Description of this paper

Kaplan GB531 unit 3 assignment

Description

solution


Question

Question;Unit 3 Assignment: Case StudyRead the Harvard Business School case study:A defense of direct-to-consumer prescription drug advertising.This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives.Write a 3?4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:Identification of the IssuesIdentify the major opportunity/problem faced in this case.Identify the major decisions that need to be made.External AnalysisEvaluate factors outside the organization that should be taken into consideration when making a decision.Internal AnalysisEvaluate factors inside of the organization that should be taken into consideration when making a decision.AlternativesSelect possible alternatives to take advantage of the opportunities or solve the problems identified.Evaluate the strengths and weaknesses of each alternative.Decisions and ImplementationPropose a solution to the problem.Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research, be as specific as possible.Assignment Checklist:Select possible alternatives to take advantage of the opportunities or solve the problems identified.Evaluate the strengths and weaknesses of each alternative.Defend your choice by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research, be as specific as possible.Directions for Submitting Your Written AssignmentSave your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 3: Assignment Dropbox.

 

Paper#53366 | Written in 18-Jul-2015

Price : $30
SiteLock