Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers\' needs and wants are met while increasing the profits of a company. A marketing manager\'s responsibilities can vary a great deal, but will always have this as a central purpose.
Clickhereto learn more about being a Marketing Manager.
Select one of the company’s below for which you would like to be Marketing Manager.
Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.
Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.
Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses.
The CEO of your company wants you to create a strong current customer relationship management plan. You will present the plan as a PowerPoint presentation to all of the franchisees at the next annual franchise meeting.
See Rubric below for Assignment details
Consider the customer satisfaction model show below. Explain why it is important to measure customer expectations as well as actual satisfaction from consumption or usage.
Next, create a framework using the customer relationship management model as seen below.
In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues.
Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
[MT450: Marketing Management]
Your framework should be as specific as possible. For example:
? What does your database look like and include? Why?
? How will you analyze your database? What formulas or methods will you use in your analysis? Give a fictional example.
? Give a rationale for selecting your customers. Will it strictly be based on profitability or will you use other variables?
? How will you reach your customers?
? Create a customer relationship marketing program.
? Consider privacy issues.
? How will you measure your results?
Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint presentation provides an outline of what you will discuss in the audio portion of your presentation.
Submit your response in a PowerPoint presentation consisting of 8-10 slides, using 24-pt. font, to the Unit 10: Assignment Dropbox.
Paper#53718 | Written in 10-Dec-2015Price : $30