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Essentials of Marketing




Question;1. What are some of the benefits and costs that contribute to your;customer value from each of the following products: a wristwatch, a;weight-loss diet, a cruise on a luxury liner, and a checking account;from a bank?2. Pick a recent purchase you have made. Identify;the four Ps of the marketing mix as they relate to your purchase. What;does each of the four Ps involve and how did the marketer of that;product you purchased direct each of those four elements of the;marketing mix to influence your purchase?3. How might a firm?s resources limit its search for opportunities? Cite two specific examples for two specific resources.4.;How can a positioning analysis help a marketing manager identify target;market opportunities? If you were a marketing manager for your cell;phone company, what would you include in a positioning analysis for that;company?Your response should be at least 300 words in length;for each of the 4 questions. You are required to use at least your;textbook as source material for your response. All sources used;including the textbook, must be referenced, paraphrased and quoted;material must have accompanying citations.


Paper#53108 | Written in 18-Jul-2015

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