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Business True/False 25 Questions




Question;True or false1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.()Page Ref: 3402) A company's channel decisions directly affect the prices of its products.()Page Ref: 3413) Producers use intermediaries because they create greater efficiency in making goods available to target markets.()Page Ref: 3424) The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.()Page Ref: 3425) Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.()Page Ref: 3436) The number of products supplied indicates the length of a channel.()Page Ref: 3437) In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers. ()Page Ref: 3438) Horizontal conflicts are conflicts between different levels of the same channel.()Page Ref: 3449) Vertical conflict occurs among firms at the same level of the channel.()Page Ref: 34410) A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, perhaps even at the expense of the system as a whole. ()Page Ref: 34511) A non-corporate VMS integrates successive stages of production and distribution under single ownership.()Page Ref: 34612) In a vertical marketing system, two or more companies at one level join together to follow a new marketing opportunity. ()Page Ref: 34713) Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.()Page Ref: 34814) Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.()Page Ref: 348-34915) Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.()Page Ref: 35016) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.()Page Ref: 35117) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.()Page Ref: 35118) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.()Page Ref: 35319) As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.()Page Ref: 351, 35620) Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. ()Page Ref: 35721) Reverse logistics refers to the moving of products and materials from suppliers to the factory.()Page Ref: 35722) In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them. ()Page Ref: 35923) Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.()Page Ref: 36124) Intermodal transportation refers to the combination of two or more modes of transportation.()Page Ref: 36125) Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.()Page Ref: 361


Paper#53349 | Written in 18-Jul-2015

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