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saint GBA440 Assignment 1 - Case Study




Question;Assignment 1 - Case StudyRead the case ?MTV Goes Global with a Local Beat.? Answer questions 1 and 2 on page 30.;Assignment 1 Case Study ? Module 1;1. Some people;outside the United States say teens exposed to large doses of U.S. culture on;MTV will identify less with their own societies and will desire Western good;they cannot afford. MTV?s response: ?It?s just fun. It?s only TV. What do you;think?;Are there;dangers in broadcasting U.S. style programs and ads to developing countries?;2. Digital;compression technology made it possible for MTV to program across a global network.;What other technological innovations have helped companies think globally and;act locally?


Paper#52520 | Written in 18-Jul-2015

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