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In Unit 4 we you read about Media Strategy

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Question

Question;In Unit 4 we you read about Media Strategy, including Digital and Direct Response as forms of advertising. This week we you will learn about television, radio and print media. If you were a media planner for a large Fortune 500 company (your choice) what would be your top three strategic considerations when developing a media schedule?

 

Paper#52693 | Written in 18-Jul-2015

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