Question;Unit 2 DB: STARBUCKS COFFEEReview the closing case on Starbucks at the end of Chapter 3 in your textbook.This case is well positioned to use for analyzing the external environment, competitive advantage, competitive positioning, employee incentives and culture.Post your answers to the following questions on the discussion board after reviewing the external (industry) and internal (company) analysis factors in chapters 2 and 3, as well as any other additional research you wish to perform on the company. (At least one substantive paragraph on each question required, plus at least two comments on classmates? posts. Copy each question with your answer.)Analyze the specialty coffee caf? industry using Porter?s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry?What are Starbucks? strengths and weaknesses? Does it have any sources of sustainable competitive advantage?Porter argues that to achieve a sustainable position, a company has to make trade-offs that its competitors are unable or unwilling to make. What trade-offs has Starbucks made? Whatdifferent activity choiceshas it made from its rivals?How is Starbucks? product positioned in the market? How do itsfunctional-levelstrategies align (or fail to align) with this positioning?Unit 3 DB- Virgina Mason HospitalUnit 3 Discussion: Virginia Mason HospitalReview the closing case on Virginia Mason Hospital at the end of Chapter 4 in your textbook. Post your answers to the following questions on the discussion board. (At least one substantive paragraph on each question required, plus at least two comments on classmates? posts. Copy each question with your answer.)What do you think were theunderlyingreasons for the performance problems that Virginia Mason Hospital was encountering in the early 2000s?Which of the four building blocks of competitive advantage did lean production techniques help improve at Virginia Mason?What do you think was the key to the apparently successful implementation of lean production techniques at Virginia Mason?Lean production was developed at a manufacturing firm, Toyota, yet it is being applied in this case at a hospital. What does that tell you about the nature of the lean production philosophy for performance improvement?
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