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Principles of Persuasion A+




Question;Assignment 2: LASA 1 Principles of Persuasion;An environmental organization would like to film a pro-recycling;public service announcement and have brought you on as a consultant to;help them better understand the principles of persuasion and how they;should be applied in this PSA. As part of your presentation to the;organization you will need to educate them on the principles of;persuasion (using what has been learned through previous research) that;will need to be applied to their PSA.;By Wednesday, August 28, 2013 you should create a PowerPoint presentation.;In the first 4 to 6 slides of your presentation you will need to;?Summarize at least two previous research studies on persuasion.;?How were the principles of persuasion studied?;?Was the research valid? Why or why not?;?What was learned through these studies that can be applied to the creation of the above PSA?;In your next 6 to 10 slides you will incorporate all you have learned;about the art of persuasion to create your own PSA PowerPoint;presentation to present to this organization that they will use to guide;the filming of their video.;In this presentation you will need to;?Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.;?Use at least two primary principles of persuasion within this presentation.;?In the final slide outline which two or more principles were used and why they were a good fit for this PSA.;Your total presentation should be a minimum of 10 to 16 slides (not;including your title and reference slides). For your project you will;need to be creative in the use of your graphics and fonts in addition to;discussing and applying the principles of persuasion.;For this assignment, please use your text book along with additional resources from the Argosy Library.;Suggested additional resources;?Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.;?Cialdini, R.B. & Goldstein, N.J. (2004). Social influence;Compliance and conformity. Annual Review of Psychology, 55, 591-621.;?Schwarz, N. (1998). Warmer and more social: Recent developments in;cognitive social psychology. Annual Review of Sociology, 24, 239-264.;?Cialdini, R.B. (2003). Crafting normative messages to protect the;environment. Current Directions in Psychological Science. 105-109.;Assignment 2 Grading Criteria;Maximum Points;Discuss at least two previous research studies on persuasion.;32;Analyze the two studies and discuss the principles of persuasion studied;and whether the research conducted is valid.;32;Describe what is learned through the studies and how it can be applied;to the creation of a pro-recycling PSA.;32;A creative argument is presented that will persuade the viewers of the;need to recycle, which the video will be based on.;20;Use at least two primary principles of persuasion within the;presentation.;20;Final slide outlines the principles that are used and why they are a;good fit for this PSA.;20;Standard presentation components: ?Organization (12 points);Introduction, transitions, and conclusion;?Style (4 points): Tone, audience, and word choice;?Usage and Mechanics (12 points): Grammar, spelling, and sentence;structure;?APA Elements (16 points): In text citations and references;paraphrasing, and appropriate use of quotations and other elements of;style;44;Total;200


Paper#51629 | Written in 18-Jul-2015

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