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Read Case Study 14-1: Promoting Coke in South Africa...




Question;Read Case Study 14-1: Promoting Coke in South Africa and answer thefollowing questions in an essay format.1. Evaluate Coke's market position in South Africa relative to othercompetitors and other businesses.2. Evaluate the different types of consumer promotions used in SouthAfrica to increase sales for Coca-Cola South Africa. Are there any types ofsales promotions that should not have been used in a country characterizedby a wealth gap, with a substantial proportion of the population below thepoverty line? Explain.Your answers must include content and cite reference materials whereappropriate. To assist in this requirement, a good rule of thumb is thateach answer should be approximately 200 to 250 words in length


Paper#51822 | Written in 18-Jul-2015

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