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real choices at Lexus

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Question;Answer each question in 250-350 words and use at least 3 references all together.The dilemma is about the marketing in action case study - real choices at Lexus - the decision to introduce a true luxury automobile and the launch of Lexus in 1989.Part 1: What is the dilemma facing Lexus?Part 2: What factors are important in understanding this decision?Part 3: What are the alternatives? Which do you recommend?Part 4: What are some ways to implement your recommendation?

 

Paper#53666 | Written in 18-Jul-2015

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