Question;module 2 case study;Zipcar is a highly successful new company specializing in a;brand new model for automobile rental services, allows their customers;long-term and flexible access to shared vehicles on a daily or hourly basis.;Zipcar's innovative model allows those who sign up for their membership;services to share cars with other members on a flexible basis, creating a cost;effective alternative to car ownership. Since its founding in 2000, it has;grown to become a major player in the U.S. automobile rental market and has;expanded internationally to Canada, the U.K., Spain, and Austria and offers;rental services to almost one million customers.;Case Assignment;Read the following two articles and do some of your own;additional research on Zipcar;Tice., C. (2012) Zipcar: Two Moms, a Business Idea and $68;in the Bank, Entrepreneur.com,http://www.entrepreneur.com/article/223692;Zipcar Expands in Sacramento Becoming 26th Major Metro;Market: Based on strong demand, Zipcar increases number of vehicles, will open;office (Nov. 6, 2013) PR Newswire (available on Proquest);Zipcar (July 11, 2012) World's Leading Car Sharing Network;Continues European Expansion in Top Growth Market,http://zipcar.mediaroom.com/2012-07-11-Zipcar-Acquires-Leading-Car-Sharing-Service-in-Austria-CarSharing.at;Now suppose you have been hired by Zipcar to come up with a;international strategic plan. Write a four to five page strategic plan for;Zipcar that addresses the following issues;1. Should Zipcar expand into other countries beyond the;current five countries that they operate in? If so, which countries should they;enter first?;2. What kind of strategy should they use? For example;multidomestic, international, global, transnational, or other?;Helpful Tips;Please;first read in-depth the background materials for module 2.;Identify;key concepts in the background materials write a list, and study them;Read;the case in-depth and conduct additional research, if necessary;Case 2 Assignment Expectations;Answer;the assignment questions directly;Stay;focused on the precise assignment questions, don't go off on tangents or;devote a lot of space to general background materials;List;supporting references and cite sources in proper format;Use;appropriate writing style in essay form (organization, grammar;spelling- see Writing Guidelines).;module 2 SLP;For SLP2, please discuss international trade issues and;how they impact your selected country and how it pursues doing business with;other countries.;Find out as much as you can about the international trade of;the country you selected in module 1. Answer the following two questions in a 2;page paper and post it by the end of this module. Please be sure to use the;proper paper format.;Visit these websites;World Bank Data from Indicators: Exports, ODA, Services;Goods, Imports http://worldbank.org;Globalization Index: http://globalization.kof.ethz.ch/;World Trade Organization;Determine how international trade affects how easy it is;for your country to do business.;SLP 2 Assignment Expectations;Continue;to write about the country you selected in Module 1.;Write;2 pages discussing the type(s) of international trade aspects of your;country.;Illustrate;how open or not your country is to international trade. List supporting;references and cite sources.;Use;appropriate writing style (organization, grammar, & spelling- see;Writing Guidelines).
Paper#52431 | Written in 18-Jul-2015Price : $37