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UOP STR581 Capstone Examination, Part 3




Question;UOP STR581 Capstone Examination, Part 3;1;Large-scale, future-oriented plans for;interacting with the competitive environment to achieve the company objective;refers to its;?;goals;?;dynamic policies;?;competitive analysis;?;strategy;2;A set of ideas on organizational;control based on the belief that the separation of the ownership from;management creates the potential for the wishes of owners to be ignored refers;to;?;the moral hazard;problem;?;Adam?s theory;?;agency theory;?;ethical;responsibilities;Leaders galvanize commitment to embrace change through clarifying strategic;intent, building an organization, and;?;planning strategy;?;developing a vision;?;shaping organizational culture;?;developing a mission;Under which of the following conditions;is the frequency the most important factor in media selection?;?;When going into;undefined target markets;?;When introducing;flanker brands;?;When launching;infrequently purchased brands;?;When there is high consumer resistance to the;product;New-to-the-world products are ________.;?;new products that create an entirely new market;?;new product;enhancements that supplement established products;?;existing products;that are targeted to new geographical markets;?;low-cost products;designed to obtain an edge in highly competitive markets;Which control should periodically;reassess its approach to the marketplace with a good marketing audit?;?;Strategic control;?;Marketing control;?;Performance control;?;Ethical control;Which component of a marketing audit includes major developments in income;prices, savings, and credit that affect the company?;?;Cultural;?;Political;?;Technological;?;Economic;This is designed to check systematically and continuously whether the premises;on which the strategy is based are still valid;?;Special alert control;?;Strategic;surveillance;?;Premise control;?;Implementation;control;How do functional tactics compare to;business strategies?;?;Functional tactics;are more long-term than business strategies.;?;Functional tactics;are more focused on the general direction of the firm than business strategies.;?;Functional tactics are more specific than business;strategies.;?;Functional tactics;are more focused on a commitment to corporate strategy than business;strategies.;0;This is an important structural;decision and resultant separate activities need to be coordinated and;integrated back together as a whole so the business functions effectively.;?;Preferencing;?;Differentiation;?;Broadening;?;Diversification;With ________ as a target market;strategy, the firm concentrates on serving many needs of a particular customer;group.;?;market specialization;?;selective;specialization;?;product;specialization;?;single-segment;concentration;Prestige LLC, a small company that manufactures specialty cereals and energy;bars, wants to launch a "green marketing" program in response to;heightened consumer awareness about environmental issues. What should the;company do to maximize the program's chances of being successful?;?;Focus on the efforts;and costs incurred by the company to bring these "green" products to;consumers.;?;Demonstrate that the products will benefit both;customers and the society in the long-term.;?;Emphasize benefits to;the consumer rather than environmental benefits.;?;Explain the rules and;regulations laid out by governmental agencies to protect the environment.;A company can learn a great deal by analyzing the degrees of brand loyalty. For;example, ________ can show the firm which brands are most competitive with its;own.;?;shifting loyals;?;hard-core loyals;?;switchers;?;split loyals;14;A firm must know where to position its;product based on price and;?;quality;?;region;?;communication;?;promotional efforts;A valuable result of task environment;analysis with respect to geographic, demographic, psychographic and;buyer-behavior factors is called;?;competitor profile;?;vendor profile;?;financial position;?;customer profile;One of the ways to change the course of;a brand is to modify the product. Under product modification, ________ adds;size, weight, materials, supplements, and accessories that expand the product?s;performance, versatility, safety, or convenience.;?;style improvement;?;feature improvement;?;technological;improvement;?;quality improvement;Marketers need to identify the;hierarchy of attributes that guide consumer decision making in order to;understand different competitive forces and how these various sets get formed.;This process of identifying the hierarchy is called ________.;?;market estimation;?;brand association;?;market valuation;?;market partitioning;8;When diversification involves additions;of a business related to the firm in terms of technology, markets or products;it involves;?;vertical diversification;?;horizontal;integration;?;concentrated growth;?;concentric diversification;9;The marketing manager needs to know the;cost of the research project before approving it. During which stage of the;marketing research process would such a consideration most likely take place?;?;Step 1 ? defining the;problem;?;Step 4 ? analyzing;the information;?;Step 2 ? developing the research plan;?;Step 5 ? drafting the;report;When performing this analysis, it is;good for strategic planners to consider similarities between the benefits the;customers derive from the products and services that other firms offer.;?;Competitive analysis;?;Business analysis;?;Customer analysis;?;Company analysis;What is the perceived monetary value of;the bundle of economic, functional, and psychological benefits customers expect;from a given market offering because of the product, service, people, and;image?;?;Total customer benefit;?;Total management;benefit;?;Ultimate service;benefit;?;Complete marketing;benefit;What type of strategy consists of;geographical pricing, price discounts and allowances, promotional pricing, and;differentiated pricing?;?;Altered pricing;?;Fixed pricing;?;Regular prices;?;Price adaptation;The ability to meet humanity?s needs without harming future generations is now;a top priority in most corporate agenda;?;ethics;?;sustainability;?;righteousness;?;rules;The strategic factor that involves;the beliefs, values, attitudes, opinions, and lifestyles of persons in the;firm?s external environment, as developed from cultural, ecological;demographic, religious, educational, and ethnic conditioning.;?;Economic factor;?;Social factor;?;Political factor;?;Stakeholder factor;This is a historically popular;technique through which managers create a quick overview of a company's;strategic situation?it is based on achieving a sound fit between internal;resources and the external situation.;?;Internal analysis;?;External analysis;?;Value chain analysis;?;SWOT analysis;Company X's principal strength is its;inbound and outbound logistics system, its relative weakness, however, is;after-sales service. Its competitor, Company Y, however is often plagued with;lagging shipments and an inflexible distribution setup. Company Y remains;successful because it maintains a fully staffed service department and, as a;result, the company is known for its dependable service. This type of analysis;allows them to identify ways to build on relative strengths and avoid;dependence on capabilities at which the other firm excels.;?;Benchmarking;?;Past performance;comparison;?;Disaggregating;?;Industry comparison;BMW's "The ultimate driving;machine," American Express' "Don't leave home without it," New;York Times' "All the news that's fit to print," and AT&T's;Reach out and touch someone" are all examples of ________.;?;brand personality;?;brand mission;?;brand slogan;?;brand vision;8;These social responsibilities are those;that are voluntarily assumed by a business or organization. They include public;relations activities, good citizenship, and full corporate social;responsibility.;?;Employee;responsibility;?;Economic;responsibility;?;Legal responsibility;?;Discretionary responsibility;9;Firms using this generic strategy attempt;to build customer loyalty by stressing a specific product attribute above other;product qualities.;?;Cost leadership;?;Differentiation;?;Focus;?;Concentrated growth;30;A company that attempts to lead its;industry in price and convenience by pursuing a focus on lean and efficient;operations is pursuing what strategy?;?;Customer intimacy;?;Product leadership;?;Low-cost leadership;?;Operational;excellence


Paper#53670 | Written in 18-Jul-2015

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