitors and share;information.;d.;increase competition among channel;members.;e.;cooperate and accommodate one another's;needs.;18. The;supply chain includes;a.;producers, wholesalers, and retailers.;b.;suppliers, producers, intermediaries;and customers.;c.;suppliers and suppliers' suppliers.;d.;all entities that facilitate product;distribution.;e.;buyers, seller, marketing;intermediaries, and agents.;19. All;members of the supply chain should determine their position in the chain;identify their partners and their roles, and establish partnerships whose focus;is;a.;shifting costs to suppliers.;b.;maximizing costs.;c.;maximizing technology implementation.;d.;cooperation with competitors.;e.;customer relationships.;20. Wal-Mart is working with its suppliers, using;tools such as electronic billing, purchase order verification, and bar code;technology, to integrate data used to improve overall performance. This is an;example of;a.;supply chain management.;b.;a vertical marketing system.;c.;a horizontal marketing system.;d.;channel conflict.;e.;dual distribution.;21. A;group of organizations and individuals that directs the flow of products from;producers to the ultimate consumers is called a;a.;free trade association;b.;marketing channel;c.;channel of suppliers;d.;production line-up;e.;chain of retailers;22. A;channel of distribution is defined as a group of individuals and organizations;that;a.;consumes about one-half of every dollar;spent on products in the United States.;b.;directs the flow of products from;producers to customers.;c.;links producers to other marketing;intermediaries.;d.;takes title to products and resells;them.;e.;manages transportation and warehousing;functions.;23. The;driving force behind marketing channel decisions should be;a.;convenience.;b.;cost reduction.;c.;environmental concerns.;d.;customer satisfaction.;e.;quality.;24. What;links producers to consumers through the purchase and reselling of products or;contractual agreements?;a.;Marketing intermediaries;b.;Distributors;c.;Suppliers;d.;Middle marketers;e.;Marketing channels;25. Most;marketing channels have marketing intermediaries. A marketing intermediary's;role is to;a.;link wholesalers to other wholesalers.;b.;link producers to other middlemen or to;consumers.;c.;always sell products to wholesalers.;d.;not take title to products.;e.;always sell products to retailers.;26. A general merchandise retailer offers;a.;a single product line that is stocked in;depth.;b.;few product lines with deep assortments;of these lines.;c.;few choices of a large variety of;product lines.;d.;products through the Internet and;catalogs only.;e.;a variety of product lines that are;stocked in depth.;27. Supermarkets;discount stores, and hypermarkets can all be classified as;a.;superstores.;b.;general merchandise retailers.;c.;department stores.;d.;specialty retailers.;e.;off-price retailers.;28. Compared;with other types of retailers, department stores compete mainly on the basis of;a.;customer services.;b.;low prices.;c.;a very deep assortment of a few specific;products.;d.;high sales volume.;e.;catalog sales.;29. Nordstrom's;Macy's, and JC Penney's are all considered;a.;department stores.;b.;discount stores.;c.;off-price retailers.;d.;specialty retailers.;e.;category killers.;30. If;a store has areas for men's apparel, women's apparel, housewares, cosmetics;and jewelry and competes mostly on the basis of service, it is a(n);a.;off-price retailer.;b.;department store.;c.;discount store.;d.;superstore.;e.;supermarket.


Paper#47391 | Written in 18-Jul-2015

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