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Consumers? choices are prey to subtle discrepancies that arise in cognitive accounting




Question;Consumers?;choices are prey to subtle discrepancies that arise in cognitive accounting.;Learning how and when you are prey to these discrepancies is an important step;in improving your decision making.;As;the readings for this module demonstrate, people value gains and losses;differently under different scenarios. For example, contestants in a game show;might choose a guaranteed $10 prize over a 50 percent chance of winning $20;despite the fact that the expected values are the same.;Using;the readings for this module, the Argosy University online library resources;and the Internet, address the following;?;What;is mental accounting and how does it impact consumer decision making?;?;How;might a company take advantage of consumers? mental accounting? Give examples.;?;As;a marketer, how might you frame certain decisions to benefit from the;disparities that arise in one?s cognitive accounting?;?;As;a consumer, how would you avoid the pitfalls posed by the inequalities of one?s;cognitive accounting?;Write;a 3?5-page paper in Word format. Apply APA standards to citation of sources


Paper#52107 | Written in 18-Jul-2015

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