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BUS 642 WEEK 5 ASSIGNMENT INQUIRING MINDS WANT TO KNOW NOW

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Question;Inquiring Minds Want to;Know--Now!--Penton Study;1.;Build the management-research question hierarchy.;2.;What ethical issues are relevant to this study?;3.;Describe the sampling plan. Analyze its strengths and weaknesses.;4.;Describe the research design. Analyze its strengths and weaknesses.;5.;Critique the survey used for the study.;6.;Prepare the survey for analysis. Set up the code sheet for this study. How will;this study be set up to be tabulated by a statistical analysis program like;SPSS?;7.;Assume you are compiling your research report. How would you present the;statistical information within this case to the IndustryWeek decision maker;the manager who must decide whether or not to continue to publish reader;service cards?;8.;Assume you are compiling your research report. What are the limitations of this;study?;9.;Assume you are the decision maker for IndustryWeek. Given the declining;value of the reader response card to subscribers, originally designed as a;value-enhancing service to IW readers and advertisers alike, what further;research might be suggested by the findings of this study? Or do you have;sufficient information to stop the use of the reader response cards in;IndustryWeek?

 

Paper#51692 | Written in 18-Jul-2015

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