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BUSN Assignment 1: Course Project?Understanding Creative Capitalism




Question;In this assignment, you will examine the concept of creative capitalism. Bill Gates,cofounder and chairperson of Microsoft Corporation, advocates that in addition toseeking profits, corporations should also become social entrepreneurs in order to helpsolve social problems. He has called this creative capitalism. Gates argues the desire tohelp others who are less fortunate should be as powerful a motivator as increasing profitsfor businesses today.Read the transcript or conduct a search for the video of Bill Gates speech at the 2008World Economic Forum:Gates, B. (2008). Bill Gates2008World Economic ForumCreativeCapitalism. Bill and Melinda Gates Foundation. Retrieved from the following:General Electric (GE). (2011). Citizenship. Retrieved from Corporate. Community and Giving. Retrieved from your textbook, online library resources, and the Internet, research the concept ofcreative capitalism. Select at least three references for use in your assignment (one maybe your textbook).Complete the following:Explain free market capitalismDescribe creative capitalismExplain the three advantages of creative capitalism in relation to businessesExplain the concept of corporate social responsibility using two examples of socially responsible companies. Clearly and concisely support your examples and explain why these companies are considered socially responsible.Comment on Gates creative capitalism. Do you think that creative capitalism can become the future of capitalism in the U.S.? Justify your response with examples and research.Give reasons and illustrative examples in support.Write a 56-page paper in Word format. Apply APA standards to citation of sources.


Paper#53580 | Written in 18-Jul-2015

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