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The following is the Vision Statement of ?Company X? which sells top quality computers

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Question;1. The;following is the Vision Statement of ?Company;X? which sells top quality computers to the general public;?The;purpose of Company X is to earn money for its shareholders and increase the;value of their investment. We will do that through growing the company;controlling assets and properly structuring the balance sheet, thereby;increasing EPS, cash flow, and return on invested capital.?;A) Critically;analyse the vision statement identifying the problem areas, and describe in;detail how it can be improved. (40;marks);B) Why;is it important for an organisation to have a good vision statement? (10 marks)2. Choose;2 organisations, the first organisation pursuing a strategy based on;differentiation, the second organisation pursuing a strategy based on cost;leadership. Making extensive use of;examples and the value chain concept compare and contrast the approaches of;these two companies in their pursuit of a source of competitive advantage (KFC;McDonald, Hungry Jack, Red Roster, Domino Pizza or Subway in Australia).;="msolistparagraphcxspfirst">

 

Paper#52023 | Written in 18-Jul-2015

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