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Question;Unit;II Assignment;SWOT;Analysis;Based;on your unit reading, create a SWOT analysis for the company you chose to;research. Your analysis should be between one to two pages and identify the;company?s strengths, weaknesses, opportunities, and threats. Use Microsoft;Word;and create four sections to your paper using the SWOT categories as your;headings. Each category should have approximately 200-300 words describing the issues;that fall under that area. The opportunities and threats should have at least;ten items identified for each. Format your SWOT Analysis using APA Style. Use;your own words, and include citations and references as needed to avoid;plagiarism.;Unit;III Assignment;PowerPoint;Presentation;Review;both Milton Friedman's ?Traditional View of Business Responsibility? (p. 72);and Archie Carroll's ?Four Responsibilities of Business? (p. 72-73) in the;textbook, and develop an understanding of their ethical principles. You are;also welcome and encouraged to research them using outside sources. You are to;compare the two theories and create a PowerPoint presentation on your;comparative study. Your PowerPoint presentation should include the following;elements;?;Slide 1: Title page;?;Slides 2-3: A summary of;Milton Friedman's main points;?;Slides 4-5: A summary of;Archie Carroll's main points;?;Slide 6: Which principles;would you like implemented at your current place of work (or where you wish to;work in the future), and why?;?;Slides 7-8: Provide two;detailed examples of organizations where you believe that Friedman's theories;are applied.;?;Slides 9-10: Provide two;detailed examples of organizations where you believe that Carroll's theories;are applied.;?;Slide 11: List of sources;using APA guidelines;Unit;IV Assignment;Using;the information gathered from your SWOT analysis conducted in Unit II, create;an EFAS table for the company you researched. Use Microsoft word to create your;table. It should have five columns. The first column heading should be entitled;External Factors, the second column should be titled Weight, the third column;should be titled Rating, the fourth column should be titled Weighted Score, and;the fifth column should be titled Comments. (Refer to pages 126-127 in your;textbook for an example.);1. In;the External Factors column, list at least six opportunities you saw in the;company you researched. Underneath the opportunities, list at least six threats;you saw in the company you researched.;2. In;the Weight column, assign an importance factor to each of these issues from;0.0-1.0 (1.0 is most important, 0.0 is least important). These ratings are;based on the probable impact on a particular company?s current strategic;position. The higher the weight, the more important the factor to the current;and future success of the company. You may not be privy to the exact;information for this company, so in some cases you will need to use your best;judgment. (You will justify your weighting in column five.);MBA 5101, Strategic Management and Business;Policy;2;3. In;the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding, 1.0;is poor). These ratings are based on the company?s response to that particular;factor. It is a judgment call on how the company is currently dealing with each;specific factor. Once again, you may need to make an estimate in this area if;you are not privy to all of the information. (You will justify your weighting;in column five.);4. In;the Weighted Score column, multiply the weight from column 2 by the rating in;column 3 to get the factor?s weighted score.;5. In;the Comments column explain why a particular factor was selected and how its;weight and rating were estimated.;6.;At the bottom of column 4 add;the weighted scores for the external factors. Is the company doing better or;worse than others in the same industry? Complete this answer underneath your;table.;Format;your assignment using APA Style. Use your own words, and include citations and;references as needed to avoid plagiarism.;Unit;VII Assignment;PowerPoint;Presentation;Review;the portion of Web Chapter A concerning new product innovation. You can access;Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html.;Then select a new product that you have been introduced to in the past 12;months. You are also welcome and encouraged to research this new product using;outside sources. You are to create a PowerPoint presentation about the;marketing strategy for this relatively new product. Your PowerPoint;presentation should include the following elements;? Slide 1: Title page;?;Slide 2:Description of the new;product;?;Slide 3:Explain which category;of innovation is emphasized.;?;Slide 4:List what;differentiates the product from the competition.;?;Slide 5: Describe the;product's target market and its demographics.;?;Slide 6: Describe the market;size and potential product demand.;?;Slide 7: Explain in which;stage of the product life cycle is the product.;?;Slide 8:Predict product demand;in five years.;?;Slide 9: List of sources;using APA guidelines;Unit;VIII Case Study;Read;the Internet Mini Case #6 on Williams-Sonoma, and answer the written response;questions in order to complete this assignment.;Internet;Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education;web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in;Unit VIII.;There are four written response questions;below worth 25 points each. Your answers should include information from your;course materials and/or from outside research but should be primarily in your;own words. If you paraphrase or quote words or ideas from your course textbook;or other resources, you should cite your sources using APA guidelines. Each of;your responses to each of the four questions should be spell and grammar;checked and should be 200-300 words in length to be considered a ?complete?;answer to a written response question. Please contact your instructor if you;have any questions.;1.;If the Williams-Sonoma;continues with its present strategies and objectives, where will it be in five;years?;2.;If you were the CEO of;William-Sonoma, what strategies would you recommend, and why?;3. Describe;the competitive strategies used by each of Williams-Sonoma's competitors. Which;of these strategies are the most effective? Support your answer.;4. How;is Williams-Sonoma using the Internet as a distribution channel now, and how;would you recommend that they use the Internet in the future?

 

Paper#52471 | Written in 18-Jul-2015

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