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Discussion 2-2----Multiple Strategies Let us assume that you have a factory in Taiwan




Question;Let;us assume that you have a factory in Taiwan that manufacturers cameras. One is;stip-down entry level camera and the other product line is higher priced;multi-purpose camera. You sell these camera all over the world.;You;develop a strategy for the entry cost camera---say a low cost strategy.;Does;it make sense to develop an alternative strategy for the higher priced;multi-purpose strategy??;How;can operate the factory to produce cameras with different cost basis??;Will;you have to choose alternative distribution channels if you have two separate;strategies??


Paper#53055 | Written in 18-Jul-2015

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