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POST BUS411 Lululemon Case Study




Question;Lululemon Case StudyReview the closing case on Lululemon at the end of Chapter 5 in your textbook. Post your answers to the following questions on the discussion board. Cite appropriate business-level strategy concepts to support your answers. (At least one substantive paragraph on each question required, plus at least two comments on classmates? posts. Copy each question with your answer.)1. How would you describe Lululemon?s market segmentation strategy? Who do you think are Lululemon?s typical customers?2. What generic business-level strategy is Lululemon pursuing? Does this strategy give it an advantage over its rivals in the athletic clothing business? If so, how?3. In order to successfully implement its business level strategy, what does Lululemon need to do at the functional level? Has the company done these things?4. How might the marketing and product missteps cited in the case impact upon Lululemon?s ability to successfully execute its business-level strategy? What should Lululemon do to make sure that it does not make similar mistakes going forward?


Paper#52856 | Written in 18-Jul-2015

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