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Devry BUSN427 Week 5 Case Study




Question;Homework/Case;Analysis;Case Analysis: Chapter 11 Critical;Discussion Question 3 (a, b and c), pages 413 and 407.;a.;What strategy was Procter & Gamble pursuing when it first entered;foreign markets in the period up until the 1980s?;b.;Why do you think this strategy became less viable in the 1990s?;c.;c. What strategy does P&G;appear to be moving toward? What are the benefits of this strategy? What are;the potential risks associated with it?;Your responses should be well-rounded;and analytical and should not just provide a conclusion or an opinion without;explaining the reason for the choice. For full credit, you need to use the;material from the week's lectures, text, and/or discussions when responding to;the questions. It is important that you incorporate the question into your;response (i.e., summarize the case in the Summary) and explain the principle(s);or concept(s) from the text that underlies your judgment. For each case, you;should provide at least two references in APA format (in-text citations and;references as described in detail in the Syllabus). Each answer should be;double-spaced in 12 point.;Use the following headings and;lengths in your paper;1. Summary;a. In this section;you should summarize the case in one paragraph.;2. Questions;a. Number each;question. Each specific question under the numbered Case Discussion Questions;should be a paragraph in length because many Case Discussion Questions contain;more than one question.;Be sure to restate each question before answering it.;b. Apply the concepts;from the appropriate chapters in your answers.;3. References;a. Include citations;throughout the paper and a reference page with your sources. Use APA style;citations and references.


Paper#53202 | Written in 18-Jul-2015

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