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Strayer BUS 475 Assignment 2 Challenges in Global Business




Question;Assignment 2: Challenges in the Global Business EnvironmentDue Week 8 and worth 280 pointsAccording to the textbook, ongoing challenges in the global business environment are mostly attributed tounethical business practices, failure to embrace technology advancements, and stiff competition amongbusinesses. Use the Internet to research the code of ethical conduct of one (1) of the followingorganizations:? AT&T? Hershey Company? Coca-Cola? ChevronNext, use the Internet to research the code of ethical conduct of two (2) similar companies in the sameindustry as the company you have chosen.Write a six to eight (6-8) page paper in which you:1. Specify, in brief, the nature, structure, types of products or service of the business you selected.Examine the information within the company?s code of ethical conduct, and choose three (3) keyissues from within the document that you believe are critical for success. Provide a rationale forthe response.2. Using the three (3) key issues you selected as a benchmark, compare and contrast the codes ofconduct of two (2) similar companies within the same industry as your chosen company.3. Examine the extent to which the two (2) similar companies you researched have addressed thekey issues you selected. Hypothesize two (2) potential positive outcomes for each company ifeach addresses the key issues in question and two (2) potential adverse effects if each companyfails to address these issues.4. Propose two (2) techniques that the original company you selected could use in order to ensurethat its code of conduct will remain relevant through years of changing economic, political, social,cultural, and technological forces on business and society. Next, evaluate the effectiveness of two(2) methods that the company currently adopts in order to manage environment issues.5. Examine two (2) approaches that the original company you selected has taken in order toembrace technological advancements for innovation and thus improve business offerings.Anticipate three (3) potential technological challenges the company could face, and recommendone (1) strategy that the company could use in order to eliminate or minimize each of theseanticipated challenges.6. Specify at least one (1) one lobbying strategy that the original company you selected has used inan effort to influence national or local government decisions in its favor. Summarize the issue inquestion, and ascertain whether or not the lobbying effort was appropriate. Justify the response.7. Analyze two (2) global corporate citizenship efforts of the original company you selected, andassess the extent to which these efforts are effective in accomplishing the company?s goals.Examine the manner in which the two (2) global citizenship efforts could contribute significantly tothe company?s sustainable development goals.8. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify asacademic resources.


Paper#53237 | Written in 18-Jul-2015

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