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Assignment 1: Preparing a Comprehensive Case Analysis, Part 1




Question;Assignment 1: Preparing a Comprehensive Case Analysis, Part;1;Research a public corporation that you believe is not doing as well as it could;in the marketplace. For this first paper, you will complete the first steps of;a comprehensive written analysis as described in Part 6 of the textbook. The;written analysis will be completed in the second written assignment in this;course.;Write a 4?5 page paper in which you;1. Identify the firm's existing objectives and strategies.;2. Explain one (1) strategy that the company might use to take advantage of an;external opportunity, and one (1) strategy that the company might use to;address a potential threat.;3. Construct a Competitive Profile Matrix. Include the company you are;researching and one or two (1 or 2) of its major competitors and at least six;(6) success factors that you believe to be critical to success in this;industry. This Matrix should follow the format of the examples in Chapter 3.;4. Construct an;External Factor Evaluation Matrix. This Matrix should follow the format of the;examples in Chapter 3.;5. Research and cite at least three (3) reputable;academic sources.;Your assignment must follow these formatting;requirements;? Be typed, double-spaced, using Times New Roman;font (size 12), with one-inch margins on all sides, citations and references;must follow APA or school-specific format. Check with your professor for any;additional instructions.;? Include a cover page containing the title of the;assignment, the student?s name, the professor?s name, the course title, and the;date. The cover page is not included in the required assignment page length.


Paper#53716 | Written in 18-Jul-2015

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