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BUS 8013 Research Methods Exam 1




Question;Use this document to research your answers. Once you are ready, complete the BlackBoardassessment exam for course credit. This exam covers Chapters 13, 14, 15, & 20.Chapter 131. How we define a construct will affect the way we measure it. (T/F)2. How much a person weighs is best described as an example of a(n) _____ scale.a. ordinalb. intervalc. ratiod. nominal3. Which of the following is a defining characteristic in determining between ratio and intervalscales?a. number of itemsb. absolute zeroc. number of intervalsd. nominal values4. Which of the following is an indicator of a measures internal consistency?a. reliabilityb. validityc. coefficient betad. sensitivity5. When a researcher measures the reliability of an instrument by comparing the results of theodd-numbered questions with the results of the even-numbered questions, this is an example of_____ reliability.a. test-retestb. split-halfc. equivalent-formsd. criterion6. Carla is using education, income, and occupation to develop a measure of social class. Whattype of measure for social class is she developing?a. index measureb. valid measurec. reliable measured. concurrent measure7. The ability of a measuring instrument to measure what it is supposed to measure is the basicpurpose of _____.a. reliability1Exam 1b. validityc. sensitivityd. indexing8. A researcher who administers the same scale to the same respondents at two separate times totest for stability is using which method of assessing the scales reliability?a. coefficient alphab. split-half methodc. test-retest methodd. before/after method9. When a group of experts agrees that a measuring instrument measures what it is intended tomeasure, we say that the instrument has _____ validity.a. faceb. criterionc. test-retestd. equivalent-forms10. When respondents are asked to place local shopping malls so that their first choice is 1, theirsecond choice is 2, and so forth, this is best-described as an example of a(n) _____ scale.a. ordinalb. ratioc. intervald. nominalChapter 1411. A person's knowledge about a brand is part of the affective component of that person'sattitude toward that brand. (T/F)12. What type of scale is the following?Please an X at the position on the horizontal line that most reflects your feelings regarding theatmosphere of this restaurant.Modern _______________ Old-fashioneda.b.c.d.graphic ratingLikertlinearcategory13. A person's attitude toward Tide detergent can be directly observed. (T/F)2Exam 114. A type of scale that demands that respondents divide points among several attributes toindicate their relative importance is called a:a. constant-sum scaleb. Likert scalec. Stapel scaled. semantic differential15. When a respondent is asked: "How often, on the average, do you take a smoke break duringworking hours?" and is asked to indicate her answer by circling one of the following: never,rarely, sometimes, often, very often, this is an example of a _____ scale.a. semantic differentialb. Likertc. categoryd. constant-sum16. If a Likert scale statement is worded negatively, the scoring of this item needs to recoded sothat its score values are the opposite of the values of a statement that is positively worded. (T/F)17. Ranking asks the respondent to estimate the magnitude or the extent to which somecharacteristic exists. (T/F)18. "I love my job" is an example of which component of an attitude toward ones job?a. affectiveb. behavioralc. cognitived. perceptive19. Which attitude component represents a persons awareness and knowledge of the relativematter?a. affectiveb. cognitivec. behaviorald. personal20. When a respondent is required to choose one of the fixed alternatives, what type of scale isbeing used?a. semantic differentialb. forced-choicec. non-forced-choiced. symmetric3Exam 14Chapter 1521. "Do you own a cell phone? _____ Yesa. leadingb. simple-dichotomyc. loadedd. open-ended response_____ No" is an example of what type of question?22. Question wording and sequence can substantially influence accuracy. (T/F)23. "Can you name five brands of tires?" is an example of what type of question?a. fixed-alternativeb. pivotc. open-ended responsed. filter24. A loaded question suggests a socially desirable answer or is emotionally charged. (T/F)25. A question such as: "Have you ever received a speeding ticket? _____ Yes _____ No,"when followed by a question such as: "When did you receive that ticket?" is an example of whattype of question?a. double-barreledb. leadingc. filterd. anchoring26. "In light of the current economic crisis, do you agree or disagree that the President of theUnited States is doing a good job of managing the economy?" is an example of what type ofquestion?a. counterbalancingb. order biasc. double-barreledd. loaded27. "What is your favorite hobby, playing video games, or what?" is an example of what type ofquestion?a. loadedb. pivotc. filterd. leadingExam 1528. An introductory statement or preamble to a potentially embarrassing question that reduces arespondents reluctance to answer by suggesting that certain behavior is not unusual is called a:a. filter questionb. lead-in statementc. split-ballot questiond. counterbiasing statement29. A fixed-alternative question may tempt respondents to check an answer that is moreprestigious or socially acceptable than the true answer. (T/F)30. Which of the following occurs when respondents believe that past events happened morerecently than they actually did?a. telescopingb. squishingc. myopic rememberingd. zoomingChapter 2031. Combining the data from adjacent categories of a Likert-scale item is a common form of datatransformation. (True/False)32. Which of the following is used to simplify and clarify data?a. tablesb. graphsc. chartsd. all of the above33. When a data set is unimodal, a median split of the data will lead to error. (True/False)34. Scores or observations recalibrated to indicate how they relate to a base number are referredto as:a. index numbersb. rank ordersc. elaborated numbersd. real numbers35. A researcher is reviewing average household income data and sees that one householdreported an annual income of over $1 million. This value lies outside the normal range of thedata and is called a(n):a. abnormalityb. marginalc. outlierd. quartileExam 1636. Which of the following is a graphical way of showing the frequency distribution in which theheight of a bar corresponds to the frequency of a category?a. perceptual mapb. histogramc. contingency tabled. frequency chart37. Arranging data into a table is called:a. tabulationb. frequencyc. analysisd. interpretation38. Arranging data so that the number of times each category occurs is called a(n) ________table.a. cross-tabulationb. frequencyc. percentaged. pre-coding39. The conventional rule for computing percentages in a contingency table is to compute thepercentages in the direction of the:a. independent variableb. marginal totalsc. dependent variabled. column mean40. When a third variable inserted into the analysis changes the results when two other variableswere studied previously, this third variable is called a moderator variable. (True/False)


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