Question;Module 1 - Case;SUPPLY CHAIN THEORY;Virtual Word Task Assignment;Ordering Kentucky Hooch Brew;To: You;From: Danny Wilco;Subject: Re: Ordering product for EBBD from the Kentucky Hooch and Beer;Company;Now that you have become familiar with EBBD and how we do things here;it is time to put you to work. We have been informed that KHBC is going to;begin a new promo and advertising campaign during the next month that will put;Kentucky Swamp Brew in the mind of every college student in the Midwest. We;currently supply this beer to most of our retail customers. And we think we can;expect an increase in orders from them in a few weeks when the ad campaign;hits.;If this happens, and there is no reason to believe that it won?t, given;the habits of college students, then we need to carefully consider how much we;want to order from the KHBC brewery. We expect you to do the ordering for this;product over the next 20 to 25 weeks, before, during, and after the KHBC ad;campaign for Kentucky Swamp Brew.;At the end of this period, we want you to give us a report on what;happened. We are interested in knowing how our retailers responded with their;orders, what we did in response, i.e. how much we ordered, and what kind of;backlogs there were, if any, in the order levels for the retailers, and us. And;finally, what did our inventory and stocking levels look like? Did we;overstock?;Let me know if you have any questions.;~DW, VP LogOps.;Learning Wizard: Learning Assignment;Assistance;Running the simulation: Go the simulation at http://forio.com/simulate/jelson/excellentbeerdistrib;You should have already experimented with this simulation as indicated;on the Background page.;1. Read the scenario;on Page 1 and go to Page 2. On Page 2, choose the KHBC Ad Campaign;Scenario-2. Based on the weekly orders from your Retail Customers, you need;to determine the weekly amount to order from KHBC. Enter the order and Advance;(1 week). You can review the running status of orders and inventory in the;table provided. Your goal is to minimize your backlog and your Retail;Customers backlog, as well keep your inventories at a minimum. And avoid the;Bull-whip effect. You may want to experiment a bit with your ordering strategy.During the simulation (the one that you are going to use in your report);you should keep track of the highest levels of Customer Backlogs, EBBD Order;Backlog, and levels of EBBD inventory.;2. When the simulation;run has ended, copy the data from the Graph to Excel.;a. First, download;this Excel file. EBBD-Case 1 Results Graph. Note;You should be sure to watch the two videos in YouTube that are provided on the;Background page.;b. How To COPY DATA;from the Simulation. After running the simulation, while you are in the;simulation, select the Graph tab. Then with the mouse;right-click on the graph and select copy data. Then paste it into;the Excel Worksheet (put the cursor in the designated cell, and do a paste);and save it. You will see that the Graph is done for you automatically. You;will also see a copy of the graph from the Background Reading by Padmanabhan;H.L.L and Whang, S. (1997), The Bullwhip Effect In Supply Chains, Sloan;Management Review,v38. Note there is a 2nd tab that shows additional;data such as Backlog Levles and Inventory Levels.;Assignment, Part 1: Analyze the data you saved in the Excel file.;Write your report about the situation and explain the results, including the;levels of order backlogs and EBBD inventory. Also explain your ordering;strategy and logic.;Assignment Part 2: After you have completed your report to;Management at EBBD, you need to add a section to articulate your learning and;knowledge gained. You should identify the causes of the Bull-whip Effect.;Discuss your results and how they compare with the historical Bull Whip affect.;Compare your graph of your decisions to the graph of the historical bull whip.;Explain your strategy and how you determined it. Explain why your results are;the same or different from the historical bull whip results. Were you able to;avoid the Bull-whip Effect? Why or Why not?;Upload the Report to Case 1. Upload the Excel file with the data and;graph to Additional Files in Module 1.;Assignment Expectations;The report should thoroughly address these aspects in depth and breadth;be sure to use Headings to label both parts, as Part 1 and Part 2.;Part 1: Report to your boss, Danny Wilco (be sure to write this part as;a report to Wilco.);?;Background: elucidate the current situation and context - tell about the;campaign and what it was supposed to do and why you were assigned.;?;Strategy: articulate the details of your strategy for ordering and;avoiding the bull whip effect, explain how you developed your strategy, e.g.;why you are ordering the specific amounts. What is the logic?;?;Results: explain your results.;o;What happened in terms of the Customer Order Backlog, EBBD order;backlog, and EBBD inventory levels?;o;What was your ordering pattern as shown in the Excel file;o;Show data in the form of graphs and tables.;o;Provide clear references to the data.;?;Conclusions: explain your conclusions to your boss about the success of;the campaign at EBBD.;Part 2: Explain what you learned about the Bull-whip Effect (write this;part to your professor.);?;What are the causes of the Bull-whip Effect?;?;Comparison to historical bull whip;o;include bull whip graphs.;o;Articulate the analysis of the difference between your performance and;the historical performance.;o;Elucidate how your ordering strategy caused your ordering performance in;comparison to the historical;o;Did you avoid the bull-whip? why or why not?;Module 1 - SLP;SUPPLY CHAIN THEORY;Overview of the Session Long Project;(SLP);This Session Long Project is about the Supply Chain. It is divided into;5 assignments just like all other SLPs at TUI. Each assignment focuses on a;different aspect of the Supply Chain: SLP1 is focusing on a specific product;the producer of that product, and the key competitors in that industry as well;as the suppliers and customers of the target company. SLP2 extends the Supply;Chain discussed in SLP1 into what is known as the Extended Enterprise Supply;Chain, which explodes the supplier channels all the way back to the Raw;Materials and those industries which provide the raw materials. And it explodes;the Customers frontwards all the way to the Retail and consumer. SLP3 then looks;at this EESC and identifies the transportation methods used and where the three;modes of water, rail, and road are key aspects. SLP4 then explores the EESC to;identify the issues with the environment and sustainability. The last SLP looks;at the whole infrastructure of the U.S. including the transportation network;energy, and communications and discusses the state of the infrastructure and;possible solutions for its improvement.;Assignment 1 - the Primary Supply;Chain;Want to review about how to Research and Write Academic Papers?;This SLP, like most other SLPs in TUI courses, requires research and;writing academic papers. You need to know how to use and cite references;correctly. You learned how to do this ETH501.;But just in case you need a refresher, here are two links to help you.;TUI's Well Written;Paper;Purdue's Online Writing;Library (OWL);Read the resources for SLP1 in the Background page.;For this first SLP you will choose a product and a company that you will;use throughout all of the SLPs.;1. Choose a consumer;product ? one of these;o;Barbeque grill;o;leather jacket;o;baby stroller;o;potato chips;o;hockey stick, or;o;concrete block.;2. Choose a company;that produces this product in the USA (materials may come from abroad). You;will research this product, company and the industry and the related Supply;Chain.You can go to several websites to find out how the product is made and what;the corresponding materials are that are needed to produce it:www.madehow.com;and http://en.wikipedia.org/wiki/Main_Page are;two possible websites. There are others if you search for them.;Once you have chosen a product, you can search for a company that produces this;product. Then you can research this company and the specific brand. Search the;company?s website. If it is a publicly held company you can find its 10k report;for good information. And also search ProQuest for articles about this company.What is the size of the market for this general product, e.g. how many of;these are sold or the total sales of these per year at the retail level?;What is the brand of the product and the company you are focusing on and what;is its market share for this product? What are the locations of the company in;the US?;3. Then research the;competition for this productWhat are 3 ? 5 competitors of this company and their market share for their;brands?;4. Now research the;supply chain:Upstream Supply Chain. What are the key supplies and materials needed to;produce this product? Include not only the materials that go into the product;but also any packaging that is needed. Identify as many of the actual supplier;companies as you can and where they are located in the U.S.;Downstream Supply Chain. What are the customers of this company/industry? Do;they sell to distributors, wholesalers, retailers? Identify as many customers;as you can and where they are located in the U.S.;Generate a diagram of this Supply Chain including the specific company/industry;and showing the suppliers and customers.;Session Long Project;Choose a product from the list and find a company that produces this;product in the USA. Research this company and this product. Identify the size;of the market. Identify the;SLP Assignment Expectations;The paper should include:major locations of the company. Identify key;competitors in the industry. Identify key components, materials and packaging;needed to produce this product. Identify key upstream and downstream aspects of;the supply chain and locations of suppliers and customers. Discuss this supply;chain. Generate a diagram of the SC.;?;Background: review and discuss the product, company, and industry;?;Diagram: Include a diagram of the Supply Chain;?;Industry Competitors: Identify the competitors to the target company and;the competing brands.;?;Supply Chain Discussion: Discuss key upstream (supplies/suppliers) and;downstream (customers) aspects of the SC and locations of each.;?;Clarity and Organization: The paper should be well organized and clearly;discuss the various topics and issues in depth and breadth.;?;Use of references and citations: at least four (4) proper references;should be used correctly, cited in the text, and listed in the references using;an appropriate style, It is not necessary to use APA format, but it is;suggested that this format be used or another format similar.;?;Length: The paper should be three to four pages ? the body of the paper;excluding title page and references page.;NOTE: You will need to do independent research and find at least four;appropriate references.
Paper#53282 | Written in 18-Jul-2015Price : $29