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CSU MBA5101 UNIT 8 ASSIGNMENT- Case Study

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Question;Unit;VIII Case Study;Read;the Internet Mini Case #6 on Williams-Sonoma, and answer the written response;questions in order to complete this assignment.;Internet;Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education;web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in;Unit VIII.;There are four written response questions;below worth 25 points each. Your answers should include information from your;course materials and/or from outside research but should be primarily in your;own words. If you paraphrase or quote words or ideas from your course textbook;or other resources, you should cite your sources using APA guidelines. Each of;your responses to each of the four questions should be spell and grammar;checked and should be 200-300 words in length to be considered a ?complete?;answer to a written response question. Please contact your instructor if you;have any questions.;1.;If the Williams-Sonoma;continues with its present strategies and objectives, where will it be in five;years?;2.;If you were the CEO of;William-Sonoma, what strategies would you recommend, and why?;3. Describe;the competitive strategies used by each of Williams-Sonoma's competitors. Which;of these strategies are the most effective? Support your answer.;4. How;is Williams-Sonoma using the Internet as a distribution channel now, and how;would you recommend that they use the Internet in the future?

 

Paper#52283 | Written in 18-Jul-2015

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