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devry busn115 final exam




Question;Page 1;Question 1.1. (TCO 7) The relationship between a PERT chart;and a Gantt chart includes which of the following? (Points: 5);A Gantt chart;is used for forecasting sales.;A PERT chart;is used for measuring progress.;They are both;considered to be control procedure monitors.;Both use a;critical path to delineate the flow of materials.;A PERT network;can be made up of thousands events over many months.;Question 2.2. (TCO 7) Operations management includes (Points;5);facility;location but not layout.;facility;layout but not location.;capacity planning.;holding output;steady while lowering costs.;None of the;Above.;Question 3.3. (TCO 8) The era of sustainability has entered;into distribution as well as the other aspects of marketing. Given this;information, (Points: 5);the decision;of what distribution mode to use is less complex than first imagined.;emissions from;air freight are lower than rail shipping.;emissions from;air freight are higher than ocean shipping.;motor;transportation is more fuel efficient per ton-mile than rail.;transportation;accounts for one third of carbon dioxide emissions.;Question 4.4. (TCO 8) If there is one thing that advertisers;agree upon, it is the growing importance of social media in product promotion.;Given this information, (Points: 5);investing in;social media hinders a company in reaching its goals.;social media;needs to work hand in hand with other channels.;social media;reaches old audiences that have new devices.;nontraditional audiences are the new target;for social media.;social media;and direct mail are complementary to one another.;Question 5.5. (TCO 1) You own a hardware store in the small;town where you live. A big-box, multiline competitor has just opened. You see;the following as your advantages of maintaining your market share and continued;sales revenue. (Points: 5);Strictly;adhere to your previous five-years business plans;Providing;improved customer service;Increasing;your inventory levels;Opening a;branch store across the street from the big box;Charging your;customers for consultation time when they ask for advice;Question 6.6. (TCO 1) As a pharmacist in your community, you;are concerned with the level of service provided to those in need at odd hours;and after hours and in the neighborhoods where such extended service is needed.;Your concerns are centered on which of the following? (Points: 5);Making;products and counseling available when consumers need them;Changing the;buying behaviors of consumers;Understanding;the risks of some of the products offered for sale;Doing whatever;is necessary to provide credit through debit cards and credit cards;Providing open;and free-flowing communication to the consumers;Question 7.7. (TCO 1) A technique that combines all the;promotional tools into one comprehensive, unified promotional strategy includes;(Points: 5);The creation;of a positive brand image;Meeting the;needs of distributors;Meeting the;strategic marketing goals of your main supplier;Meeting the;needs of the indigent in your community;Meeting profit;expectations of external investors;Question 8.8. (TCO 2) There have been reports of cell phone;service sales representatives who actually lie to get customers to extend their;contracts or even extend their contracts without the customers? knowledge. Some;phone reps intentionally hang up on callers to prevent them from canceling;their contracts. Why do these sales reps sometimes resort to overly aggressive;tactics? (Points: 5);Excellently;designed incentive programs reward them tax free;Salaries can;be reduced by half in such instances;Their managers;say, ?Deceive the customers.?;Overly;ambitious goals and incentives create an environment in which people can learn;and grow.;Overly;ambitious goals and incentives create an environment in which unethical actions;are tolerated.;Question 9.9. (TCO 2) The Uniform Commercial Code includes;(Points: 5);Laws that;cover promissory notes and checks;Legally;enforceable agreements between two or more parties;Bills in the;form of Accounts Payable;Laws that;cover international transactions;Invoices in;the form of Accounts Receivable;Question 10.10. (TCO 2) The change in U.S. business from;manufacturing to knowledge-based technology has created new regulatory;challenges for federal agencies. This means _____. (Points: 5);The;government?s resolve to pursue corporate income tax evasion cases has increased;Competition is;a cornerstone of a knowledge-based economy.;Antitrust;oversight has always been the rule.;The definition;of competitive advantage has been limited;Antitrust;issues will persist in the future.;Question 11.11. (TCO 3) One advantage of offshore;outsourcing is _____. (Points: 5);Less strategic;tasks can be sourced so that companies can focus on sales and marketing;Communication;among company members, suppliers, and customers is problematic.;Outsourced;work allows companies to create efficiencies that in fact let them fire more;workers.;Consumers;benefit from lower prices generated by effective use of global resources and;developing nations.;Offshore;outsourcing may reduce product quality and can therefore cause damage to a;company?s reputation.;Question 12.12. (TCO 3) Nations trade with other nations;because _____. (Points: 5);They can;produce all the products their people want and need.;Buying and;selling products is allowed by international treaty.;Sophisticated;technology allows for the improved use of natural resources.;Buying and;selling products is allowed by verbal contracts.;They are able;to buy what is needed in a mutually beneficial exchange relationship.;Question 13.13. (TCO 3) In 1948, a global forum was created;whose purpose it was to reduce trade restrictions on goods, services, ideas;and cultural programs. The result of the efforts of this organization includes;(Points: 5);The creation;of regional alliances;Increase of tariffs worldwide;Expansion of;new trade rules to areas like agriculture;The protection;of the value of the dollar;Overcoming;constraints and decrease business opportunities;Question 14.14. (TCO 4) Starting your own business (Points;5);Is an;alternative to unemployment.;Is not risky.;Allows others;to control your future.;Is not;difficult and does not require sacrifice.;Question 15.15. (TCO 4) A disadvantage of a corporation is;(Points: 5);Simplified tax;returns;Simplified;Record Keeping;Simplified;operations in overseas markets;Difficulty of;termination;Perpetual life;Question 1.1. (TCO 5) Which of the following pairs represent;an advantage and a disadvantage of marketing to a mobile phone rather than a;fixed computer (Points: 5);Mobile phone;users are accustomed to advertising interuptions while fixed computers have limited;links to retailer websites;The mobile;phone is operating most of the time but the interactivity is less than a fixed;computer;The screen;size of fixed computers is larger but screen enlargement overcomes that;limitation in mobile phones;Fixed;computers can provide advertising based on where you happen to be while mobile;phone advertisements are limited to product categories;Question 2.2. (TCO 4) To look at problems and/or passions;and see opportunities in them, which of the following questions should be;asked? (Points: 5);Where can I;find a solution?;What services;would improve society?;What products;would improve my life?;What products;are least significant?;What products;would improve all mankind?.;Question 3.3. (TCO 5) Electronic wireless technology;continues its move toward ubiquity. Such media inculcates: (Points: 5);National;market information;International;market information;Client;information;Company;information;Competitor;information;Question 4.4. (TCO 5) You are an independent Internet;Marketing Consultant. You have an excellent track-record of assisting small to;medium sized companies fully realize their marketing potential through an;improved and enhanced presence on the world-wide-web. Mr. Top Hatt, the owner;of a small pet-grooming salon (Hatt?s Cat Grooming Emporium) specializes in the;care and grooming of cats and only cats has just called you. Mr. Hatt has heard;of the Internet but doesn?t know much else. He would like for his cat grooming;business to grow by using the Internet but doesn?t know what to do. A;recommendation is: (Points: 5);Building and;improving relationships with customers;Online;advertising to get potential customers to the website;Announcing;weekly sales promotions so customers will make a purchase;Information to;competitors and near-competitors;Website;software to send ?spam? email messages;Question 5.5. (TCO 6) An element of Planning is: (Points;5);Providing;constructive feedback;Determining;reconstruction needed;Promulgating;financial statements;Setting;precise standards;Establishing;standard procedures;Question 6.6. (TCO 6) You have been recently hired as the;new Employee Development and Training Director at a small utility engineering;company. Your boss, the company founder as well as President and CEO of the;firm has specifically asked your assistance in finding a way to improve;creativity in his engineers through a process called job enrichment. You have;thought about this for a few days and now feel that it is necessary to meet;with your boss to present your ideas concerning motivation and performance. One;idea that you would present to him is: (Points: 5);The extent to;which a job demands the same skills;The degree to;which the job requires doing a task with a visible outcome from beginning to;end;The The degree;to which the job has an insubstantial impact on the lives or work of others;The degree of;indiscretion in scheduling leisure time;The amount of;direct and clear information given about team goals;Question 7.7. (TCO 6) The steps to Mining Group Gold include;(Points: 5);Defining the;behavioral parameters of a unique subset of cultures;Establishing a;zone of proximal development;Setting;expectations for reasonableness of the ideas presented;Establishing;clear and concise expectations of factual information;Conducting a;series of time-checks throughout the meeting;Question 8.8. (TCO 7) One development that has changed;production techniques is the integration of computers into the design and;manufacturing of products. One process that this includes is: (Points: 5);Process;manufacturing;Intermittent;process;Computer-aided;design;Flexible;manufacturing;Process;flexible-aided design;Question 9.9. (TCO 8) The Marketing Manager is responsible;for choosing how to implement which one of the following: (Points: 5);Production;capacity;Place;Reselection;consideration;Profit;Earnings;before interest and taxes;Question 10.10. (TCO 9) Using social media is an important;component in today?s business environment. Partnering with customers in this;manner includes which one of the following:(Points: 5);Understanding;broadband technology, such as fiber-to-the-home;Allowing;network capacities to maximize;Understanding;the impact of your telephone system;Being;disingenuous to customers;Responding to;customers in a timely manner;Question 11.11. (TCO 9) Collaboration software allows;multiple users to work on the same document at the same time. It also;facilitates videoconferencing so that participants can see and hear each other;regardless of where they are. One advantage of using such software is: (Points;5);Multiple locations;for the information being edited and saved.;Multiple;copies of the information so back-ups are not necessary.;The software;is considered shareware and is therefore not copyrighted.;The software;being considered public domain software and free for the taking.;Multiple;locations where the information is stored provides quick access.;Question 12.12. (TCO 9) Which of the following does NOT;assist professional and managerial business information systems: (Points: 5);High-level tasks such as new product;design;Analyzing the;organization?s financial information;Planning;relatively short-term/tactical objectives;Identifying;trends within the industry;Transaction;processing systems to further assist with the daily flow of data;Question 13.13. (TCO 10) The role of information technology;has changed since the days when it was known as data processing. You have been;hired as the new manager of the IT department for Megalopolis Corporation.;Megalopolis Corporation manufactures and sells barbecue grills to the;middle-upper end of the market. Demand continues to be strong for all products.;However, providing service (both warranty and non-warranty) continues to be a;challenge. In essence, having the right parts at the right place at the right;time is not an easy task. Given this information, one of your ?must-do-first?;priorities is: (Points: 5);Reviewing;current operations in the IT department to determine processes that can be made;more efficient.;Explore the;possibilities of providing real-time manufacturing and shipping data to your;competitors.;Review the;information that is gathered by the customer relations staff that might assist;in degrading existing customer relationships.;Review the;non-warranty ordering process to deteriorate communications with suppliers.;Exploring new;markets through an improved online presence of the company.;Question 14.14. (TCO 10) Financial accounting includes which;one of the following: (Points: 5);The;preparation and distribution of an a periodic report;A;summarization of the costs of production;The;preparation of departmental budgets;Compliance;with the Financial Accounting Standards Board (FASB) guidelines;Reviewing and;evaluating the information used to prepare a company?s financial statements;Question 15.15. (TCO 10) Imagine that you have just earned;your business degree and have been hired as a hospital administrator at a small;hospital that, like many others, is experiencing financial problems. A;suggestion that you would make to help improve the financial position of the;hospital and correct the financial problems is: (Points: 5);Improve the;efficiency of the hospital?s cash management system;Use a;carefully planned lawn care service;Continue the;hospital?s large stockpile of drugs;Cease using a;just-in-time inventory system;Use a;carelessly planned inventory control system;Page 3;Question 1. 1. (TCO 1) The latest economic news is not very;positive. Unemployment rates are higher than expected, consumer confidence has;fallen, and companies are reporting layoffs are in order. The Federal Reserve;chairman acknowledges the economy is in a recession. What actions might the;federal government and the Federal Reserve take to give the economy a boost?;What are these policies called? (Points: 10);Question 2. 2. (TCO 2) Identify and discuss the social;responsibilities of Home Depot to three different stakeholder groups. (Points;15);Question 3. 3. (TCO 3) Discuss the positive aspects of;globalization, and contrast these with the negative aspects of globalization;from the perspective of a small business. Be sure to address the pros and cons;of outsourcing in your response. (Points: 15);Question 4. 4. (TCO 4) Identify and explain the incentives;for entrepreneurship. Address why someone would willingly take the numerous;risks associated with running a business. Also, discuss the major attributes;necessary for a successful entrepreneur. (Points: 15);Question 5. 5. (TCO 5) Aside from retail sales and;marketing, identify and discuss two ways that a business could reduce costs or;increase profits by using the Internet or web applications. (Points: 15);Question 6. 6. (TCO 5) Describe the stages and consumer;passes through when making a purchase decision. Give examples of each stage.;(Points: 15);Question 7. 7. (TCO 7) Given the following companies?Boeing;(airliner manufacturer) and Dell Computer (computer manufacturer)?which;facility layout would be the most suitable for each? Justify your response. How;would each company determine the location of its facilities? List the specific;needs and requirements of each company when determining location. (Points: 15)


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