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STR 581 Capstone Part 3




Question;STR 581 Capstone Part 3;1. A firm must know where to position its product based on price and;2. What type of strategy consists of geographical pricing, price discounts;and allowances, promotional pricing, and differentiated pricing?;3. The marketing manager needs to know the cost of the research project;before approving it. During which stage of the marketing research process would;such a consideration most likely take place?;4. A valuable result of task environment analysis with respect to;geographic, demographic, psychographic and buyer-behavior factors is called;5. New-to-the-world products are ________.;6. These social responsibilities are those that are voluntarily assumed by a;business or organization. They include public relations activities, good citizenship;and full corporate social responsibility.;7. When diversification involves additions of a business related to the firm;in terms of technology, markets or products, it involves;8. Which component of a marketing audit includes major developments in;income, prices, savings, and credit that affect the company?;9. The ability to meet humanity?s needs without harming future generations;is now a top priority in most corporate agenda;10. BMW?s ?The ultimate driving machine,? American Express? ?Don?t leave;home without it,? New York Times? ?All the news that?s fit to print,? and;AT&T?s ?Reach out and touch someone? are all examples of ________.;11. A company can learn a great deal by analyzing the degrees of brand;loyalty. For example, ________ can show the firm which brands are most;competitive with its own.;12. The strategic factor that involves the beliefs, values, attitudes;opinions, and lifestyles of persons in the firm?s external environment, as;developed from cultural, ecological, demographic, religious, educational, and;ethnic conditioning.;13. A set of ideas on organizational control based on the belief that the;separation of the ownership from management creates the potential for the;wishes of owners to be ignored refers to;14. This is designed to check systematically and continuously whether the;premises on which the strategy is based are still valid;15. When performing this analysis, it is good for strategic planners to;consider similarities between the benefits the customers derive from the products;and services that other firms offer.;16. This is a historically popular technique through which managers create a;quick overview of a company?s strategic situation?it is based on achieving a;sound fit between internal resources and the external situation.;17. A company that attempts to lead its industry in price and convenience by;pursuing a focus on lean and efficient operations is pursuing what strategy?;18. Leaders galvanize commitment to embrace change through clarifying;strategic intent, building an organization, and;19. Prestige LLC, a small company that manufactures specialty cereals and;energy bars, wants to launch a ?green marketing? program in response to;heightened consumer awareness about environmental issues. What should the;company do to maximize the program?s chances of being successful?;20. This is an important structural decision and resultant separate;activities need to be coordinated and integrated back together as a whole so;the business functions effectively.;21. Company X?s principal strength is its inbound and outbound logistics;system, its relative weakness, however, is after-sales service. Its competitor;Company Y, however is often plagued with lagging shipments and an inflexible;distribution setup. Company Y remains successful because it maintains a fully;staffed service department and, as a result, the company is known for its;dependable service. This type of analysis allows them to identify ways to build;on relative strengths and avoid dependence on capabilities at which the other;firm excels.;22. With ________ as a target market strategy, the firm concentrates on;serving many needs of a particular customer group.;23. How do functional tactics compare to business strategies?;24. Under which of the following conditions is the frequency the most;important factor in media selection?;25. What is the perceived monetary value of the bundle of economic;functional, and psychological benefits customers expect from a given market;offering because of the product, service, people, and image?;26. Which control should periodically reassess its approach to the;marketplace with a good marketing audit?;27. One of the ways to change the course of a brand is to modify the;product. Under product modification, ________ adds size, weight, materials, supplements;and accessories that expand the product?s performance, versatility, safety, or;convenience.;28. Firms using this generic strategy attempt to build customer loyalty by;stressing a specific product attribute above other product qualities.;29. Large-scale, future-oriented plans for interacting with the competitive;environment to achieve the company objective refers to its;30. Marketers need to identify the hierarchy of attributes that guide;consumer decision making in order to understand different competitive forces;and how these various sets get formed. This process of identifying the;hierarchy is called


Paper#52195 | Written in 18-Jul-2015

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