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The full positioning of a brand?the full mix of benefits upon which it is positioned




Question;1. Significant Barriers to Entry may be present in which of the following market structures? (Points: 1) perfect Competition onlyperfect Competition and Oligopolymonopolistic Competition and Monopolyoligopoly and monopolymonopolistic Competition and Oligopoly2. Global expansion allows firms to achieve all of the following, except: (Points: 1);Standardize their product offering, marketing strategy, and business strategy for all national conditions.Realize location economies by dispersing value creation activities to the optimal location.Realize cost economies from experience effects generated by serving a larger market from a central location.Expand the market for their domestic product offerings by selling those products in international markets.;3. A bond is: (Points: 1);Debt sold to investors.Long-term debt.An agreement, which requires a company to repay principal plus interest.All of the above.;4. The full positioning of a brand?the full mix of benefits upon which it is positioned: (Points: 1);Value propositionTarget marketingProduct positionCompetitive advantage;5. A decision has three possible outcomes: $100,000, $10,000, and -$20,000 with respective probabilities of 0.2, 0.6, and 0.2. What is the expected monetary value (EMV)? (Points: 1);$90,000$22,000$26,000there is insufficient information to tell;6. In a pure prototyping approach: (Points: 1);firms are allowed to explore the use of newer technologies.documentation is typically less complete than with traditional systems development approaches.greater security and control features than with traditional systems development approaches.a and b.;7. The _____ suggests that given relatively efficient markets, the price of a basket of goods should be roughly equivalent in each country. (Points: 1);Theory of efficient marketsLaw of one priceTheory of price inflationPPP theory


Paper#50737 | Written in 18-Jul-2015

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