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BUSN - How are differentiated are the products/services of Netflix business?

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Question;How are differentiated are the products/services of Netflix business? To the extent that they are differentiation (that is, to the extent that customers see them as superior to compompetitors) what is basis of their differentiated appeal?What is the business' strategy toward market segmentation? If it segments its market on what basis it do so?What functional units seem the main driving forces in Netflix company? E.g IT, Marketing, sales etc.

 

Paper#53607 | Written in 18-Jul-2015

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