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Devry BUSN115 final exam 2014




Question;Page 1;Question 1.1.(TCO 7) The relationship;between a PERT chart and a Gantt chart includes which of the following? (Points: 5);A Gantt chart is used for;forecasting sales.A PERT chart is used for;measuring progress.They are both considered to be control procedure monitors.Both use a critical path to;delineate the flow of materials.A PERT network can be made up;of thousands events over many months.;Question 2.2.(TCO 7) Operations;management includes (Points: 5);facility location but not;layout.facility layout but not;location.capacity planning.holding output steady while;lowering costs.None of the Above.;Question 3.3.(TCO 8) The era of;sustainability has entered into distribution as well as the other aspects;of marketing. Given this information, (Points;5);the decision of what;distribution mode to use is less complex than first imagined.emissions from air freight;are lower than rail shipping.emissions from air freight;are higher than ocean shipping.motor transportation is more;fuel efficient per ton-mile than rail.transportation accounts for;one third of carbon dioxide emissions.;Question 4.4.(TCO 8) If there is one;thing that advertisers agree upon, it is the growing importance of social;media in product promotion. Given this information, (Points: 5);investing in social media;hinders a company in reaching its media needs to work;hand in hand with other media reaches old;audiences that have new devices.nontraditional audiences are;the new target for social media and direct mail;are complementary to one another.;Question 5.5.(TCO 1) You own a hardware;store in the small town where you live. A big-box, multiline competitor;has just opened. You see the following as your advantages of maintaining;your market share and continued sales revenue. (Points: 5);Strictly adhere to your;previous five-years business plansProviding improved customer;serviceIncreasing your inventory;levelsOpening a branch store across;the street from the big boxCharging your customers for;consultation time when they ask for advice;Question 6.6.(TCO 1) As a pharmacist in;your community, you are concerned with the level of service provided to;those in need at odd hours and after hours and in the neighborhoods where;such extended service is needed. Your concerns are centered on which of;the following? (Points: 5);Making products and;counseling available when consumers need themChanging the buying behaviors;of consumersUnderstanding the risks of;some of the products offered for saleDoing whatever is necessary;to provide credit through debit cards and credit cardsProviding open and;free-flowing communication to the consumers;Question 7.7.(TCO 1) A technique that;combines all the promotional tools into one comprehensive, unified;promotional strategy includes _____. (Points;5);The creation of a positive;brand imageMeeting the needs of;distributorsMeeting the strategic;marketing goals of your main supplierMeeting the needs of the;indigent in your communityMeeting profit expectations;of external investors;Question 8.8.(TCO 2) There have been;reports of cell phone service sales representatives who actually lie to;get customers to extend their contracts or even extend their contracts;without the customers? knowledge. Some phone reps intentionally hang up;on callers to prevent them from canceling their contracts. Why do these;sales reps sometimes resort to overly aggressive tactics? (Points: 5);Excellently designed;incentive programs reward them tax freeSalaries can be reduced by;half in such instancesTheir managers say, ?Deceive;the customers.?Overly ambitious goals and;incentives create an environment in which people can learn and grow.Overly ambitious goals and;incentives create an environment in which unethical actions are tolerated.;Question 9.9.(TCO 2) The Uniform;Commercial Code includes _____. (Points;5);Laws that cover promissory;notes and checksLegally enforceable;agreements between two or more partiesBills in the form of Accounts;PayableLaws that cover international;transactionsInvoices in the form of;Accounts Receivable;Question 10.10.(TCO 2) The change in U.S.;business from manufacturing to knowledge-based technology has created new;regulatory challenges for federal agencies. This means _____. (Points: 5);The government?s resolve to;pursue corporate income tax evasion cases has increasedCompetition is a cornerstone;of a knowledge-based economy.Antitrust oversight has;always been the rule.The definition of competitive;advantage has been limitedAntitrust issues will persist;in the future.;Question 11.11.(TCO 3) One advantage of;offshore outsourcing is _____. (Points;5);Less strategic tasks can be;sourced so that companies can focus on sales and marketingCommunication among company;members, suppliers, and customers is problematic.Outsourced work allows;companies to create efficiencies that in fact let them fire more workers.Consumers benefit from lower;prices generated by effective use of global resources and developing;nations.Offshore outsourcing may;reduce product quality and can therefore cause damage to a company?s;reputation.;Question 12.12.(TCO 3) Nations trade with;other nations because _____. (Points;5);They can produce all the;products their people want and need.Buying and selling products;is allowed by international treaty.Sophisticated technology;allows for the improved use of natural resources.Buying and selling products;is allowed by verbal contracts.They are able to buy what is;needed in a mutually beneficial exchange relationship.;Question 13.13.(TCO 3) In 1948, a global;forum was created whose purpose it was to reduce trade restrictions on;goods, services, ideas, and cultural programs. The result of the efforts;of this organization includes _____. (Points;5);The creation of regional;alliancesIncrease of tariffs worldwideExpansion of new trade rules;to areas like agricultureThe protection of the value;of the dollarOvercoming constraints and;decrease business opportunities;Question 14.14.(TCO 4) Starting your own;business(Points: 5);Is an alternative to;unemployment.Is not risky.Allows others to control your;future.Is not difficult and does not;require sacrifice.;Question 15.15.(TCO 4) A disadvantage of a;corporation is _____. (Points;5);Simplified tax returnsSimplified Record KeepingSimplified operations in;overseas marketsDifficulty of terminationPerpetual life;age 2;Question 1.1.(TCO 5) Which of the;following pairs represent an advantage and a disadvantage of marketing to;a mobile phone rather than a fixed computer (Points;5);Mobile phone users are;accustomed to advertising interuptions while fixed computers have limited;links to retailer websitesThe mobile phone is operating;most of the time but the interactivity is less than a fixed computerThe screen size of fixed;computers is larger but screen enlargement overcomes that limitation in;mobile phonesFixed computers can provide;advertising based on where you happen to be while mobile phone;advertisements are limited to product categories;Question 2.2.(TCO 4) To look at problems;and/or passions and see opportunities in them, which of the following;questions should be asked? (Points;5);Where can I find a solution?What services would improve;society?What products would improve;my life?What products are least;significant?What products would improve;all mankind?.;Question 3.3.(TCO 5) Electronic wireless;technology continues its move toward ubiquity. Such media inculcates: (Points: 5);National market informationInternational market;informationClient informationCompany informationCompetitor information;Question 4.4.(TCO 5) You are an;independent Internet Marketing Consultant. You have an excellent;track-record of assisting small to medium sized companies fully realize;their marketing potential through an improved and enhanced presence on;the world-wide-web. Mr. Top Hatt, the owner of a small pet-grooming salon;(Hatt?s Cat Grooming Emporium) specializes in the care and grooming of;cats and only cats has just called you. Mr. Hatt has heard of the;Internet but doesn?t know much else. He would like for his cat grooming business;to grow by using the Internet but doesn?t know what to do. A;recommendation is: (Points: 5);Building and improving;relationships with customersOnline advertising to get;potential customers to the websiteAnnouncing weekly sales;promotions so customers will make a purchaseInformation to competitors;and near-competitorsWebsite software to send ?spam?;email messages;Question 5.5.(TCO 6) An element of;Planning is: (Points: 5);Providing constructive;feedbackDetermining reconstruction;neededPromulgating financial;statementsSetting precise standardsEstablishing standard;procedures;Question 6.6.(TCO 6) You have been;recently hired as the new Employee Development and Training Director at a;small utility engineering company. Your boss, the company founder as well;as President and CEO of the firm has specifically asked your assistance;in finding a way to improve creativity in his engineers through a process;called job enrichment. You have thought about this for a few days and now;feel that it is necessary to meet with your boss to present your ideas;concerning motivation and performance. One idea that you would present to;him is: (Points: 5);The extent to which a job;demands the same skillsThe degree to which the job;requires doing a task with a visible outcome from beginning to endThe The degree to which the;job has an insubstantial impact on the lives or work of othersThe degree of indiscretion in;scheduling leisure timeThe amount of direct and;clear information given about team goals;Question 7.7.(TCO 6) The steps to Mining;Group Gold include: (Points: 5);Defining the behavioral;parameters of a unique subset of culturesEstablishing a zone of;proximal developmentSetting expectations for;reasonableness of the ideas presentedEstablishing clear and;concise expectations of factual informationConducting a series of;time-checks throughout the meeting;Question 8.8.(TCO 7) One development;that has changed production techniques is the integration of computers;into the design and manufacturing of products. One process that this;includes is: (Points: 5);Process manufacturingIntermittent processComputer-aided designFlexible manufacturingProcess flexible-aided design;Question 9.9.(TCO 8) The Marketing;Manager is responsible for choosing how to implement which one of the;following: (Points: 5);Production capacityPlaceReselection considerationProfitEarnings before interest and;taxes;Question 10.10.(TCO 9) Using social media;is an important component in today?s business environment. Partnering;with customers in this manner includes which one of the following:(Points: 5);Understanding broadband;technology, such as fiber-to-the-homeAllowing network capacities;to maximizeUnderstanding the impact of;your telephone systemBeing disingenuous to;customersResponding to customers in a;timely manner;Question 11.11.(TCO 9) Collaboration;software allows multiple users to work on the same document at the same;time. It also facilitates videoconferencing so that participants can see;and hear each other regardless of where they are. One advantage of using;such software is: (Points: 5);Multiple locations for the;information being edited and saved.Multiple copies of the;information so back-ups are not necessary.The software is considered;shareware and is therefore not copyrighted.The software being considered;public domain software and free for the taking.Multiple locations where the;information is stored provides quick access.;Question 12.12.(TCO 9) Which of the;following does NOT assist professional and managerial business;information systems: (Points: 5);High-level tasks such as new;product designAnalyzing the organization?s;financial informationPlanning relatively;short-term/tactical objectivesIdentifying trends within the;industryTransaction processing;systems to further assist with the daily flow of data;Question 13.13.(TCO 10) The role of;information technology has changed since the days when it was known as;data processing. You have been hired as the new manager of the IT;department for Megalopolis Corporation. Megalopolis Corporation;manufactures and sells barbecue grills to the middle-upper end of the;market. Demand continues to be strong for all products. However;providing service (both warranty and non-warranty) continues to be a;challenge. In essence, having the right parts at the right place at the;right time is not an easy task. Given this information, one of your;?must-do-first? priorities is: (Points;5);Reviewing current operations;in the IT department to determine processes that can be made more;efficient.Explore the possibilities of;providing real-time manufacturing and shipping data to your competitors.Review the information that;is gathered by the customer relations staff that might assist in degrading;existing customer relationships.Review the non-warranty;ordering process to deteriorate communications with suppliers.Exploring new markets through;an improved online presence of the company.;Question 14.14.(TCO 10) Financial;accounting includes which one of the following: (Points: 5);The preparation and;distribution of an a periodic reportA summarization of the costs;of productionThe preparation of;departmental budgetsCompliance with the Financial;Accounting Standards Board (FASB) guidelinesReviewing and evaluating the;information used to prepare a company?s financial statements;Question 15.15.(TCO 10) Imagine that you;have just earned your business degree and have been hired as a hospital;administrator at a small hospital that, like many others, is experiencing;financial problems. A suggestion that you would make to help improve the;financial position of the hospital and correct the financial problems is: (Points: 5);Improve the efficiency of the;hospital?s cash management systemUse a carefully planned lawn;care serviceContinue the hospital?s large;stockpile of drugsCease using a just-in-time;inventory systemUse a carelessly planned;inventory control system;Page 3;Question 1. 1. (TCO;1) The latest economic news is not very positive. Unemployment rates are higher;than expected, consumer confidence has fallen, and companies are reporting;layoffs are in order. The Federal Reserve chairman acknowledges the economy is;in a recession. What actions might the federal government and the Federal;Reserve take to give the economy a boost? What are these policies called?;(Points: 10);Question 2. 2. (TCO;2) Identify and discuss the social responsibilities of Home Depot to three;different stakeholder groups. (Points: 15);Question 3. 3. (TCO;3) Discuss the positive aspects of globalization, and contrast these with the;negative aspects of globalization from the perspective of a small business. Be;sure to address the pros and cons of outsourcing in your response. (Points;15);Question 4. 4. (TCO;4) Identify and explain the incentives for entrepreneurship. Address why;someone would willingly take the numerous risks associated with running a;business. Also, discuss the major attributes necessary for a successful;entrepreneur. (Points: 15);Question 5. 5. (TCO;5) Aside from retail sales and marketing, identify and discuss two ways that a;business could reduce costs or increase profits by using the Internet or web;applications. (Points: 15);Question 6. 6. (TCO;5) Describe the stages and consumer passes through when making a purchase;decision. Give examples of each stage. (Points: 15);Question 7. 7. (TCO;7) Given the following companies?Boeing (airliner manufacturer) and Dell Computer;(computer manufacturer)?which facility layout would be the most suitable for;each? Justify your response. How would each company determine the location of;its facilities? List the specific needs and requirements of each company when;determining location. (Points: 15)


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