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Marketing Mix




Question;1. What is an example of a;marketing mix that has a high price level but you see it as having good value?;Explain in detail what makes it a good value.;2. Provide three examples;when advertising to intermediaries might be necessary? What are the;objective(s) of such advertising?;3. Read Case Study No. 22;?Bright Light Innovations: The Starlight Stove? on pages 567-568. What should;be the marketing strategy of the Bright Light Innovations team for the;Starlight Stove? Why? Explain the elements of the marketing strategy you;propose in detail. (Note: Make sure you propose a marketing strategy and not a;marketing plan.);4. Why do many department;stores seek a markup of about 30% when some discount houses operate on a 20%;markup? Identify and explain at least three reasons.;Your response should be at least 300 words in length. You are required to use;at least your textbook as source material for your response. All sources used;including the textbook, must be referenced, paraphrased and quoted material;must have accompanying citations


Paper#53016 | Written in 18-Jul-2015

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