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GB570 Unit 4 Project Paper -- 10 page "Value Chain Analysis" paper (not including title or reference page)




Question;GB570 Unit 4 Project Paper -- 10 page "Value Chain Analysis" paper (not including title or reference page) Value Chain AnalysisThe;main purpose of this assignment is to identify and analyze elements of;the value chain and understand how they must interact to create value;for the organization. The intent is to review the present, or relatively;recent value chain of the company selected in the Unit 2 Value Chain;Analysis Discussion. Use the Walters and Rainbird (2007) text and at;least five additional relevant respected resources to support the value;chain analysis. Use the APA formatted MS Word document template as the;starting point for writing a 10- page paper (not including Title or;References page).Customer-focused companies benefit;from analyzing their value chain as the process allows them to;understand customer expectations, purchasing responses, product-service;use, and accept that they are unlikely themselves to posses all of the;resources to service customer needs.When conducting a;value chain analysis, customers and their characteristics are studied;and their needs and wants, identified. These expectations form the basis;for the demand chain. A supply chain;design must be cost effective and respond to the expectations of the;demand chain and the value proposition. Together, the demand chain and;supply chain process and management comprise the value chain.The;following outline is based upon Figure 1.1 on page 19 of the Walters;and Rainbird (2007) text. This outline is also included in the APA;formatted Microsoft Word template in Doc Sharing.Value Chain AnalysisDemand Chain AnalysisIdentification of customer, market, wants and needsMarket Opportunity AnalysisIdentification and Analysis of Value DriversValue PropositionValue Proposition as related to Demand ChainValue Proposition as related to Supply ChainSupply Chain AnalysisValue Production and CoordinationValue DeliveryValue ServicingEnterprise ValueIndustry DriversCompetitive AdvantageCustomer DelightConclusion


Paper#52344 | Written in 18-Jul-2015

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