Question;WEEK 5Strategies of International Business (graded)Do the Internet and international e-commerce change the choice of using a transnational strategy that has historically been successful for firms expanding globally? Would it make a difference if a firm relied heavily on traditional business channels versus just e-commerce?Entering Foreign Markets (graded)From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the company's production process and trademark to a firm in a foreign country? What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?WEEK 6Exporting, Importing, and Countertrade (graded)How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?Global Production, Outsourcing, and Logistics (graded)What are make-or-buy decisions? What are the advantages of make versus buy and visa versa? Are these decisions harder for international firms as opposed to strictly domestic firms?
Paper#52297 | Written in 18-Jul-2015Price : $19