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Financial Statement Analysis Project -- A Comparative Analysis of Kohls Corporation and J.C. Penney Corporation

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Question;Course ProjectFinancial Statement Analysis Project -- A Comparative Analysis of Kohls Corporation and J.C. Penney CorporationBelow is the link for the financial statements for Kohls Corporation for the 2010 fiscal year endingJanuary 29, 2011. Under the term Groupings Filter, change the term All Forms to Annual Filings using thedrop-down arrow and press Search.You should then scroll down and select the 10k dated 3/18/2011 and choose to download in Word or PDFformat.http://www.kohlscorporation.com/InvestorRelations/sec-filings.htmBelow is the link for the financial statements for J.C. Penney Corporation for the 2010 fiscal year endingJanuary 29, 2011. Under the term Groupings Filter, change the term All Forms to Annual Filings using thedrop-down arrow and press Search.You should then scroll down and select the 10k dated 3/29/2011 and choose to download in Word format.http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-secA sample project template is available for download in Doc Sharing. The sample project compares theratio performance of Tootsie Roll and Hershey using the 2009 financial statements of Tootsie Roll andHershey provided in Appendix A and Appendix B of your textbook.DescriptionThis course contains a Course Project where you will be required to submit one draft of the project at theend of Week 5 and the final completed project at the end of Week 7. Using the financial statements forKohls Corporation and J.C. Penney Corporation, respectively, you will calculate and compare thefinancial ratios listed further down this document for the fiscal year ending 2010 and prepare yourcomments about the liquidity, solvency, and profitability of the two companies based on your ratiocalculations. The entire project will be graded by the instructor at the end of the final submission inWeek 7 and one grade will be assigned for the entire project.Overall RequirementsFor the Final Submission:Your final Excel workbook submission should contain the following. You cannot use any other softwarebut Excel to complete this project.1. A completed worksheet title page tab, which is really a cover sheet with your name, the course,the date, your instructors name, and the title for the project.2. A completed worksheet profiles tab, which contains a-one paragraph description regarding eachcompany with information about their history, what products they sell, where they are located, etc.3. All 18 ratios for each company with the supporting calculations and commentary on yourworksheet ratio tab. Supporting calculations must be shown either as a formula or as text typedinto a different cell. The ratios are listed further down this document. Your comments for eachratio should include more than just a definition of the ratio. You should focus on interpreting eachratio number for each company and support your comments with the numbers found in the ratios.4. The Summary and Conclusions worksheet tab, which is an overall comparison of how eachcompany compares in terms of the major category of ratios (liquidity, profitability, and solvency). Anice way to conclude is to state which company you think is the better investment and why.5. The Bibliography worksheet tab must contain at least your textbook as a reference. Any otherinformation you use to profile the companies should also be cited as a reference.Required Ratios for Final Project SubmissionEarnings per shareCurrent ratioGross profit rateProfit margin ratioInventory turnover ratioDays in inventoryReceivables turnover ratioAverage collection periodAsset turnover ratioReturn on assets ratioDebt to total assets ratioTimes interest earned ratioPayout ratioReturn on common stockholders equity ratioFree cash flowCurrent cash debt coverage ratioCash debt coverage ratioPrice/earnings ratio [For the purpose of this ratio, for both Kohls and J.C. Penney, use the marketprice per share on January 31, 2011.]The Excel files uploaded in the Dropboxes should not include any unnecessary numbers orinformation (such as previous years' ratios, ratios that were not specifically asked for in theproject, etc.).Please upload your final submission to the Week 7 Dropbox by Sunday at the end of Week 7.For the Draft:Create an Excel spreadsheet or use the project template to show your computations for the first 12 ratioslisted above. The more you can complete regarding the other requirements, the closer you will be tocompletion when Week 7 arrives. Supporting calculations must be shown either as a formula or as texttyped into a different cell. If you plan on creating your own spreadsheet, please follow the format providedin the Tootsie Roll and Hershey template file.Please upload your draft submission to the Week 5 Dropbox by Sunday at the end of Week 5.Other Helpful information:If you feel uncomfortable with Excel, you can find many helpful references on Excel by performing aGoogle search.The Appendix to Chapter 13 contains ratio calculations and comparison comments related to Kellogg andGeneral Mills, so you will likely find this information helpful.BigCharts.com provides historical stock quotes.Either APA or MLA style can be used to complete the references on your Bibliography tab. There is atutorial for APA and MLA style within the Syllabus.Grade InformationThe entire project will be graded by the instructor at the end of the final submission in Week 7,and one grade will be assigned for the entire project. The project will count for 18% of your overallcourse grade.CategoryPoints%DescriptionDocumentationand Formatting95%The report will be submitted in the form of an Excel Workbook, with each page (worksheet) of the workbook named appropriately. Please do not use any other software (such as MS Works or Lotus) to complete the project. A quality report will include a title worksheet tab, a worksheet tab for the profile of the two companies, a worksheet tab for the ratio calculations and comments, a worksheet tab forthe summary and conclusion, proper citations if applicable, and a Bibliography worksheet tab forthe references.Organizationand Cohesiveness95%A quality report will include the content described above in the documentation and formatting section. The ratios should be listed in the same order in which they appear in the project information above.Editing1810%A quality report will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct. Ratios will be expressed as numbers or percentages, depending on what is appropriate, as is shown in the textbook. Note that not all ratios are shown as percentages. Two decimal places is sufficient for each of the ratios.Content14480%A quality report will have correct ratio calculations and accurate supporting commentary. Any assumptions, if made, should be spelled out clearly. Supporting calculations must be shown either as a formula or as texttyped into a different cell. Total180100%A quality report will meet or exceed all of theabove requirements.

 

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